Not another Deegan thread. (YouTube earnings)

mx313
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Edited Date/Time 9/3/2022 10:57am
Just seen this and was pretty surprised with how little income they have from there YouTube channel. And considering they have to pay filmers and editors.
I doubt they would be pulling much profit at all.

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wildbill
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9/2/2022 10:29pm
*their
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USA
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9/2/2022 10:29pm Edited Date/Time 9/2/2022 10:29pm
Good thing we have an estimate with a slim variance of 600% from an unreliable source to make this decision from!
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KirkChandler
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9/2/2022 10:30pm
I doubt that is accurate.

Companies like Monster, Thor, Etc sponsored them because of that following. That revenue would not be tallied anywhere since it is not public knowledge.
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ML512
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9/2/2022 10:48pm
Based on my experience with my own channel, Vital's and a couple others...SocialBlade is a bit more accurate. Still not spot on, but much closer to real figures.

https://socialblade.com/youtube/c/deegan38

It estimates their earnings per year off YouTube at around $12,000 to $195,000-ish. Based on what I've seen real numbers that I have access to versus SocialBlade...it would make me guess their yearly YouTube earnings are anywhere from $120,000 to maybe $220,000 range.

It's a very wide varying number that isn't just total views related. It can actually fluctuate quite heavily depending on the country of origin of the users watching your content, the length of the content, amount of ad breaks you do, engagement on those ads, and the retention rate of the videos.
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blockhead17
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9/2/2022 10:49pm
Those websites are always inaccurate with earnings.. with their demographic, they would most likely be earning around $5 per 1000 views.
They would do very well from that channel.
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ML512
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9/2/2022 10:55pm
Those websites are always inaccurate with earnings.. with their demographic, they would most likely be earning around $5 per 1000 views. They would do very well...
Those websites are always inaccurate with earnings.. with their demographic, they would most likely be earning around $5 per 1000 views.
They would do very well from that channel.
I would say this is a fairly good estimation, maybe a tick high. That would put them at 20k for their last 30 days. If that was their average, that would put the channel in the low to mid 200K mark per year.
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blockhead17
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9/2/2022 11:01pm
ML512 wrote:
I would say this is a fairly good estimation, maybe a tick high. That would put them at 20k for their last 30 days. If that...
I would say this is a fairly good estimation, maybe a tick high. That would put them at 20k for their last 30 days. If that was their average, that would put the channel in the low to mid 200K mark per year.
Yeah I would imagine their longer videos would bring up the average.. they have some 20 and 30 min vids that would be big earners..
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Magoofan
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9/2/2022 11:03pm
Them Deegans got nothin on my 359....ooops...someone just dropped me....ah...358 subscribers and just shy of 50k views in 2 years.....

I'm rolling in dough.
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mx313
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9/3/2022 12:27am
Those websites are always inaccurate with earnings.. with their demographic, they would most likely be earning around $5 per 1000 views. They would do very well...
Those websites are always inaccurate with earnings.. with their demographic, they would most likely be earning around $5 per 1000 views.
They would do very well from that channel.
ML512 wrote:
I would say this is a fairly good estimation, maybe a tick high. That would put them at 20k for their last 30 days. If that...
I would say this is a fairly good estimation, maybe a tick high. That would put them at 20k for their last 30 days. If that was their average, that would put the channel in the low to mid 200K mark per year.
Do u know what production staff they have?
If they are paying 2-3 ppl to film and produce their content.
At 200k per year I don't feel like they would end up with much profit.
They way ppl talk it sounds like they make bank from their channel. I was expect them to profit atleast 500k or more.
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9/3/2022 12:36am
mx313 wrote:
Do u know what production staff they have? If they are paying 2-3 ppl to film and produce their content. At 200k per year I don't...
Do u know what production staff they have?
If they are paying 2-3 ppl to film and produce their content.
At 200k per year I don't feel like they would end up with much profit.
They way ppl talk it sounds like they make bank from their channel. I was expect them to profit atleast 500k or more.
I was thinking the exact same thing. I think they have two rotating editors one works for hailee and one for haiden. By the time you pay both of those people plus some equipment and a year of travel —they’re in about $200k a year. But I think they do the YouTube promotions to be able to sell metal mulisha merchandise and so the kids will be able to do social media for a living at a later time.
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9/3/2022 1:11am
mx313 wrote:
Do u know what production staff they have? If they are paying 2-3 ppl to film and produce their content. At 200k per year I don't...
Do u know what production staff they have?
If they are paying 2-3 ppl to film and produce their content.
At 200k per year I don't feel like they would end up with much profit.
They way ppl talk it sounds like they make bank from their channel. I was expect them to profit atleast 500k or more.
The YouTube itself is not the income generator , it’s the market they are reaching with their channel. Then the companies start to come on board to use their products.

