Alias Mx?

TJungers22
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TJungers22
I saw Alias was closing their doors, but then I also saw something about them releasing more gear once they get the funding? Any word? Great gear company that I would hate to see go
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WheelieNelson 3/5/2019 2:37am
3/5/2019 2:37am
The dude that's running it is now wearing fox gear so I'd say it's dead
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Rickyisms 3/5/2019 4:55am
3/5/2019 4:55am
They're done making gear. Moving onto something "different"
Privateer454
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Privateer454 3/5/2019 8:33am
3/5/2019 8:33am
I follow Jeff Walker on Youtube (great channel btw), and he was an Alias rider and said the same thing - moving to something different.
MotoMan12345
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MotoMan12345 3/5/2019 8:39am
3/5/2019 8:39am
Eric is running fox gear now and he was the owner of alias. He also said on a IG post that alias was done making gear. Sucks cus I have about 12 sets of alias. Great gear for a great price

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Ramrod
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Ramrod 3/5/2019 9:26am
3/5/2019 9:26am
I wonder how their business model worked? (Obviously not so good) They cut out the middleman and the distribution channel was streamlined to be from their warehouse to your door. Their costs would be the gear, the designing of the gear, warehouse, a few staff and shipping. I'm sure they spent lots on marketing with their online store and GEICO team.

jbrown15
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jbrown15 3/5/2019 9:31am
3/5/2019 9:31am
MotoMan12345 wrote:
Eric is running fox gear now and he was the owner of alias. He also said on a IG post that alias was done making gear...
Eric is running fox gear now and he was the owner of alias. He also said on a IG post that alias was done making gear. Sucks cus I have about 12 sets of alias. Great gear for a great price
Well on the plus side you won’t need to buy gear for a while having 12 sets.
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TJungers22
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TJungers22 3/5/2019 1:07pm
3/5/2019 1:07pm
Ramrod wrote:
I wonder how their business model worked? (Obviously not so good) They cut out the middleman and the distribution channel was streamlined to be from their...
I wonder how their business model worked? (Obviously not so good) They cut out the middleman and the distribution channel was streamlined to be from their warehouse to your door. Their costs would be the gear, the designing of the gear, warehouse, a few staff and shipping. I'm sure they spent lots on marketing with their online store and GEICO team.

I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to do was sign up for
Johnny Ringo
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Johnny Ringo 3/5/2019 1:20pm
3/5/2019 1:20pm
Buttery was the downfall of that brand
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MotoMan12345
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MotoMan12345 3/5/2019 1:46pm
3/5/2019 1:46pm
Ramrod wrote:
I wonder how their business model worked? (Obviously not so good) They cut out the middleman and the distribution channel was streamlined to be from their...
I wonder how their business model worked? (Obviously not so good) They cut out the middleman and the distribution channel was streamlined to be from their warehouse to your door. Their costs would be the gear, the designing of the gear, warehouse, a few staff and shipping. I'm sure they spent lots on marketing with their online store and GEICO team.

