What has kept Mission Foods out of SX / MX? . . .

sergiocastañeda

They sponsor what I assume are some more expensive motorsports series/teams. What's keeping them out of Moto? The NHRA sponsorship has to be some coin.

What they currently sponsor -

NHRA Mission Foods Drag Racing Series, MotoAmerica (King of the Baggers, Super Hooligan), Progressive American Flat Track (SuperTwins), IndyCar (Arrow McLaren), and USAC open-wheel racing (Kody Swanson/Doran Binks Racing)

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vdrsnk04
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vdrsnk04 1/9/2026 4:20am
1/9/2026 4:20am

They have multiple flat track riders too. 

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quadzrulebro 1/9/2026 4:28am
1/9/2026 4:28am Edited Date/Time 1/9/2026 4:31am

There’s probably someone in the C suite that has a nephew that races flat track or something along those lines.  That’s the way it usually works.

Edit- Just looked it up.  Juan Gonzalez, CEO of Mission Foods is an enthusiast and former racer himself.

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kage173
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kage173 1/9/2026 5:27am
1/9/2026 5:27am

Been wondering that myself. If MotoAmerica can convince them that dressing up race bikes with luggage compartments and barn door fairings then surely we can sell them some on some Ducati dirtbikes in front of 50k people every weekend.

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