Posts
50618
Joined
3/26/2015
Location
Ontario
CA
Fantasy
3739th
Edited Date/Time
5/21/2019 8:47pm
Hey guys,
I have no idea if they are coming out with bikes anytime soon however I just read a french article from 2016 which an analyst was discussing the subject. At the end at the article a spokesperson from BRP/Can-Am stated that for the time being, it was personal watercraft, all-terrain vehicles and side-by-side vehicles that formed part of the company's strategic development strategy but that they are keeping their eyes open to all the possibilities that exist in the market.
Over time BRP/Can-Am has been able to increase its market share in the snowmobile, watercraft, off-road vehicle and side-by-side sectors and that according to the analyst would suggests that there is no reason the management wouldn't be able to replicate that success in the motorcycle industry.
He estimates that BRP/Can-Am could occupy 3% to 5% of the motorcycle market which in term would generate annual revenues of 325 to 600 million for the company. According to him the company would have to invest less than 100 million in order to develop a range of competitive motorcycles.
When you think about it it makes sense. BRP/Can-Am has annual revenues that are over 3 billion. Not only that but the company already has everything in place to produce them. They already have some experienced research and development teams, an extensive network of dealers, an engine manufacturing division in Rotax that has already supplied motorcycle manufacturers, already have factories in place and already have experience in building motorcycle although that was back in the 70's but still experience none the less.
As a Canadian I would be very happy to see a Canadian company rise from the ashes and put out a competitive product. What do you guys say? Would you support a North American company and buy their bikes? I know for a fact that BRP/Can-Am of the past is not the BRP/Can-Am of today. That company is world class and as legit as they come.
They already have a system in place that allows you to customize your snowmobile if you pre-order it. Imagine if they would allow you to do the same with your MX bike. Get to choose your frame color, upgraded suspension, type of handlebars (Twinwall, Fatbars, 7/8"), clamps, wheels & tires type, plastic color, etc. that would be an awesome thing to have.
The sleds already come equipped with KYB shocks and Brembo brakes. On the ATV side I know some of them come with FOX shox and it's an option on others. Since they're already associated with great companies the bikes would come equip with very good components from the factory similar to KTM/Husqvarna. Imagine having the chance to order the bike straight from the factory with an A/B kit from KYB.
2020 would be realistic in my opinion for them to come out with a bike for the Supercross/AMA outdoors. It would give them the rest of this year along with 2018 and 2019 and have a competing bike for the 2020 SX season. They could use the 2020 season as their 1st year exemption rule and have the bikes to the market in 2021. That would give them 4 years to perfect it which is the same approach Yamaha has been doing the last couple of years.
They have the funds available to go after big name riders from the get go and for the 2020 season they could simply start out with a Factory 450 effort with 2 riders and introduce a Factory 250 effort in the 2021 season to compete on both the west and east coast.
They could definitely produce a clean and efficient two stroke that's for sure. They already have the cleanest two stroke in the snowmobile industry. The company is always inventing and innovating. Just this year they introduced something for their 2018 sleds called the SHOT starting system. It allows you to start your sled without a battery or a starter which makes for a 20 pound saving on the sled. The new SHOT system only weighs 2 pounds. All you have to do in order for it to work is pull start your sled once in the morning and after that you can use the SHOT system for the rest of the day. Push the button and the sled starts. It currently only works on their E-Tec engines but the company is so innovative they probably could manage to introduce that system to their bikes. With more bikes coming with electric starts how cool would it be to kickstart your bike once in the morning and then simply push a button to start it for the rest of the day. The best part about it is you would still have the kickstart so no worries about a DNF in the order that the system fails. You also wouldn't have to worry about the battery going dead. Plus add the weight saving in not having a starting motor it would make for a really light bike.
I truly hope they are considering getting back in the bike market. I no longer ride because of my accident but would without a doubt buy one of their bikes if I was still riding. What about you?