TJungers22 wrote:
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to...
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to do was sign up for
Exactly! I still have sets that are fresh so I’ll be good for a while. I got most of the sets for like $50 bucks which is crazy
250premixer 3/5/2019 4:08pm
3/5/2019 4:08pm
Johnny Ringo wrote:
Buttery was the downfall of that brand
If anything the opposite of that is true.
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JoJmoto
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JoJmoto 3/5/2019 6:47pm
3/5/2019 6:47pm
Bet Fox will still be hard to get a sponsorship from.
Cygrace74
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Cygrace74 11/13/2022 1:45pm
11/13/2022 1:45pm
TJungers22 wrote:
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to...
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to do was sign up for
The Alias/FXR unsustainable business model
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ML512
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ML512 11/13/2022 2:30pm
11/13/2022 2:30pm
Cygrace74 wrote:
The Alias/FXR unsustainable business model
FXR is doing pretty damn well.
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Johnny Ringo
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Johnny Ringo 11/13/2022 3:20pm
11/13/2022 3:20pm
Cygrace74 wrote:
The Alias/FXR unsustainable business model
ML512 wrote:
FXR is doing pretty damn well.
No shit, it’s like 80% of the gear I see at my track
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Cygrace74
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Cygrace74 11/13/2022 3:53pm
11/13/2022 3:53pm
Johnny Ringo wrote:
No shit, it’s like 80% of the gear I see at my track
As was Alias in 2016
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Johnny Ringo
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Johnny Ringo 11/13/2022 4:44pm
11/13/2022 4:44pm
Johnny Ringo wrote:
No shit, it’s like 80% of the gear I see at my track
Cygrace74 wrote:
As was Alias in 2016
Maybe where you were at, but Alias was never as big as FXR here
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technoviolet 11/13/2022 7:36pm
11/13/2022 7:36pm
TJungers22 wrote:
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to...
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to do was sign up for
Cygrace74 wrote:
The Alias/FXR unsustainable business model
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely massive. They could sell sets to everyone at 75% off and still make a killing.
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soggy
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soggy 11/13/2022 7:40pm
11/13/2022 7:40pm
technoviolet wrote:
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely...
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely massive. They could sell sets to everyone at 75% off and still make a killing.
I’m calling bullshit.
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technoviolet 11/13/2022 8:37pm
11/13/2022 8:37pm
technoviolet wrote:
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely...
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely massive. They could sell sets to everyone at 75% off and still make a killing.
soggy wrote:
I’m calling bullshit.
Full custom sublimated gear set for $7-13 depending on quantity. and that's just wholesale pricing, so their cost is way less than that. Look around Alibaba or Taobao I'm sure you can find some even cheaper.
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ts173
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ts173 11/14/2022 1:04am
11/14/2022 1:04am
TJungers22 wrote:
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to...
I read that they were just giving to much gear away for a super cheap price with their rider support program that all you had to do was sign up for
Cygrace74 wrote:
The Alias/FXR unsustainable business model
technoviolet wrote:
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely...
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely massive. They could sell sets to everyone at 75% off and still make a killing.
You clearly know nothing
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soggy
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soggy 11/14/2022 5:32am
11/14/2022 5:32am
technoviolet wrote:
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely...
Doubt it, a set of gear costs like < $5 to make, its just cheap Chinese polyester, costs less than a cotton t-shirt. Mark-up is absolutely massive. They could sell sets to everyone at 75% off and still make a killing.
soggy wrote:
I’m calling bullshit.
technoviolet wrote:
[url=https://www.alibaba.com/product-detail/Customized-mx-combo-racing-motocross-jersey_11000003599705.html?spm=a2700.galleryofferlist.normal_offer.d_title.340d7796DGIwkZ]Full custom sublimated gear set for $7-13 depending on quantity.[/url] and that's just wholesale pricing, so their cost is way less than that. Look around Alibaba...
Full custom sublimated gear set for $7-13 depending on quantity. and that's just wholesale pricing, so their cost is way less than that. Look around Alibaba or Taobao I'm sure you can find some even cheaper.
You do realize there is more then just the cost of making the gear that goes into determining the retail price right?

Would love for JT to chime in.
dl117
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dl117 11/14/2022 5:42am
11/14/2022 5:42am
Also with FXR moto is just a SMALL portion of the business, they do way more in the snow side.
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RoflCopter726 11/14/2022 6:02am
11/14/2022 6:02am
Been a fan of Alias for a long time, bought a ton of their stuff. The two currently released colorways are not my cup of tea though, so if future drops appeal more to me, I'm definitely going to give them a shot.
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731chopper
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731chopper 11/14/2022 6:38am
11/14/2022 6:38am
The manufacturing cost of a Chinese made motocross jersey is very low. The pant is certainly more complicated with more panels and and different materials but still less than $30 for a complex pant I would guess. That is just a guess as I’m not in the industry. My old man was in the women’s apparel industry while I was growing up and this was in the 80’s through the early 2000’s when everything moved offshore and the American-made apparel industry pretty much died. My guess is that the vast majority of what we pay for moto gear is going to the branding expenses such as advertising and endorsements (sponsorships).

