What happened to Shift?

Going off of Emig’s instagram looks like they may be done. Sucks. 

The tone seems more like he’s done with Shift, not that Shift is done completely.

I am betting that when Vista Outdoor purchased Fox, they decided that Shift was either not profitable enough, or that there should only be one brand. Either way, it sucks. I wore the gear from 2005-2022. You got Fox quality, and they always had some clean basic sets, and some out there ones. The Geico Honda Shift days were great too.

Wow he's been the face of that company for 25 years.  If they aren't going away they must be going in a drastically different direction.  Paintball?

Since Emig debuted that stuff it has always been my favorite brand throughout the years. My fav set I had was the blue and yellow camo stuff around 2000 I think. I still rock the purple stuff from a few years ago but it’s starting to wear pretty bad. Well the decals are. Better swoop me some up before it’s gone if that’s what’s happening. Just hadn’t been a fan of this years stuff or I’d already gotten some. Won’t be the same feeling wearing it without the OG Fro rocking it though! 

Great video tribute for Jeff Emig. 

Has he been cut loose from Fox and Shift???

Is Shift all done???

they are going to be coming back around heavier as the year goes along from what i understand..

I talked to someone at FOX about working for them about 6 months and actually asked about Shift in that conversation...  Its just such a smaller entity than FOX they go about the business with Shift entirely differently it seems.  By no means did it sound like they were done or going anywhere, though.  Hope not, either.

I really hope it's just a setback for a little while.

Writings on the wall when you see gear companies shifting focus....

Stark is going to do wonders for this sport.....LOL.

I don't think he would've made that video if he wasn't completely let go from the company. He's thanking both companies.

Emig to Renen?