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Don't get me wrong Red Bull is a great sponsor. I am just saying it is time to look outside the sport but the sport has a problem. The sport does not like to change much. Here is a quote that sums it up.
"Progress is impossible without change, and those who cannot change their minds cannot change anything."
George Bernard Shaw
Not sure why they bought 2 teams, maybe it had to do with the economic collapse and they picked them up cheap or because one of their owners Dietrich Mateshiz loves racing and Motorsports so much he wanted 4 cars to help them develop drivers.
On a side note it baffles me that Nike, Under Armor, Adidas, etc have not tried to get into MX. We are a very fashion based sport that has a user base who is used to spending money on things.
They already have tons of production, materials, and development knowledge...seems like they would start small like EVS and then work their way to full gear.
I don't think they saw it as a perfect business venture because you aren't seeing the riders wearing Nike shoes on the podium, Maybe a Nike hat or something but that was about it. I'm pretty sure Hurley sponsored Ivan Todesco one year too when he did the first stint with Vali Yamaha in SX for a couple races.
What they have done for KTM goes beyond good business sense, they jumped on their bandwagon and flooded it with cash because they are companies from the same country, who else does that?
Red bulls Hangar 7 in Salzburg housing their toys has a ton of cash thrown at it, if y'all ever get a chance to go there check it out. That place alone will give you some of the mindset into that company.
Pit Row
Not to throw off topic of this, but we are way off topic from the OP's original post.
Nike only planned to make a few sets of those boots and they actually hired the lead designer at Fox (at the time) to run a division in which those boots were made. Personally I think they could do well in moto, so much of the NFL gear they make (Nike Pro) would cross over with very little work.
While UA is gaining a tiny bit of the market they are still a pimple on the ass of Nike and will never be a threat. Nike had the boots, collaborated with JS and TLD on the first SEVEN gear so if they were ever to get in the market they would have a long time ago. But compared to the other sports moto is a tiny sport with not many normal joes doing it compared to skate, basketball, tennis, football, running, etc...
If Nike made gear I would be wearing it head to toe for moto.....shit, all my clothes now are all Nike for the most part.
Post a reply to: Yosh 2017.