KTM doing market research on Electric moto

Crutcher
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Lawrence, KS, USA

In the mail I got a a post card for a third party survey, with $20 coupon to amazon upon completion. The survey was specific to me because I'm a KTM motorcycle owner. I just completed the survey, and took away a few things:

- several questions regarding electric motorcycles

- a question specifically asking where I believe the market will go in 5-10 years regarding ICE vs electric

- many questions asking about power delivery and sound

- KTM is clearly doing market research to figure out demand and where the mind of the buying class is at regarding electric in moto

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wwdiii
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11/9/2025 9:01am

It’s smart of them to do a survey.  I’d guess the demand is a lot less now than a 2-3 years back.  I’m not a fan but from a noise standpoint electric could save a track or two.  

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Beagle
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11/9/2025 11:48am Edited Date/Time 11/9/2025 11:50am

Interesting.

At the moment, they've shelved the new Freeride that was supposed to be released in January 25 (and that had been presented in October 24).

They've seen Stark selling thousands of bikes and may have realized their 26 hp, 112 kg, 5.5 kWh 2025 Freeride E could be a hard sell at the same price than the 60 hp, 120 kg, 7.2 kWh Varg EX? 

I would bet that Stark has sold more bikes in one year that KTM has sold Freeride E in 10 years so they may need to think this through. KTM had such a head start, they released their Freeride E in 2014 but evolutions over a decade have been very timid.

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Ob917
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11/9/2025 12:36pm

Thousands of Starks selling in a year??? Does that count all the ones being sold buy guys going back to ICE?

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TeamGreen
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11/9/2025 12:41pm
Ob917 wrote:

Thousands of Starks selling in a year??? Does that count all the ones being sold buy guys going back to ICE?

That’s jus’ mean, man! 🤣

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The Shop

JM485
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11/9/2025 1:46pm

That’s absolutely rich considering KTM is the main reason none of us can race E-bikes in AMA sanctioned races.  They can go to hell.

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11/9/2025 2:22pm

They are selling like hotcakes here in the PNW. I bought one myself. 

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38special
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11/9/2025 5:34pm

Ah so 7eleven is an official Stark salesman.  Duly noted.  Beagle how about you?

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yak651
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Fantasy
11/9/2025 7:17pm
JM485 wrote:

That’s absolutely rich considering KTM is the main reason none of us can race E-bikes in AMA sanctioned races.  They can go to hell.

You spelled Honda wrong

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JM485
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11/9/2025 11:03pm
JM485 wrote:

That’s absolutely rich considering KTM is the main reason none of us can race E-bikes in AMA sanctioned races.  They can go to hell.

yak651 wrote:

You spelled Honda wrong

No, this one is mainly KTM driven.

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