Did FMF F-UP or See The Light

c3011
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c3011
Edited Date/Time 1/27/2012 2:23pm
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago & Toledo and have seen nothing. I don't normally drink energy drinks, but I would try one. What I am though is in the market for a new exhaust pipe and have always bought FMF, but I'm looking at PC & Yoshi now because I want something from a company with a focus on motorcycles. I would never run a pipe built by Monster or Rockstar because they aren't exhaust company's and if FMF is going to be a drink company and not focused on building the best pipes out there I don't want one. I guess where I'm going with this is I know business owners always want to expand their company, but does FMF anticipate the off-road market is getting to small to be their primary focus of business and this is a survival move?
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mx317
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mx317 7/22/2011 4:49am
7/22/2011 4:49am
FMF will still put the same effort into pipes. They have another group doing the drinks for them. I still don't understand why they wanted to do it though.
REFEREE
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REFEREE 7/22/2011 5:05am
7/22/2011 5:05am
I'm sure FMF has not lost their focus on their core business, building exhaust systems. I have worked in the container/retail packaging industry for 20+ years and ventures like this are fairly easy to do, if you have the money and contacts. FMF is just the marketing name nothing more.

If FMF actually purchased the filling machines, container manufacturing machines, chemists for formulation etc......I would be concerned. Chances are all they had to do was approve the product formula/taste, approve the container and write a check, everything else was handled by someone else.
Andimers
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Andimers 7/22/2011 5:20am
7/22/2011 5:20am
Little side note; Got my Yoshimura RS-4 Stainless for my '11 CRF250R yesterday.

Amazing exhaust.
motodriller
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motodriller 7/22/2011 5:33am
7/22/2011 5:33am
Are they still giving away 20 percent of there profits. If they can afford that they are charging to much to begin with.

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machine
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machine 7/22/2011 5:35am
7/22/2011 5:35am
only time will tell if it was a screw up on their part. I think it will be because they are getting in the game so late and that outside of people like us (small group) there's not much brand recognition. We'll see i guess.......
sozo
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sozo 7/22/2011 6:21am
7/22/2011 6:21am
did you see Pro Circuit Ti-5... end cap is rounded so you can pack dirt like an old air gun shot gun... bet Factory Kawi has the Pro Circuit pipe next year again.
lumpy790
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lumpy790 7/22/2011 6:47am
7/22/2011 6:47am
I would suspect its FMF licensing the name to a drink co. to manufacture and distribute than FMF doing it them self.

Even if they were to do it in house......there are certainly many company's out there that have products in different industry's with teams working each segment.
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ocscottie 7/22/2011 6:54am
7/22/2011 6:54am
I have been wanting to give it a taste, but havent seen it anywhere up here yet.

Though you will have to pry an empty RedBull can from my cold dead hands, i love it! Cool
Jman277
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Jman277 7/22/2011 6:57am
7/22/2011 6:57am
Havent seen anything in stores here near Kansas City, but like others i am curious to try one.
500guy
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500guy 7/22/2011 7:03am
7/22/2011 7:03am
mx317 wrote:
FMF will still put the same effort into pipes. They have another group doing the drinks for them. I still don't understand why they wanted to...
FMF will still put the same effort into pipes. They have another group doing the drinks for them. I still don't understand why they wanted to do it though.
because they want to make and sell something that takes no brains to make or use .
jammin76tx
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jammin76tx 7/22/2011 7:07am
7/22/2011 7:07am
Jman277 wrote:
Havent seen anything in stores here near Kansas City, but like others i am curious to try one.
Looks like it's just in SoCal right now, according to their website
APLMAN99
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APLMAN99 7/22/2011 7:09am
7/22/2011 7:09am
c3011 wrote:
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago &...
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago & Toledo and have seen nothing. I don't normally drink energy drinks, but I would try one. What I am though is in the market for a new exhaust pipe and have always bought FMF, but I'm looking at PC & Yoshi now because I want something from a company with a focus on motorcycles. I would never run a pipe built by Monster or Rockstar because they aren't exhaust company's and if FMF is going to be a drink company and not focused on building the best pipes out there I don't want one. I guess where I'm going with this is I know business owners always want to expand their company, but does FMF anticipate the off-road market is getting to small to be their primary focus of business and this is a survival move?
Are you really worried that one of the FMF machinists goes to work each day and is then told to either make pipes or mix drink ingredients?

I'm fairly sure that what we see as FMF won't have much of anything at all to do with the drink division, it's more of simply leveraging the logo and image with people/partners who are already in the drink business.
captmoto
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captmoto 7/22/2011 7:23am
7/22/2011 7:23am
There is a pretty good article on this in Transworld MX. They had to build plain wrap pipes for Kawi and JGR/Muscle Milk teams. It sounds to me like a dangerous move but they are trying to move their brand out of MX.
Justin314
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Justin314 7/22/2011 7:33am
7/22/2011 7:33am Edited Date/Time 7/22/2011 7:34am
I dont think their exhaust business is going anywhere.