How many kids are rushing out to get a Yamaha, Thor gear drink Monster etc.

My 4 year old already wants to get a Honda because of Ken Roczen!! I said stick to little pedal bike for now bud!
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wydopen
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9/3/2022 5:19am
Also a way to sell “merch”. Im sure with the extra sponsors it brings it is more than worth it. Or at least paid for their racing until now.
ML512
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9/3/2022 5:44am
mx313 wrote:
Do u know what production staff they have? If they are paying 2-3 ppl to film and produce their content. At 200k per year I don't...
Do u know what production staff they have?
If they are paying 2-3 ppl to film and produce their content.
At 200k per year I don't feel like they would end up with much profit.
They way ppl talk it sounds like they make bank from their channel. I was expect them to profit atleast 500k or more.
I was thinking the exact same thing. I think they have two rotating editors one works for hailee and one for haiden. By the time you...
I was thinking the exact same thing. I think they have two rotating editors one works for hailee and one for haiden. By the time you pay both of those people plus some equipment and a year of travel —they’re in about $200k a year. But I think they do the YouTube promotions to be able to sell metal mulisha merchandise and so the kids will be able to do social media for a living at a later time.
Hailee has her own YouTube channel now, so that revenue is seperate from this.

And as someone else stated, merch, that’s where a lot of revenue is picked up by utilizing YouTube to create a fan base then market your own items.
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Markee
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9/3/2022 5:45am Edited Date/Time 9/3/2022 5:46am
How much do you earn selling metal militia t shirts at Walmart?
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FastEddy
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9/3/2022 5:47am Edited Date/Time 9/3/2022 5:50am
ML512 wrote:
Hailee has her own YouTube channel now, so that revenue is seperate from this. And as someone else stated, merch, that’s where a lot of revenue...
Hailee has her own YouTube channel now, so that revenue is seperate from this.

And as someone else stated, merch, that’s where a lot of revenue is picked up by utilizing YouTube to create a fan base then market your own items.
If you see them today you could try to pry some accurate numbers out of them in an interview or just some small talk ..taking about your channel and theirs.
Would be interesting to hear what Brian has to say on the topic.
He always talked openly about Metal M's revenue and some marketing tactics he used to be successful.
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cason402
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9/3/2022 6:39am
I would assume that Deegans efforts are multi-pronged... even huge numbers on youtube isn't really all that much revenue from what I've been able to understand.

The Deegans are entertainers and understand the need to be in the public eye, so taking a loss is part of the game, and something the tax lawyer can use effectively.

I would hope that Haiden doesn't get caught in the stupidity and fleeting reality of this social media shit, and can put his head down and try to be successful in the sport. (of course that's my old school value system)... but Pastrana (with all his success) still lists a 450 title as his biggest regret.
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Lukass59
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9/3/2022 7:23am
1.2 million subscribers equals a lot of Deegan Co sales.
blockhead17
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9/3/2022 8:51am
Ya also a black and white number to give sponsors, e.g xxx amount of people watched our videos last month, seeing us wearing blah blah blah..
Sponsors like clear ROI
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blockhead17
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9/3/2022 8:51am
Ya also a black and white number to give sponsors, e.g xxx amount of people watched our videos last month, seeing us wearing blah blah blah..
Sponsors like clear ROI
9/3/2022 9:00am
Markee wrote:
How much do you earn selling metal militia t shirts at Walmart?
I’m not sure the major retailers sell metal mulisha gear due to the German Skulls. Can someone correct me if I’m wrong on this?
Wisco322
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9/3/2022 9:38am
Side thought.

