I've been in the Industry for over 30 years. My year and a half at ALTA was amazing! The bike, the company and most importantly the people were rad. Trailblazer's. Full of energy, passionate and smart.
I had been with Parts Unlimited for 28 years and left for ALTA. Was at PU and part of the THOR purchase, and them joining SX along with a host of other things at the Aftermarket giant. Had some really good years good decades there. Then came an culture shift in the teens. I stayed for a few years after the shirt then started looking. Had a few offers on the table and then I got a call from a track owner that was an Angel Investor at ALTA. He set up the interview and I jumped on board. No regrets, great memories!
ALTA Co-Founder Marc Fenigstein finally shares the details of the Harley and BRP Acquisition.
Watched this yesterday, all I knew prior was the Fortnine take and what was public.
This was WILD.
A ) can't wait for Pt 2
B ) we got robbed as consumers
C ) really shows the big difference with Stark is Anton's corporate experience (actually sounds similar to yours)
D ) HD can suck it. Truly. The millions they spent just to burn something great down over what amounts to ego, while their own house burned in the fire - unreal
watching Harley finally go bankrupt because of their ineptness will be pretty satisfying.
The only downside will be the dealers investments in upgrades demanded by h-d never getting a return.
I have to admit i still have a brand new Alta MXR and finally about to ride it. I dislocated my elbow before I bought it and had problems recovering and then hurricanes and bust my ass 18 hours a day and trying to get my house repaired and sold but I built a tabletop and then a double last week and today I cleared all the rocks and cacti off the area so I might ride it tomorrow. I used to ride more than anyone so it blows all my friends and family away that I have land and a tractor and have not been riding at all. I think I've been in a bit of depression since hurricanes, covid and my best friend and life long riding partner dieing. Life just hasn't been the same since I guess.
Can only hope time can heal. Cheers mate and let us know how the ride was ? Lights a fire or points you on a new path.
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DeCal Works Huge Plastic Inventory of UFO and Polisport kits.
The product was good, the market opportunity was there. And now we have the Stark Varg which is basically the same thing.
I put that video into this original (admittedly, quite old) thread , prior to this new thread, in an attempt to not further clog things up :
https://www.vitalmx.com/forums/Moto-Related,20/What-went-down-with-Alta…
Part 2 already up.
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