There is an article on FMF and the drink in the newest (August) issue of TWMX...its pretty interesting. Check it out.
edit: I was already beaten to it!
holeshot100
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holeshot100 7/22/2011 7:37am
7/22/2011 7:37am
c3011 wrote:
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago &...
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago & Toledo and have seen nothing. I don't normally drink energy drinks, but I would try one. What I am though is in the market for a new exhaust pipe and have always bought FMF, but I'm looking at PC & Yoshi now because I want something from a company with a focus on motorcycles. I would never run a pipe built by Monster or Rockstar because they aren't exhaust company's and if FMF is going to be a drink company and not focused on building the best pipes out there I don't want one. I guess where I'm going with this is I know business owners always want to expand their company, but does FMF anticipate the off-road market is getting to small to be their primary focus of business and this is a survival move?
Aren't forums great...so many great points of view.Dry
ML512
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ML512 7/22/2011 8:03am
7/22/2011 8:03am
New issue of RcerX has big article about it, take a read of it and then see what you all think.
Coyote
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Coyote 7/22/2011 8:40am
7/22/2011 8:40am
c3011 wrote:
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago &...
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago & Toledo and have seen nothing. I don't normally drink energy drinks, but I would try one. What I am though is in the market for a new exhaust pipe and have always bought FMF, but I'm looking at PC & Yoshi now because I want something from a company with a focus on motorcycles. I would never run a pipe built by Monster or Rockstar because they aren't exhaust company's and if FMF is going to be a drink company and not focused on building the best pipes out there I don't want one. I guess where I'm going with this is I know business owners always want to expand their company, but does FMF anticipate the off-road market is getting to small to be their primary focus of business and this is a survival move?
holeshot100 wrote:
Aren't forums great...so many great points of view.Dry
All I can tell ya is support the people who support our great sport, look how much FMF is involved in promoting the outdoor nationals, outdoor/sx teams. LD, Donnie Sr and LaPorte are all phenomenal ambassadors of our sport!! IMO
englishman
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englishman 7/22/2011 8:52am
7/22/2011 8:52am Edited Date/Time 7/22/2011 8:53am
ocscottie wrote:
I have been wanting to give it a taste, but havent seen it anywhere up here yet. Though you will have to pry an empty RedBull...
I have been wanting to give it a taste, but havent seen it anywhere up here yet.

Though you will have to pry an empty RedBull can from my cold dead hands, i love it! Cool
Taste's lighter and more fruity than Red Bull, more like a slightly fizzy fruit drink.

I've never tasted the rest of that garbage - Monster etc - so couldn't compare to those but to me it tastes much better than Red Bull.

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Landshark
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Landshark 7/22/2011 8:52am
7/22/2011 8:52am
I think FMF move into the drink world is a BOLD move but will turn out to be a success. They will suffer in the short term b/c of conflict of interest, etc... but with the added revenue, I would imagine that we will see a full on factory FMF team up and running with 3 to 5 riders within the next two years. They will have much deeper pockets to field a team and will already have the performance technology down pat.
Sondy132001
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Sondy132001 7/22/2011 8:52am
7/22/2011 8:52am
Justin314 wrote:
I dont think their exhaust business is going anywhere. There is an article on FMF and the drink in the newest (August) issue of TWMX...its pretty...
I dont think their exhaust business is going anywhere.

There is an article on FMF and the drink in the newest (August) issue of TWMX...its pretty interesting. Check it out.
edit: I was already beaten to it!
Smart boy Justin, as usual I have to remind you all that FMF is larger then ALL the other pipe manufacturers combined, sheesh.