Here's a small clip explaining their SHOT system. It just shows you how innovative this company is.
As for colors I always thought their black and yellow sleds were the best looking ones and is actually their corporate colors. I wouldn't buy a complete black bike but a mix of the two colors I think would look great.
I'm not a quad guy but i think the following would look great in an MX bike version.
Or maybe go old school like one of these two.
I have no idea if they are coming out with bikes anytime soon however I just read a french article from 2016 which an analyst was discussing the subject. At the end at the article a spokesperson from BRP/Can-Am stated that for the time being, it was personal watercraft, all-terrain vehicles and side-by-side vehicles that formed part of the company's strategic development strategy but that they are keeping their eyes open to all the possibilities that exist in the market.
Over time BRP/Can-Am has been able to increase its market share in the snowmobile, watercraft, off-road vehicle and side-by-side sectors and that according to the analyst would suggests that there is no reason the management wouldn't be able to replicate that success in the motorcycle industry.
He estimates that BRP/Can-Am could occupy 3% to 5% of the motorcycle market which in term would generate annual revenues of 325 to 600 million for the company. According to him the company would have to invest less than 100 million in order to develop a range of competitive motorcycles.
When you think about it it makes sense. BRP/Can-Am has annual revenues that are over 3 billion. Not only that but the company already has everything in place to produce them. They already have some experienced research and development teams, an extensive network of dealers, an engine manufacturing division in Rotax that has already supplied motorcycle manufacturers, already have factories in place and already have experience in building motorcycle although that was back in the 70's but still experience none the less.
As a Canadian I would be very happy to see a Canadian company rise from the ashes and put out a competitive product. What do you guys say? Would you support a North American company and buy their bikes? I know for a fact that BRP/Can-Am of the past is not the BRP/Can-Am of today. That company is world class and as legit as they come.
They already have a system in place that allows you to customize your snowmobile if you pre-order it. Imagine if they would allow you to do the same with your MX bike. Get to choose your frame color, upgraded suspension, type of handlebars (Twinwall, Fatbars, 7/8"), clamps, wheels & tires type, plastic color, etc. that would be an awesome thing to have.
The sleds already come equipped with KYB shocks and Brembo brakes. On the ATV side I know some of them come with FOX shox and it's an option on others. Since they're already associated with great companies the bikes would come equip with very good components from the factory similar to KTM/Husqvarna. Imagine having the chance to order the bike straight from the factory with an A/B kit from KYB.
2020 would be realistic in my opinion for them to come out with a bike for the Supercross/AMA outdoors. It would give them the rest of this year along with 2018 and 2019 and have a competing bike for the 2020 SX season. They could use the 2020 season as their 1st year exemption rule and have the bikes to the market in 2021. That would give them 4 years to perfect it which is the same approach Yamaha has been doing the last couple of years.
They have the funds available to go after big name riders from the get go and for the 2020 season they could simply start out with a Factory 450 effort with 2 riders and introduce a Factory 250 effort in the 2021 season to compete on both the west and east coast.
They could definitely produce a clean and efficient two stroke that's for sure. They already have the cleanest two stroke in the snowmobile industry. The company is always inventing and innovating. Just this year they introduced something for their 2018 sleds called the SHOT starting system. It allows you to start your sled without a battery or a starter which makes for a 20 pound saving on the sled. The new SHOT system only weighs 2 pounds. All you have to do in order for it to work is pull start your sled once in the morning and after that you can use the SHOT system for the rest of the day. Push the button and the sled starts. It currently only works on their E-Tec engines but the company is so innovative they probably could manage to introduce that system to their bikes. With more bikes coming with electric starts how cool would it be to kickstart your bike once in the morning and then simply push a button to start it for the rest of the day. The best part about it is you would still have the kickstart so no worries about a DNF in the order that the system fails. You also wouldn't have to worry about the battery going dead. Plus add the weight saving in not having a starting motor it would make for a really light bike.