There is definitely room for new brands to take a different approach to offering a more customizable product at a lower price point with an alternative form of marketing to build the brand rather than paying hundreds of thousands of dollars to pros to wear it.
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The real Sasquatch 11/14/2022 12:43pm
11/14/2022 12:43pm
I've looked into having some stuff made in China and shipping costs can be double the cost for the item. These days the more expensive gear tends to be the more marketed gear and stuff that changes up the fit every year. Like others have said , the racers pay that wear the gear, the reps that sell the gear, the warehouses to store the gear, the shipping to send it out to the dealer or end user, the potential returns that are unsellable, liability insurance , the designers who design and prototype the gear, the research into materials and improving the gear. So many other things go into the price of a product beyond the cost to make the end item. Yes , you might be able to get a knock off set of gear for $24.99 from a factory that made the original gear and had all of the work done for them so all they had to do was print , cut and sew . But for new gear to continue being new, they have to pay for all of that other stuff. And as crazy as it sounds, putting it onto a top racer is the easiest way to make something "cool" and sell more of it. These day's you do not always get what you pay for, You can get cheaper gear that will outlast more expensive gear. Then again , the focus of the newest gear ( pants, jersey,gloves) seems to be on making it be super light , unrestrictive and durability is farther down the list of what makes good gear. It is so much more comfortable than the old stiff pants and cotton jersey's that were just fading away when I was really getting into racing. So I'm not saying it is a bad thing. Just a thing.
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eg351
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eg351 11/15/2022 5:54am
11/15/2022 5:54am
This dude saying $7-$13 is way off. If it was that cheap, ALiAS never would have had to shut down.
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eg351
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eg351 11/15/2022 6:00am
11/15/2022 6:00am
731chopper wrote:
The manufacturing cost of a Chinese made motocross jersey is very low. The pant is certainly more complicated with more panels and and different materials but...
The manufacturing cost of a Chinese made motocross jersey is very low. The pant is certainly more complicated with more panels and and different materials but still less than $30 for a complex pant I would guess. That is just a guess as I’m not in the industry. My old man was in the women’s apparel industry while I was growing up and this was in the 80’s through the early 2000’s when everything moved offshore and the American-made apparel industry pretty much died. My guess is that the vast majority of what we pay for moto gear is going to the branding expenses such as advertising and endorsements (sponsorships).

There is definitely room for new brands to take a different approach to offering a more customizable product at a lower price point with an alternative form of marketing to build the brand rather than paying hundreds of thousands of dollars to pros to wear it.
You can't do anything customizable from the factories overseas. That's why ALiAS is made here in the USA now. Now we can offer fully sublimated jerseys like the pro's get. Plus we will be getting our followers on social media involved with new designs & color ways for future drops.
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soggy
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soggy 11/15/2022 6:02am
11/15/2022 6:02am
Went to there website but didn’t see the gear anywhere?
eg351
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eg351 11/15/2022 6:08am
11/15/2022 6:08am
soggy wrote:
Went to there website but didn’t see the gear anywhere?
aliasmx.com it's all on there!
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731chopper
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731chopper 11/15/2022 7:42am
11/15/2022 7:42am
eg351 wrote:
You can't do anything customizable from the factories overseas. That's why ALiAS is made here in the USA now. Now we can offer fully sublimated jerseys...
You can't do anything customizable from the factories overseas. That's why ALiAS is made here in the USA now. Now we can offer fully sublimated jerseys like the pro's get. Plus we will be getting our followers on social media involved with new designs & color ways for future drops.
Sounds great. I love the Made In America part.
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