S
RR61114
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RR61114 7/22/2011 11:26am
7/22/2011 11:26am
Keep in mind that FMF also licenses out clothing as well so this is not their first venture outside of motorcycle parts. They recently pulled their license from NO FEAR and went with La Jolla Group (The company that owns Metal Mulisha, O'neill, Rusty, etc) and with this new focus their casual clothing revenue should skyrocket. I think the crew at FMDF know exactly what they are doing and will not lose focus on their hard parts business. They have to be pretty close to the ceiling in where they can grow there biz with exhaust pipes so to expand their distribution opportunity should pay off......
Mstock
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Mstock 7/22/2011 11:39am
7/22/2011 11:39am
Read the twmx article on FMF in this months issue. FMF has been a sponsor of the AMA Motocross Series for over 30 years. They had prepaid the contract to MX Sports through 2012. They did not ask for a cent back even though they get nothing in return. I don't buy energy drinks or aftermarket pipes. Im just saying.
mx317
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mx317 7/22/2011 11:41am
7/22/2011 11:41am
c3011 wrote:
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago &...
Has anyone seen the new energy drink yet? Particularlly in the mid-west? I have been in several of the big chain carry outs between Chicago & Toledo and have seen nothing. I don't normally drink energy drinks, but I would try one. What I am though is in the market for a new exhaust pipe and have always bought FMF, but I'm looking at PC & Yoshi now because I want something from a company with a focus on motorcycles. I would never run a pipe built by Monster or Rockstar because they aren't exhaust company's and if FMF is going to be a drink company and not focused on building the best pipes out there I don't want one. I guess where I'm going with this is I know business owners always want to expand their company, but does FMF anticipate the off-road market is getting to small to be their primary focus of business and this is a survival move?
holeshot100 wrote:
Aren't forums great...so many great points of view.Dry
Coyote wrote:
All I can tell ya is support the people who support our great sport, look how much FMF is involved in promoting the outdoor nationals, outdoor/sx...
All I can tell ya is support the people who support our great sport, look how much FMF is involved in promoting the outdoor nationals, outdoor/sx teams. LD, Donnie Sr and LaPorte are all phenomenal ambassadors of our sport!! IMO
But now they are not able to support the outdoor nationals because of the drink conflict. Little D rode one of the shop bikes at Muddy Creek recently and is cool as he can be.
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VoR 7/22/2011 12:19pm
7/22/2011 12:19pm
mx317 wrote:
FMF will still put the same effort into pipes. They have another group doing the drinks for them. I still don't understand why they wanted to...
FMF will still put the same effort into pipes. They have another group doing the drinks for them. I still don't understand why they wanted to do it though.
500guy wrote:
because they want to make and sell something that takes no brains to make or use .
Bingo! Take a look at a long term chart of Hansen's (HANS) and what Monster did for their earnings. Margins are ridonkulous
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Huckster 7/22/2011 12:35pm
7/22/2011 12:35pm
VoR wrote:
Bingo! Take a look at a long term chart of Hansen's (HANS) and what Monster did for their earnings. Margins are ridonkulous
quick story about Hansen's. when that stuff came out, it was branded as Hansen's energy drink. We were allowed to sell it into powersports dealers and any other account that carried the particular line of glasses that we carried. It took an act of congress to place any of the "Hansen" energy drink. NO one wanted. couldn't literally give it away....Amazing what a change in brand name, logo and some marketing can do......
Sondy132001
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Sondy132001 7/22/2011 1:14pm
7/22/2011 1:14pm
VoR wrote:
Bingo! Take a look at a long term chart of Hansen's (HANS) and what Monster did for their earnings. Margins are ridonkulous
Huckster wrote:
quick story about Hansen's. when that stuff came out, it was branded as Hansen's energy drink. We were allowed to sell it into powersports dealers and...
quick story about Hansen's. when that stuff came out, it was branded as Hansen's energy drink. We were allowed to sell it into powersports dealers and any other account that carried the particular line of glasses that we carried. It took an act of congress to place any of the "Hansen" energy drink. NO one wanted. couldn't literally give it away....Amazing what a change in brand name, logo and some marketing can do......
We started drinking Hansen's Natural sodas back in the late 70's early 80's because my brother Marc was hypoglycemic, it said all natural and it was sold at the health food store, so my dad figured it was better then coke or pepsi. I've always liked their mandarin lime soda !!

S
downandup
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downandup 7/22/2011 2:43pm
7/22/2011 2:43pm
Landshark wrote:
I think FMF move into the drink world is a BOLD move but will turn out to be a success. They will suffer in the short...
I think FMF move into the drink world is a BOLD move but will turn out to be a success. They will suffer in the short term b/c of conflict of interest, etc... but with the added revenue, I would imagine that we will see a full on factory FMF team up and running with 3 to 5 riders within the next two years. They will have much deeper pockets to field a team and will already have the performance technology down pat.
That would be cool if they had a full factory team.

If they get that big, they should support the sport in exactly this way.
wawazat
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wawazat 7/22/2011 2:52pm
7/22/2011 2:52pm
Bought both colors (flavors) today... My personal opinion?

Red flavor...Along the lines of the No Fear and some of the Rockstar Juices.

Yellow flavor...Not as good as the Rockstar Lemonade, kinda like that but with a Red Bull flavor to it..

Two cans were 4.40 and only two stores in Corona sell it..and they are right next door to each other lol...
wow123
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wow123 7/22/2011 5:46pm
7/22/2011 5:46pm
better not buy a yamaha, they make toilets.

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