Does Deagan sell Yamaha’s?

Wo Phat
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10/6/2026 9:22am Edited Date/Time 10/6/2026 9:24am
3strokemx wrote:

Why do they pay (a lot of) money to get riders on Yamaha if it doesn't move the needle on sales?

Wo Phat wrote:
racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning...

racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning on Sunday and sales on Monday. doesn't happen with auto manufacturers, nor does it with motorcycle manufacturers. 

thems the facts.....

also, who is they?.....Star Racing is a privately owned motorsports operation. So are the GP teams. Yamaha isn't paying them

deadlo wrote:
You think they just pay these guys to race for the bike development and corporate pride lol?Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and...

You think they just pay these guys to race for the bike development and corporate pride lol?


Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and hunter make Honda look good, guys see it as a winning bike or what they think is the best bike, they go buy Honda. Kids want to be like Jett, they ask daddy for Honda.  Honda makes replica Jett Lawrence graphics on kids bikes (wonder why). Remember all the Ricky Carmichael replica Suzukis? Why would anyone want that if riders don’t sell bikes?


If racing didn’t make them money, they wouldn’t be doing it. It’s a business dude. But racing does equate to sales due to brand exposure. Doing well in the series helps that. 

Can you acknowledge that maybe prado and chase hating on the kawi has maybe affected sales to some degree? There’s at least some guys who have been watching these seasons and thought, hmm maybe my next bike won’t be kawi if they’re struggling with it.  So same goes for a winning bike or someone doing well.

ask Bobby Regan if racing makes him money.....his goal is to win and hopefully break even doing it

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GrapeApe
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10/6/2026 9:33am
Wo Phat wrote:
again, who said they produce the same amount of bikes each year? reading comprehension is a serious challenge for you. companies like Yamaha forecast sales and...

again, who said they produce the same amount of bikes each year? reading comprehension is a serious challenge for you. companies like Yamaha forecast sales and produce accordingly. the fact is off road bike sales are miniscule compared to other bikes produced. the dangerboy doesn't move the needle.....dork

3strokemx wrote:

Why do they pay (a lot of) money to get riders on Yamaha if it doesn't move the needle on sales?

Wo Phat wrote:
racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning...

racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning on Sunday and sales on Monday. doesn't happen with auto manufacturers, nor does it with motorcycle manufacturers. 

thems the facts.....

also, who is they?.....Star Racing is a privately owned motorsports operation. So are the GP teams. Yamaha isn't paying them

Yamaha pays the 450 team salaries/bonuses.

MOTO13
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10/6/2026 9:34am

Did Roczen's SX Championship sell any more RMZ's? Nope...highly doubtful. The price did. But, it helped kinda shed the stigma it's an old, outdated POS. Factories sell bikes. Factories need winning riders to keep their bike in the publics eye as to what a winner rides. Deegs has kept his bike (Yamaha 250/450) consistently on the podium. And for a 20 YO 450 rookie rider, he is the golden goose right now. He shits the golden egg. Without a winning rider, it's hard...almost impossible, to advertise how good your bike is and have anyone believe it. 

5
Wo Phat
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10/6/2026 9:54am
3strokemx wrote:

Why do they pay (a lot of) money to get riders on Yamaha if it doesn't move the needle on sales?

Wo Phat wrote:
racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning...

racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning on Sunday and sales on Monday. doesn't happen with auto manufacturers, nor does it with motorcycle manufacturers. 

thems the facts.....

also, who is they?.....Star Racing is a privately owned motorsports operation. So are the GP teams. Yamaha isn't paying them

deadlo wrote:
You think they just pay these guys to race for the bike development and corporate pride lol?Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and...

You think they just pay these guys to race for the bike development and corporate pride lol?


Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and hunter make Honda look good, guys see it as a winning bike or what they think is the best bike, they go buy Honda. Kids want to be like Jett, they ask daddy for Honda.  Honda makes replica Jett Lawrence graphics on kids bikes (wonder why). Remember all the Ricky Carmichael replica Suzukis? Why would anyone want that if riders don’t sell bikes?


If racing didn’t make them money, they wouldn’t be doing it. It’s a business dude. But racing does equate to sales due to brand exposure. Doing well in the series helps that. 

