James Stewart & Airoh Helmet Partnership

Spooner
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11/10/2024 11:29am
VHM wrote:
https://www.revzilla.com/common-tread/what-are-snell-ece-and-dot-helmet-certifications#:~:text=It's%20also%20safe%20to%20say,search%20for%20a%20new%20lid."Put a lid on itSo, what has this wayward journey through the five realms of Lid Land taught us? Well, for one, that...

https://www.revzilla.com/common-tread/what-are-snell-ece-and-dot-helmet-certifications#:~:text=It's%20also%20safe%20to%20say,search%20for%20a%20new%20lid.

"Put a lid on it

So, what has this wayward journey through the five realms of Lid Land taught us? Well, for one, that safety ratings are far more complex than the stickers that represent them. It’s also safe to say that DOT approval is a good starting point, but if premium protection is your objective, then ECE, Snell, and FIM-certified helmets are a better bet.

Helmets not only come in all shapes and sizes, but also offer various levels of protection. What’s important is making an informed decision based on your needs. With a greater understanding of helmet safety standards, customers can do just that. So the next time you need to buy a helmet, you’ll have the answer to those crucial questions that arise."

Correct, DOT isn't much of a safety standard but every helmet sold in the US has to pass it.  No way would I wear a DOT only helmet.  I know with the previous ECE 22.05 it could pass ECE without passing the penetration test of DOT. With the new 22.06 I'm not sure if they can pass it with the thinner/less strong non-DOT shells as its a more stringent test than before.  Many helmets gained weight with the 22.06 standard so I would bet they had to toughen up the shells which added the weight. 

5
11/11/2024 3:47pm
VHM wrote:
https://www.revzilla.com/common-tread/what-are-snell-ece-and-dot-helmet-certifications#:~:text=It's%20also%20safe%20to%20say,search%20for%20a%20new%20lid."Put a lid on itSo, what has this wayward journey through the five realms of Lid Land taught us? Well, for one, that...

https://www.revzilla.com/common-tread/what-are-snell-ece-and-dot-helmet-certifications#:~:text=It's%20also%20safe%20to%20say,search%20for%20a%20new%20lid.

"Put a lid on it

So, what has this wayward journey through the five realms of Lid Land taught us? Well, for one, that safety ratings are far more complex than the stickers that represent them. It’s also safe to say that DOT approval is a good starting point, but if premium protection is your objective, then ECE, Snell, and FIM-certified helmets are a better bet.

Helmets not only come in all shapes and sizes, but also offer various levels of protection. What’s important is making an informed decision based on your needs. With a greater understanding of helmet safety standards, customers can do just that. So the next time you need to buy a helmet, you’ll have the answer to those crucial questions that arise."

Spooner wrote:
Correct, DOT isn't much of a safety standard but every helmet sold in the US has to pass it.  No way would I wear a DOT...

Correct, DOT isn't much of a safety standard but every helmet sold in the US has to pass it.  No way would I wear a DOT only helmet.  I know with the previous ECE 22.05 it could pass ECE without passing the penetration test of DOT. With the new 22.06 I'm not sure if they can pass it with the thinner/less strong non-DOT shells as its a more stringent test than before.  Many helmets gained weight with the 22.06 standard so I would bet they had to toughen up the shells which added the weight. 

Actually, thats not entirely true. If the helmet is to be used on public lands, roads etc. then it must have DOT certification. If it is to be used on private property (stadiums, motocross tracks or other private lands) then they do not have to be certified DOT. There are a few helmet manufacturers that make a non DOT off road helmet for the US market and most if not all of your factory sponsored riders are wearing ECE only helmets in SX and MX here in the US. 

1
Spooner
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11/11/2024 3:57pm
Actually, thats not entirely true. If the helmet is to be used on public lands, roads etc. then it must have DOT certification. If it is...

Actually, thats not entirely true. If the helmet is to be used on public lands, roads etc. then it must have DOT certification. If it is to be used on private property (stadiums, motocross tracks or other private lands) then they do not have to be certified DOT. There are a few helmet manufacturers that make a non DOT off road helmet for the US market and most if not all of your factory sponsored riders are wearing ECE only helmets in SX and MX here in the US. 

Yes most of the factory guys are running the non DOT version if the company makes one because they are lighter.  But I'm not aware of any being actually sold by a US retailer, these are all provided by sponsors. There are the 'novelty helmets' for harley guys which are non-DOT but I haven't seen any actual quality helmets sold in the US that don't pass DOT.  

11/12/2024 5:21am
Actually, thats not entirely true. If the helmet is to be used on public lands, roads etc. then it must have DOT certification. If it is...

Actually, thats not entirely true. If the helmet is to be used on public lands, roads etc. then it must have DOT certification. If it is to be used on private property (stadiums, motocross tracks or other private lands) then they do not have to be certified DOT. There are a few helmet manufacturers that make a non DOT off road helmet for the US market and most if not all of your factory sponsored riders are wearing ECE only helmets in SX and MX here in the US. 

Spooner wrote:
Yes most of the factory guys are running the non DOT version if the company makes one because they are lighter.  But I'm not aware of...

Yes most of the factory guys are running the non DOT version if the company makes one because they are lighter.  But I'm not aware of any being actually sold by a US retailer, these are all provided by sponsors. There are the 'novelty helmets' for harley guys which are non-DOT but I haven't seen any actual quality helmets sold in the US that don't pass DOT.  

