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Only $10 for all 2026 SX, MX, and SMX series.
Bought a set of '10 tech 10's in 2010 and didn't like them at all compared to the 8's (sold them after a few rides and went back to tech 8's).
Long story short, for $150 they are a great boot. Find someone with a set of tech 8's that would trade straight up though and I think you'll be happier.
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sold those boots lost their ass.
Though recently I am thinking about a new pair, but my goal is having a lighter boot. Any recommendations?
Older tech 8s would be a different story.
So the $580 pair of boots you ASSUMED were $150 dealer cost...the dealer would make about $150-175 assuming they sold them at full retail. Now throw in the "I ride a motorcycle" discount that nearly every single customer asks for and you're down to making right around $75-100 on a pair of boots. Out of that pay the parts guys, the bills, etc. And a shop owners take home profit on that pair of boots dwindles to about $20 or so...not a bad return on your $400ish investment, right?
If you can make it all work the way you assume profit margins work, I'd suggest you open a shop and try it. Best of luck!
Shane
Pit Row
A dealer will sometimes sell old (obsolete) inventory at a loss. Sometimes it's better to lose some dollars on something than it is to let it accumulate dust and birthdays in your shop. A well run dealership has an inventory value based on how much they sell in a given year. Commonly referred to as turnover. Take some boots that have a high dealer cost, and it absorbs a decent piece of cash that you aren't making money on since the product isn't moving. By selling them at a loss, you can help to offset some gains and taxes...but more importantly you free up those inventory dollars to put product that you will move in your showroom. That turns that portion of your inventory value into profitable inventory.
Sometimes you get stuck with some odd products from riding the wave of a fad, or from trying a strategy that didn't work. It happens and it's part of business. Boots are a good example. You stock a size run and there are always sizes that just don't seem to move. You should have sizes for people to try, so you need to stock them. Then the boot changes and people want the latest and greatest. And before you know it you're stuck w a pair or two of high dollar boots. The only way to move them is to discount them...and get them out of the shop. You might have sold ten pairs of boots over the season so you take the hit on the one or two odd sizes you have left.
Hopefully this helps you to understand how dealers stock product, why some products are sold crazy cheap (and it has nothing to do with what a dealer paid for them) and how profit dollars work in a dealership.
Like I said, if you're unsure of something. Just ask. I'm sure I'm not the only one here with knowledge about how dealerships work.
Shane
Post a reply to: Tech 10