Can you acknowledge that maybe prado and chase hating on the kawi has maybe affected sales to some degree? There’s at least some guys who have been watching these seasons and thought, hmm maybe my next bike won’t be kawi if they’re struggling with it.  So same goes for a winning bike or someone doing well.

you ignore everything i've typed and then come up with the same lame diatribe. brand exposure? how much brand exposure do you get from a one page ad in MXA?....especially one that is recirculated for the whole next season. i seriously doubt RC sold more than a few Suzuki's outside of his fanboys. 

racing is typically a loser in terms of making money which is why factories periodically pull out and or farm out the racing program to private teams. Star is an example. Bobby Regan states he has never pulled a dollar (taken out a dollar) for himself from the team. Racing is a business, but not in the sense you discuss. the only major factory race team i know of is Ferrrari....they certainly don't do it for sales volume....think about that.

as far as Prado and Chase blasting Kawasaki, i don't think it has affected their sales at all. For people like us, the KX is an AUsome machine and is highly praised....ask Keefer and many other moto gurus. it's far easier to ride/race a KX450 than a YZ450. you are way off base with your takes on this subject.....

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The Shop

Wo Phat
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10/6/2026 9:56am
3strokemx wrote:

Why do they pay (a lot of) money to get riders on Yamaha if it doesn't move the needle on sales?

Wo Phat wrote:
racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning...

racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning on Sunday and sales on Monday. doesn't happen with auto manufacturers, nor does it with motorcycle manufacturers. 

thems the facts.....

also, who is they?.....Star Racing is a privately owned motorsports operation. So are the GP teams. Yamaha isn't paying them

GrapeApe wrote:

Yamaha pays the 450 team salaries/bonuses.

how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's salary?

8
10/6/2026 9:57am
Wo Phat wrote:
racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning...

racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning on Sunday and sales on Monday. doesn't happen with auto manufacturers, nor does it with motorcycle manufacturers. 

thems the facts.....

also, who is they?.....Star Racing is a privately owned motorsports operation. So are the GP teams. Yamaha isn't paying them

GrapeApe wrote:

Yamaha pays the 450 team salaries/bonuses.

Wo Phat wrote:
how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's...

how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's salary?

You are obsessed with hating on deegan ,I would love to know what he did to you.

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Zycki11
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10/6/2026 10:13am

Yamaha sells Yamaha plain and simple. If the product sucks, nobody would buy it. Yamaha is known for reliability, quality, refinement, and power. They have good resale value, and most tracks are littered with more Yamahas than any other brand. 

2
deadlo
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10/6/2026 10:18am Edited Date/Time 10/6/2026 10:19am
Wo Phat wrote:
racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning...

racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning on Sunday and sales on Monday. doesn't happen with auto manufacturers, nor does it with motorcycle manufacturers. 

thems the facts.....

also, who is they?.....Star Racing is a privately owned motorsports operation. So are the GP teams. Yamaha isn't paying them

deadlo wrote:
You think they just pay these guys to race for the bike development and corporate pride lol?Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and...

You think they just pay these guys to race for the bike development and corporate pride lol?


Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and hunter make Honda look good, guys see it as a winning bike or what they think is the best bike, they go buy Honda. Kids want to be like Jett, they ask daddy for Honda.  Honda makes replica Jett Lawrence graphics on kids bikes (wonder why). Remember all the Ricky Carmichael replica Suzukis? Why would anyone want that if riders don’t sell bikes?


If racing didn’t make them money, they wouldn’t be doing it. It’s a business dude. But racing does equate to sales due to brand exposure. Doing well in the series helps that. 

Can you acknowledge that maybe prado and chase hating on the kawi has maybe affected sales to some degree? There’s at least some guys who have been watching these seasons and thought, hmm maybe my next bike won’t be kawi if they’re struggling with it.  So same goes for a winning bike or someone doing well.

Wo Phat wrote:
you ignore everything i've typed and then come up with the same lame diatribe. brand exposure? how much brand exposure do you get from a one...

you ignore everything i've typed and then come up with the same lame diatribe. brand exposure? how much brand exposure do you get from a one page ad in MXA?....especially one that is recirculated for the whole next season. i seriously doubt RC sold more than a few Suzuki's outside of his fanboys. 

racing is typically a loser in terms of making money which is why factories periodically pull out and or farm out the racing program to private teams. Star is an example. Bobby Regan states he has never pulled a dollar (taken out a dollar) for himself from the team. Racing is a business, but not in the sense you discuss. the only major factory race team i know of is Ferrrari....they certainly don't do it for sales volume....think about that.

as far as Prado and Chase blasting Kawasaki, i don't think it has affected their sales at all. For people like us, the KX is an AUsome machine and is highly praised....ask Keefer and many other moto gurus. it's far easier to ride/race a KX450 than a YZ450. you are way off base with your takes on this subject.....