The Klim F3 for sure and I know there are some snowmobile helmets that cross over to moto that are also non DOT. As well, many will go online and just buy from Euro websites not realizing what they are actually buying. But, to your point a majority of the helmets sold in the US are DOT. I was just pointing out that the DOT rule doesn't always apply. 

1

The Shop

-MAVERICK-
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11/13/2024 8:37am

Airoh will be releasing DOT certified helmets for the US market sometime next year. 

1
Rad76
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Elk Grove Village, IL US
11/13/2024 8:47am

Thanks for sharing my little piece of article, Mav'. Two things to highlight from this deal : we'll see James ride again, and i got to speak to him, even on video conference. And both are cool 😄

4
Heavyhitter
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Machias, WA US
1/30/2025 5:20pm

The Irony of them needing a DOT cert is how loose and unregulated the DOT cert is.

3
Teej317
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Colstrip, MT US
7/22/2025 8:06am

Whatever happened with this partnership? Zero content. Feels like a Kawasaki 2 stroke announcement kind of thing….

10
-MAVERICK-
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9/24/2025 11:50am

Murrieta, Ca — September 15, 2025 — Airoh USA is proud to announce nationwide availability of its world-renowned helmets at certified local retailers and online at www.airohusa.com

This marks a significant milestone for the Italian brand, known globally for its uncompromising standards in safety, innovation, and lightweight design.

Airoh has built its reputation by crafting helmets that exceed worldwide safety certifications while maintaining the hallmark Italian passion for design and performance. With a commitment to pushing the limits of technology and rider protection, every helmet is engineered to deliver the perfect balance of comfort, durability, and style.

At the forefront of the extensive lineup arriving in the U.S. are:

Aviator III – The latest evolution of Airoh’s flagship off-road helmet, designed for professional racers and enthusiasts alike, featuring advanced aerodynamics, cutting-edge ventilation, and industry-leading lightweight construction.

Commander 2 – A versatile dual-sport helmet built for riders who demand adaptability on and off the road, seamlessly blending adventure-ready features with premium comfort.

Matryx – A premium street helmet designed with rider comfort in mind, featuring an exceptionally lightweight shell, optimized ventilation, and built-in readiness for modern communication systems.

To ensure accessibility and service excellence, Airoh USA has established a trusted dealer network supported by 20 dedicated sales representatives nationwide. Riders can also use the store locator tool on airohusa.com to quickly find local retailers carrying Airoh helmets.

“We’re excited to officially bring Airoh’s most innovative helmets to riders throughout the United States,” said Dennis Bloch, CEO, Airoh USA. “For decades, Airoh has been synonymous with safety, performance, and Italian craftsmanship. Now, with our nationwide network and online availability, U.S. riders can fully experience what makes Airoh a leader in helmet innovation.”

Airoh models are available today through authorized dealers or directly online at www.airohusa.com 

5
dcg141
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MS US
9/25/2025 8:33pm Edited Date/Time 9/25/2025 8:39pm

Same building complex with Seven and behind the old KTM building. Which is very close to the current KTM facility.

1
Juck
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9/26/2025 7:36am

Find it really odd that Airoh was sponsoring some top level pros (Anderson, Vialle, Musquin) in a country they weren't even available in. Like what the hell is the point?

Surely they would've seen a better return sponsoring riders who race in a country where they sold them. Just very strange to me

devotid
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Saginaw, MI US
9/26/2025 9:31am

I'd ride without a helmet instead of one of these ugly ass things. That pointed mouth piece is hideous and reminds me of old armor from the middle ages. They NEED someone like James to influence a new design as he has amazing style and great taste.

2
6
Wandell
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Cairo, GA US
9/26/2025 11:57am
Xeno wrote:

James Stewart has owned several Airoh helmets, or several Ferraris?

IVE NEVER SEEN A PIC OF JAMES WITH AN AIROH NOT TO MENTION, I DONT THINK HE HAS EVER PURCHASED A HELMET IN HIS LIFETIME. I BET THE LAST HELMET THAT STEWART WORE THAT WAS BOUGHT WITH ACTUAL MONEY LIKE US COMMON PEOPLE WAS PURCHASED BY BIG JAMES WHEN HE STILL RODE MINIS, PROBABLY A 50CC.

1
1
David934
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CZ
9/26/2025 12:00pm
Rickyisms wrote:
He posted this on Instagram a few days ago

He posted this on Instagram a few days ago IMG 1274 0

-MAVERICK- wrote:

Full post. 

Is James kids riding dirtbikes? When yes,  for fun or results?

1
ohh_454
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Nuevo, CA US
Fantasy
9/26/2025 12:23pm
Juck wrote:
Find it really odd that Airoh was sponsoring some top level pros (Anderson, Vialle, Musquin) in a country they weren't even available in. Like what the...

Find it really odd that Airoh was sponsoring some top level pros (Anderson, Vialle, Musquin) in a country they weren't even available in. Like what the hell is the point?

Surely they would've seen a better return sponsoring riders who race in a country where they sold them. Just very strange to me

A-Star used to do that with their gear for a long time, some RedBull KTM guys and the Alessis always ran it, but it was never sold in the US at the time. I think A-Stars had a deal with Thor/Parts Unlimited where Thor wouldn’t make a high end boot and A-Stars wouldn’t sell their gear in the US, that way all the top guys in Thor always wore A-Star boots. 

peelout
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Ogden, UT US
9/26/2025 12:25pm

"One of the helmets of all time" - James Stewart

3
-MAVERICK-
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9/26/2025 2:46pm
David934 wrote:

Is James kids riding dirtbikes? When yes,  for fun or results?

I believe they ride for fun. 

1

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