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Only $10 for all 2026 SX, MX, and SMX series.
X-297 Cross Neon, there are no jerseys either so hoping yall restock that so I can get some, it sold out kinda quick lol.
I know yall ain’t ever restocking that Fashion LE, I’m kinda pissed I never bought any of that. Size 34 and large jersey 😂
Excited to see the next LE drop!
Not trying to pile on, but man, I like Fly as a company, and JT really went out of his way to help me years back.
That said, the gear seems to get more bland every year. Everything is gray or silver now. Looking at this year's Evo and Lite lines, almost every standard colorway has gray in it. Last year's Evo SE Spark gear is a good example, swap the silver for something like gold, or a chameleon, and I think it'd have looked even better. Just my opinion
Maybe the sales numbers say otherwise, but I definitely see a lot less Fly gear at the track than I did a few years ago. I just picked up some One Industries gear, and so far I like it. Quality seems really good and to me it looks great.
Again, I like fly and hope their direction changes. It can get rough after a company is acquired.
Ah...you know how it goes, Spooner - the copy / paste these days is hate for THOR 😂
As the guy who green-lit the cat set as something fun to do (how DARE we have fun with dirt-action-stunt-cycles!?!?), it gives me great joy to know that, eight years on, people still bring it up. That right there is Residual Marketing: 101. Someone mentioned Musquin relating to this kit and they're right; we had an awesome ad campaign centered on Marvin as "Crazy Cat Lady" but had to shelve it because all the gear was literally gone in a matter of days.
For those still pining for the 2004 - 2007 days of THOR, you have been heard. Villo is back (and rad to work with again) and the graphic direction for these next couple seasons will definitely grab your attention.
Fly peaked in 2018
The Shop
DeCal Works Huge Plastic Inventory of UFO and Polisport kits.
Luxon 4-Post Bar Mounts
$189.95 - $239.95
So no new Formula Carbon helmets for 2027?
Isn’t that sort of strange?
...why is your gear so whack?
We all remember the iconic Emig or Reed kits, but there was a time when Shift produced things just as terrifying as that Fly Jersey...
😬
Took me a while to find them, thanks Tony Blazier.
I like this years Fly , to me it looks like they have moved in a certain direction the past few years especially since having more top tier riders and teams on board
It almost looks like they keep their two more premium lines in DST and Lite with a very open solid color on the front and back to allow teams and riders a blank canvas for their sponsors , while the Kenetic and F-16 line looks like are more colorful .
I like the Kenetic but there a couple of color ways that will make it hard to run sponsors across the front due to the print that is already there
The golden rule of selling to dealers, its not sell in that counts its sell out. A brand will only ever look at what has been sold to a dealer to judge success rather than what the dealer has sold.
This is how FOX have always done business and why dealers here in the UK are pushing back. We arent in a climate where you can push dealers to continue buying and not acknowledge the close out problems that strangle cash flow. Its a much more accurate metric to get get dealer sell through reports to track the actual progress of the brand rather than taking the numbers at face value.
I have this discussion with brands all the time, just because you make it doesn't mean we can sell it. Sure, we can leverage relationships with dealers, ask them to give it a try and all that but if it doesn't leave the store with a profit then the dealer wont be there long and the brand wont decline, one day it'll just be a over and nobody will know why as the numbers have always been ok.
They tried something different:
Ahhhh...yeah Cross Neon sold out QUICK! I've been calling that the lucky charm colorway. Juju won Spring Creek in that and the very next week Ryder D podiumed Washougal while in it. It will be re-stocked in early Fall.
Regarding Fashion LE, if you like that design i think you'll really dig what we have coming out in early September.
I'm really liking the black and teal kinetic fade gear personally, I'm still a big fan of the patrol line, and the kinetic mesh is a godsend out here in the desert. Though I'd love to see more companies stepping up with their off-road gear a bit closer to Klim. I really liked how the Klim gear I had was extremely tough, durable, and had some padding built into the jersey, and options to add more to the pants. Though they aren't really good for someone with big legs and mobius knee braces. It would tack on quite a bit more money in the cost department for off-road gear though.
Despite some of the critiques I have, I really appreciate Fly trying to push forward in helmet tech even though I wear a 6D ATR-3. I'm definitely interested in seeing how their new Blueprint line is reviewed.
Other than too much branding, I like my set from 2018. It's got some extra venting in the knee area, but I like the bright color ways.
Stoked to hear that. Looking forward to September 😎 Great stuff guys. Ryder D and Juju are killing it. Hope to see them get on the box a couple a more times this year.
Pit Row
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