Ooof buddy just stop.  You also keep talking about reading comprehension when I am directly quoting what you’re saying lol. 

One mxa ad? Try thousands of ads everywhere on the internet, 2.1 MILLION followers seeing his stuff daily (including you), 1.5 MILLION YouTube subscribers.


You think of the thousands of kids at every race in Deegan merchandise, none of them asked daddy for a Yamaha to be like Deegan? Have you been to a race? It’s not an opinion, ask any person. His line is the longest of any rider. Herlings said himself he’s the biggest celebrity rider we’ve had. You truly gonna say this has zero affect on Yamaha sales lol? 

I’m done with the back n forth with you though. Think what you want and keep editing big lips on the deegans or whatever you guys do in your spare time until the next Deegan thread pops up. 

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3strokemx
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10/6/2026 10:21am
Wo Phat wrote:

because they sell more than 400 units....it's still a business

So in that case, bike sales is still part of the business equation? 

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SlowPoke502
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10/6/2026 10:37am

Deegan inspired me to buy a Honda.

6
3
10/6/2026 10:46am

I don't know what it is about the thread title but it makes me wish Deegan would start speaking in the 3rd person like Ricky Henderson.

"Haiden be selling Yamahas at a premium" 

1
10/6/2026 10:54am Edited Date/Time 10/6/2026 10:58am

A few weeks ago, it was Vital MDs, then Vital JDs, now it's Vital MBAs.

Fi-M-Top10-Robert-Downey-Jr-Performances-480p30 480 2
Never Go Full Vitard.
2
Wo Phat
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10/6/2026 11:19am
Wo Phat wrote:

because they sell more than 400 units....it's still a business

3strokemx wrote:

So in that case, bike sales is still part of the business equation? 

you really ask a question like that? they produce more than 400 because they sell more than 400. that's what they do....damn it gets dumb in here real fast

4
Wo Phat
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deadlo wrote:
You think they just pay these guys to race for the bike development and corporate pride lol?Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and...

You think they just pay these guys to race for the bike development and corporate pride lol?


Dude it’s for exposure. Brand exposure, advertisement, etc. Jett and hunter make Honda look good, guys see it as a winning bike or what they think is the best bike, they go buy Honda. Kids want to be like Jett, they ask daddy for Honda.  Honda makes replica Jett Lawrence graphics on kids bikes (wonder why). Remember all the Ricky Carmichael replica Suzukis? Why would anyone want that if riders don’t sell bikes?


If racing didn’t make them money, they wouldn’t be doing it. It’s a business dude. But racing does equate to sales due to brand exposure. Doing well in the series helps that. 

Can you acknowledge that maybe prado and chase hating on the kawi has maybe affected sales to some degree? There’s at least some guys who have been watching these seasons and thought, hmm maybe my next bike won’t be kawi if they’re struggling with it.  So same goes for a winning bike or someone doing well.

Wo Phat wrote:
you ignore everything i've typed and then come up with the same lame diatribe. brand exposure? how much brand exposure do you get from a one...

you ignore everything i've typed and then come up with the same lame diatribe. brand exposure? how much brand exposure do you get from a one page ad in MXA?....especially one that is recirculated for the whole next season. i seriously doubt RC sold more than a few Suzuki's outside of his fanboys. 

racing is typically a loser in terms of making money which is why factories periodically pull out and or farm out the racing program to private teams. Star is an example. Bobby Regan states he has never pulled a dollar (taken out a dollar) for himself from the team. Racing is a business, but not in the sense you discuss. the only major factory race team i know of is Ferrrari....they certainly don't do it for sales volume....think about that.

as far as Prado and Chase blasting Kawasaki, i don't think it has affected their sales at all. For people like us, the KX is an AUsome machine and is highly praised....ask Keefer and many other moto gurus. it's far easier to ride/race a KX450 than a YZ450. you are way off base with your takes on this subject.....

deadlo wrote:
Ooof buddy just stop.  You also keep talking about reading comprehension when I am directly quoting what you’re saying lol. One mxa ad? Try thousands of ads...

Ooof buddy just stop.  You also keep talking about reading comprehension when I am directly quoting what you’re saying lol. 

One mxa ad? Try thousands of ads everywhere on the internet, 2.1 MILLION followers seeing his stuff daily (including you), 1.5 MILLION YouTube subscribers.


