Posts
113
Joined
2/22/2022
Location
Big B, CA
US
Edited Date/Time
3/25/2022 1:48am
How can we get more outside sponsors? Do the riders need to go out looking or do we wait for them to come to us? Did Chevy come to Ricky or did he approach them?
Riders need to market themselves like a product. Learn to speak to a crowd and into a mic. Take advantage of social media. If a 10 yr old can make millions on Tik Tok, a rider or team should be able to dream up some content.
We, as riders and/or fans need an attitude change toward sponsors as well, they come and they go, doesn't make one evil when they leave, it's a budget thing. If I was a major conglomo and someone said "Boss, look at this, this is Vital MX, the #1 motocross board on line, and look at the skewering they are doing to Geico, who poured millions of dollars into their sport."
That was terrible to read
Bikes and riders do not have enough billboard space. If the camera zooms in on them, no where is the sponsor logo easily seen. I know people hate body panels...but
The Shop
Free shipping: VITALMX
Luxon 4-Post Bar Mounts
$189.95 - $239.95
You guys know I have always been on your team. They make too much sense.
Old days, you could complain about needing to plug change (2 stroke) or cooling with four strokes, but we know more now and with electric fans, virtually eliminate heat retention issues.
There is a system in big time racing, can't remember name, where your logo's screen time is measured to the second. They scan videos of events, provide total screen time and assess a value. That lack of logo space is always a problem. That's why the smart companies, knowing this from extreme sports, going after helmets and hats and undersides of hats.
More visibility, more money
REVO Car tuning
ASA Scaffolding
My team worked out great for me sorry to hear about yours, maybe next time you’ll do better
Teams on there own know that getting deals like that is like playing lottery, so they create sponsorship files to convince brands (small and big) why this sport could be a great fit, maybe an unexpected fit but a great fit.
Pit Row
Advertisements, although typically more informative, can easily be skipped, muted, fast forwarded or ignored. Sponsorship is less intrusively in your face the entire time you spectate a local or professional event.
Lets say you buy a kawi. And want some after maket parts. You buy a couple pro circuit parts. Even if u say the purchase isnt advertising related. You have bought these parts coz kawi and pro circuit go hand in hand. From there performance results, there branding and product association. Which all stems back to advertising and you don't even realise
We're all looking how to get outside sponsors in, like Airlines... Car companies, major junk food companies etc. that fit within our varied demographic.
I guess, it starts at the grass roots. Think, when you go to your local track, say for example, you see a sign on the side of the track 'Bobs Bobcat hire'. Do you make a conscious effort, next time you need a Bobcat at your place, to contact Bob? He's supporting our sport, we need to show him support in return, but also to make it very clear to Bob, where you saw his advert. He needs to know, his commitment is being seen, and is having an effect. If he gets no confirmation it's effective, he will stop. It's the same at all levels. We need to let the sponsors know, be it, when you order a product online, to leave a note... I know, it's hard to tell McDonald's at the drive through, but, we need to let them know we appreciate, and that their advert in our sport, brought you in.
The competition side of the sport is almost dead in the water without sponsors, we're all doing our very best. With a show of appreciation, and action from this support, sponsors stay, and increase investment. We have, and will continue to do so. You will soon see SCRUB on VITAL, looking forward!
Post a reply to: Get outside sponsors