I truly hope they are considering getting back in the bike market. I no longer ride because of my accident but would without a doubt buy one of their bikes if I was still riding. What about you?
Here's a small clip explaining their SHOT system. It just shows you how innovative this company is.
As for colors I always thought their black and yellow sleds were the best looking ones and is actually their corporate colors. I wouldn't buy a complete black bike but a mix of the two colors I think would look great.
I'm not a quad guy but i think the following would look great in an MX bike version.
Or maybe go old school like one of these two.
There an innovative company and there 2 stroke technology is top notch. They could compete with Ktm in the 2 stroke market if they tried
If those numbers are accurate I don't know about you but if I had that kind of coin I wouldn't even hesitate to spend 80-100 million in or to make 1/2 a billion in annual sales. That is serious money.
The Shop
I'm a bit partial to the brand as we picked this up at the 2018 model release/dealer meeting last week in Reno.
However, things change sometimes.
It would be cool for them to make a comeback. If a small boutique firm like TM can produce bikes and make a profit from it I'm sure BRP can figure it out. After all they have a lot more resources at their disposal than TM. Other article I read said they were investing 120 million at their Quebec Headquarters for production since the company keeps on growing so who knows what they have up their sleeves. The spokesperson for BRP said that motorcycles could be an option for the company.
I guess we'll see.
Out of curiosity, who made the motors for Cannondale? I dont remember.
They invented the snowmobile and re-invented it back in the early 2000's with their REV chassis. Ever since then every other company has been copying them and trying to play catch up. They truly are innovators.
I would love to see with what they could come up with in the mx/off-road market.
They already have 4200 dealers in some 100+ countries.
The OP forgot to mention that they make LearJet and Canadair as well - more successful than Honda's aeronautical ventures. If you travel by air very much you've probably flown in one of their regional jets. BRP makes Sea-Doo, Can-Am, Bell Helicopters... If you've ever ridden the Monorail at Disneyland, that's from Bombardier as well.
I want one of these. Too much O$car for my blood, though:
Why would they need investors?
Pit Row
Dude, investors are your stock holders!!!
BRP has a lot more resources and knowledge at their disposal. They're already a well established company and already have everything in place to introduce bikes to the market. They already have the dealers and support network in place. They are already producing off-road products. Seriously what's adding another new product to a big company?
Total different ball game in my opinion.
Was OMC failing when they bought them out? How much of it was from the Cannondale influence? Still, it was out of their control.
Yeah, I know about the stock holders. For some reason I had it in my head that you were implying additional investors.
The reality is, they will not enter the competitive MX/Off Road market...
Bombardier is a leading manufacturer of trains and airplanes. Douchenozzle/Hamilton is flying in one of their planes.
Hamilton flys around in a Bombardier Challenger 600
Yeah, I know who OMC was. Heck, I got to take a tour of their plant that made the Corvette ZR 1 engines. The Cannondale failure had very little to do with the overall OMC failures. I just dont see that having much influence on not designing their own bikes.
But for me its moot, because I dont think they would do it anyway based on a very small, niche market. Belive it or not, I think we are saying the same thing.
The MX/Off-Road market is simply one part of the market.
Did you read the 2nd article I posted? It mentions that 82 per cent of dealers of motor sports vehicles sell motorcycles and would be interested in purchasing new products. BRP has more than 4,200 dealers in some 100 countries
Their products sell very well and if they see potential in the market you better believe they'll do it right.
I know I would buy domestic over Japanese, Austrian/Swedish, Italian, etc. if the option was made available to me. And I'm sure I'm not the only one either. It's not to say the other don't put out great products because they do and have done so for decades but I'd rather support a Canadian made product. Their Spyder is made in Quebec so who's to say the bikes wouldn't be made there. Either way it would still be made in North America if they decide to produce them in Mexico.
World class company with world class products.
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