You think of the thousands of kids at every race in Deegan merchandise, none of them asked daddy for a Yamaha to be like Deegan? Have you been to a race? It’s not an opinion, ask any person. His line is the longest of any rider. Herlings said himself he’s the biggest celebrity rider we’ve had. You truly gonna say this has zero affect on Yamaha sales lol? 

I’m done with the back n forth with you though. Think what you want and keep editing big lips on the deegans or whatever you guys do in your spare time until the next Deegan thread pops up. 

ok, does yamaha sell milliions of YZs?.....how's that exposure working for them?

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Press516
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10/6/2026 11:22am
teamddr wrote:

I’d say most of Deegans fan base couldn’t spell Yamaha never mind buy one. Yamaha not going to the MXON did nothing for sales either.

"Yamaha not going to the MXON did nothing positive for sales either."

Small adjustment...

Wo Phat
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10/6/2026 11:22am
GrapeApe wrote:

Yamaha pays the 450 team salaries/bonuses.

Wo Phat wrote:
how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's...

how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's salary?

You are obsessed with hating on deegan ,I would love to know what he did to you.

the dangerboy can't do anything to me....

5
3strokemx
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10/6/2026 11:40am
Wo Phat wrote:
you really ask a question like that? they produce more than 400 because they sell more than 400. that's what they do....damn it gets dumb in...

you really ask a question like that? they produce more than 400 because they sell more than 400. that's what they do....damn it gets dumb in here real fast

Just trying to fully understand your perspective. 

What do you think is the goal of Yamaha Motors marketing department?

1
TeamGreen
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10/6/2026 11:42am
A few weeks ago, it was Vital MDs, then Vital JDs, now it's Vital MBAs.

A few weeks ago, it was Vital MDs, then Vital JDs, now it's Vital MBAs.

Fi-M-Top10-Robert-Downey-Jr-Performances-480p30 480 2
Never Go Full Vitard.

🤣

ShellyMX
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10/6/2026 11:44am
Wo Phat wrote:

the dangerboy can't do anything to me....

Wo Phat, you have refused to admit defeat, even when arrested and convicted by Steve McGarrett and 5-0. After a little research, I have found out that Deegan‘s grandfather possibly visited the forbidden island of Ni’hau with the intent of opening a freestyle track and a Whataburger. You considered this egregiously wrong and have vowed to hate everything Deegan as a result.

1
TeamGreen
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10/6/2026 11:48am
Wo Phat wrote:
how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's...

how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's salary?

You are obsessed with hating on deegan ,I would love to know what he did to you.

Wo Phat wrote:

the dangerboy can't do anything to me....

He already has.

He's triggered the living shit outta you.

You Can Not Make This Shit Up 🤣

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1
Wo Phat
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10/6/2026 11:55am
Wo Phat wrote:
you really ask a question like that? they produce more than 400 because they sell more than 400. that's what they do....damn it gets dumb in...

you really ask a question like that? they produce more than 400 because they sell more than 400. that's what they do....damn it gets dumb in here real fast

3strokemx wrote:

Just trying to fully understand your perspective. 

What do you think is the goal of Yamaha Motors marketing department?

sell motorcycles, outboard marine engines, utv's, generator's, musical instruments, boats, waverunners, amplifiers, home theater products, oil and lubrication products, engineering and collaboration services amongst other stuff......

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gt80rider
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10/6/2026 11:58am

Stopped by my local yami dealer yesterday... showroom filled with new and left over yzs.... just more evidence that no, cringe lord doesn't help sell new bikes... 

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Wo Phat
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You are obsessed with hating on deegan ,I would love to know what he did to you.

Wo Phat wrote:

the dangerboy can't do anything to me....

TeamGreen wrote:

He already has.

He's triggered the living shit outta you.

You Can Not Make This Shit Up 🤣

your post makes no sense......i'm not making anything up skippy

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TeamGreen
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10/6/2026 12:02pm

I go to the races.

I see the fans and the autograph lines.

As Herlings has said, he's got one helluva following. 

 

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3strokemx
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10/6/2026 12:07pm
Wo Phat wrote:
you really ask a question like that? they produce more than 400 because they sell more than 400. that's what they do....damn it gets dumb in...

you really ask a question like that? they produce more than 400 because they sell more than 400. that's what they do....damn it gets dumb in here real fast

3strokemx wrote:

Just trying to fully understand your perspective. 

What do you think is the goal of Yamaha Motors marketing department?

Wo Phat wrote:

sell motorcycles, outboard marine engines, utv's, generator's, musical instruments, boats, waverunners, amplifiers, home theater products, oil and lubrication products, engineering and collaboration services amongst other stuff......