Regardless of how much they’re making, it’s all just bonus to what they would be doing anyways. They would still be racing, they still would the Deegans, people would still love them.. YouTube is just some extra cash and a way to market sponsors and a lifestyle. Pay some dude to film and edit what they would normally do anyways… bam, extra income. Brian Deegan is a brilliant man.
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PFitzG38
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9/3/2022 9:43am
cason402 wrote:
I would assume that Deegans efforts are multi-pronged... even huge numbers on youtube isn't really all that much revenue from what I've been able to understand...
I would assume that Deegans efforts are multi-pronged... even huge numbers on youtube isn't really all that much revenue from what I've been able to understand.

The Deegans are entertainers and understand the need to be in the public eye, so taking a loss is part of the game, and something the tax lawyer can use effectively.

I would hope that Haiden doesn't get caught in the stupidity and fleeting reality of this social media shit, and can put his head down and try to be successful in the sport. (of course that's my old school value system)... but Pastrana (with all his success) still lists a 450 title as his biggest regret.
"Fleeting reality" yeah this Internet thing will probably die out soon Laughing Laughing
9/3/2022 9:45am Edited Date/Time 9/3/2022 9:47am
Markee wrote:
How much do you earn selling metal militia t shirts at Walmart?
I’m not sure the major retailers sell metal mulisha gear due to the German Skulls. Can someone correct me if I’m wrong on this?
Here in Canada they sell it at all the malls in chain stores like west 49 and boat house and hat stores like lids . Not sure if you guys have those stores in the USA ? Lids I’m sure you do
PFitzG38
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9/3/2022 9:46am
I was under the impression the money from YouTube views is just a perk. The real money is in the merch, ask Buttery I guess he'll explain it
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9/3/2022 9:50am
Markee wrote:
How much do you earn selling metal militia t shirts at Walmart?
I’m not sure the major retailers sell metal mulisha gear due to the German Skulls. Can someone correct me if I’m wrong on this?
Here in Canada they sell it at all the malls in chain stores like west 49 and boat house and hat stores like lids . Not...
Here in Canada they sell it at all the malls in chain stores like west 49 and boat house and hat stores like lids . Not sure if you guys have those stores in the USA ? Lids I’m sure you do
I think there are some vendors at the mall that sell metal mulisha, but I don’t believe Wal Mart or major box stores will touch it.

I know it’s banned to wear in all california public schools because of the German skull issue
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PFitzG38
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9/3/2022 9:51am
Markee wrote:
How much do you earn selling metal militia t shirts at Walmart?
I’m not sure the major retailers sell metal mulisha gear due to the German Skulls. Can someone correct me if I’m wrong on this?
I would think the German skulls would be very appealing to just about half the country right now. Seeing how open racism is all the rage these days
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cason402
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9/3/2022 10:11am
cason402 wrote:
I would assume that Deegans efforts are multi-pronged... even huge numbers on youtube isn't really all that much revenue from what I've been able to understand...
I would assume that Deegans efforts are multi-pronged... even huge numbers on youtube isn't really all that much revenue from what I've been able to understand.

The Deegans are entertainers and understand the need to be in the public eye, so taking a loss is part of the game, and something the tax lawyer can use effectively.

I would hope that Haiden doesn't get caught in the stupidity and fleeting reality of this social media shit, and can put his head down and try to be successful in the sport. (of course that's my old school value system)... but Pastrana (with all his success) still lists a 450 title as his biggest regret.
PFitzG38 wrote:
"Fleeting reality" yeah this Internet thing will probably die out soon Laughing Laughing
you may have missed my point.

see focusing on real challenges and obtaining an overwelming accomplishment (like a 450 championship, or a significant career in professional motocross) has an intrinsic value far beyond the number of hearts you recieve from people sitting in moms basement with a cell phone.

of course as i said, this may be a product of my old school values, and hearts may be important to many
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Motoxdoc
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9/3/2022 10:57am
cason402 wrote:
you may have missed my point. see focusing on real challenges and obtaining an overwelming accomplishment (like a 450 championship, or a significant career in professional...
you may have missed my point.

see focusing on real challenges and obtaining an overwelming accomplishment (like a 450 championship, or a significant career in professional motocross) has an intrinsic value far beyond the number of hearts you recieve from people sitting in moms basement with a cell phone.

of course as i said, this may be a product of my old school values, and hearts may be important to many
Making a shit load of money off social media and being “liked” has an intrinsic value too.

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