Do you think any money spent on racing comes from the Marketing Budget?

3
GrapeApe
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10/6/2026 12:11pm
Wo Phat wrote:
racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning...

racing improves the brand, breeds development and innovation, and they want to win for corporate pride. however, there has never been a clear correlation between winning on Sunday and sales on Monday. doesn't happen with auto manufacturers, nor does it with motorcycle manufacturers. 

thems the facts.....

also, who is they?.....Star Racing is a privately owned motorsports operation. So are the GP teams. Yamaha isn't paying them

GrapeApe wrote:

Yamaha pays the 450 team salaries/bonuses.

Wo Phat wrote:
how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's...

how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's salary?

I have no idea it was just an innocuous comment correcting your mistake. Sorry to interrupt your meltdown, carry on . . .

Wo Phat
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10/6/2026 12:19pm
3strokemx wrote:

Just trying to fully understand your perspective. 

What do you think is the goal of Yamaha Motors marketing department?

Wo Phat wrote:

sell motorcycles, outboard marine engines, utv's, generator's, musical instruments, boats, waverunners, amplifiers, home theater products, oil and lubrication products, engineering and collaboration services amongst other stuff......

3strokemx wrote:

Do you think any money spent on racing comes from the Marketing Budget?

none

1
3strokemx
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10/6/2026 12:26pm
GrapeApe wrote:

Yamaha pays the 450 team salaries/bonuses.

Wo Phat wrote:
how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's...

how's that working for them? no wins, no championships and potentially a big expense. wonder how many 450s they have to sell to cover the dangerboy's salary?

GrapeApe wrote:

I have no idea it was just an innocuous comment correcting your mistake. Sorry to interrupt your meltdown, carry on . . .

I think Wo Phat has a good point.   One of the more interesting opinions expressed here in a while. 

He took a hardline that racing has 0% impact on sales, which could be true depending on how you cook the statistics.

 BUT looking at the wider timeline, racing certainly builds brand reputation which is a precusor that will impact sales.  So I don't think 0% impact on sales could possibly be true in the grand scheme.

However, Is sales the primary goal?  Or is sales revenue welcome to offset the cost of the program, with the primary goals of R&D, corporate pride, innovation, partnerships, etc?   


 

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10/6/2026 12:31pm
robkinuk wrote:
The main reason to have a factory race team is to sell bikes and create a positive image around the brand.Haiden Deagan’s personality seems to be...

The main reason to have a factory race team is to sell bikes and create a positive image around the brand.

Haiden Deagan’s personality seems to be polarising, half his fans, particularly the GenZ youngsters love his outgoing aura and social media presence whilst the other 50% hate his brashness, dirty riding and particularly his reluctance to step forward and race for Team USA at the MxoN. 
Does Deagan create a positive image for Yamaha and actually sell bikes?. Has anyone here on Vital actually bought a bike because of his results?

Haven’t read four pages of posts, so apologies if this has already been covered.

But the premise of your question is basically a wild guess. Where did 50/50 come from other than pulling it out of thin air?

There’s no chance it’s a 50/50 love/hate ratio. Set aside whatever you personally think about Deegan and look at it objectively. Deegan sells seats. He has some of the longest autograph lines. He has a massive social media presence. And other than maybe Tomac, he gets some of the biggest cheers at every race I’ve been to.

It’s pretty openly acknowledged by people who actually know the business that Deegan sells tickets and brings both traditional and non-traditional fans into the sport.

Does that mean Deegan sells Yamahas? Who knows. There’s really no way for any of us to know that. But what we do know is that he’s a fan favorite and has brought a lot of money and eyeballs to the sport. That kind of exposure generally translates into sales for sponsors.

1
The Moth
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10/6/2026 12:43pm Edited Date/Time 10/6/2026 12:45pm
Wo Phat wrote:

because they sell more than 400 units....it's still a business

You’re exactly right that it’s a business, but you are showing your ignorance in everything else you’ve been saying. What is the primary goal of a business?  It’s to make a profit.  

Yamaha’s number one objective is to sell their products. When Deegan wins races, and when Deegan wins titles, and when Deegan brings in outside interests into the sport, he is bringing more exposure to Yamaha, which in turn increases sales. 

It’s why Yamaha or any other brand puts ads in magazines or pays for commercial space when you watch the races. They’re basically saying, “Look at our bike, it is a championship winning bike. Go buy one.”


Yamaha didn’t hire Deegan for the hell of it. They hired him to win races and titles and bring exposure to their brand to increase sales. It’s not a hard concept to grasp. 

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