Monster Energy Becomes New Official Energy Drink of Pro Motocross

aeffertz
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aeffertz
Edited Date/Time 5/5/2022 10:28am
Monster Energy Strengthens Off-Road Presence in New Partnership with Lucas Oil Pro Motocross Championship for 2022 Season

MORGANTOWN, W.Va. (May 3, 2022) – With the landmark 50th anniversary season less than a month away, MX Sports Pro Racing has announced a new partnership with global beverage powerhouse Monster Energy, which will become the “Official Energy Drink” of the 2022 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. Through its support of the world’s most prestigious off-road motorcycle racing series, Monster Energy will enhance the Nationals experience for fans in attendance and at home, celebrating the storied legacy of the championship and further amplifying its star-studded roster of Pro Motocross racers.

“When you look at the decades of support of both the sport’s most prominent championships and world-class athletes, Monster Energy has become synonymous with motocross,” said Davey Coombs, President, MX Sports Pro Racing. “Through its understanding of the deep, rich history of the discipline, Monster has elevated all forms of two-wheeled off-road racing and is an ideal partner to help celebrate Pro Motocross’ incredible legacy throughout our 50th anniversary. We’re excited for what they have planned for our loyal fanbase this summer in what is quickly becoming one of the most anticipated seasons for professional motocross racing across the globe.”

https://promotocross.com/2022/05/03/monster-energy-becomes-newest-partn…
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arebnac
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arebnac 5/3/2022 8:01am
5/3/2022 8:01am
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
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aeffertz
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aeffertz 5/3/2022 9:18am
5/3/2022 9:18am
arebnac wrote:
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too. Not...
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
That was my main question as well. Did Monster offer up more money or did RedBull decide to back out…
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AH387
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AH387 5/3/2022 9:24am
5/3/2022 9:24am
Seems like Monster was working their way in since they took over for Redbull at Lorettas a couple years ago and now the Outdoors.
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defeatist45
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defeatist45 5/3/2022 9:27am
5/3/2022 9:27am
So does this mean that milestone will finally do an AMA motocross game?
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scootch
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scootch 5/3/2022 9:40am
5/3/2022 9:40am
arebnac wrote:
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too. Not...
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
They are probably dumping too much money into their new F1 power unit facility and need to make some cut backs
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JazzyJJ
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JazzyJJ 5/3/2022 9:43am
5/3/2022 9:43am
arebnac wrote:
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too. Not...
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
scootch wrote:
They are probably dumping too much money into their new F1 power unit facility and need to make some cut backs
Doubt it. With the new budget caps and RBRs recent success, that team including the PU side should be pretty much self funded if not profitable.
Richy
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Richy 5/3/2022 9:44am
5/3/2022 9:44am
defeatist45 wrote:
So does this mean that milestone will finally do an AMA motocross game?
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1, the official video game of Monster Energy Motocross, and Monster Energy, now available at... some shop" 🤦
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Dirty Points 5/3/2022 9:48am
5/3/2022 9:48am Edited Date/Time 5/3/2022 2:16pm
defeatist45 wrote:
So does this mean that milestone will finally do an AMA motocross game?
Richy wrote:
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1...
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1, the official video game of Monster Energy Motocross, and Monster Energy, now available at... some shop" 🤦
Which shop?
Just like Monster Energy Supercross Champion Eli Tomac and most top athletes, I slam a few dozen Monsters for hydration when I ride, and I need to know where to go to find me some of that sweet emerald body race fuel.
13
Richy
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Richy 5/3/2022 9:54am
5/3/2022 9:54am
Haha I believe the most offensive is probably Amazon, go there man! The Monster cans / RedBull bottles on the podium still cracks me up
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Melicar
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Melicar 5/3/2022 9:56am
5/3/2022 9:56am
I prefer a glass of ice water and 50 Military Burpees.
kNewc
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kNewc 5/3/2022 10:14am
5/3/2022 10:14am
defeatist45 wrote:
So does this mean that milestone will finally do an AMA motocross game?
Richy wrote:
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1...
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1, the official video game of Monster Energy Motocross, and Monster Energy, now available at... some shop" 🤦
I was trying to figure out a "Brought to you by Monster, now available at ____" joke I but got nothing lmao
1
PabstBR11
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PabstBR11 5/3/2022 10:17am
5/3/2022 10:17am
arebnac wrote:
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too. Not...
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
scootch wrote:
They are probably dumping too much money into their new F1 power unit facility and need to make some cut backs
JazzyJJ wrote:
Doubt it. With the new budget caps and RBRs recent success, that team including the PU side should be pretty much self funded if not profitable.
https://www.youtube.com/watch?v=gkV2tcDMpT0

I watched this awhile ago, dives into what they spend/make back.
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arebnac
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arebnac 5/3/2022 10:36am
5/3/2022 10:36am Edited Date/Time 5/3/2022 10:41am
arebnac wrote:
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too. Not...
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
scootch wrote:
They are probably dumping too much money into their new F1 power unit facility and need to make some cut backs
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure how the company works as a whole. The GmbH (promoter/RedBull) works on profits from their events, for example. Not sure they get some actual cash from the drinks. RedBull F1 has probably money coming from sponsors and from Helmut and Dietrich's stock market cash haha..
Idk, but Im really curious about these operations in motorsport
2
gt80rider
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gt80rider 5/3/2022 10:39am
5/3/2022 10:39am
arebnac wrote:
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too. Not...
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
scootch wrote:
They are probably dumping too much money into their new F1 power unit facility and need to make some cut backs
JazzyJJ wrote:
Doubt it. With the new budget caps and RBRs recent success, that team including the PU side should be pretty much self funded if not profitable.
You haven't been around f1 long have you.... lol
7
DonM
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DonM 5/3/2022 10:46am
5/3/2022 10:46am
Now that MXGP and the nationals have the same sponsor can we now get a combined MXGP/National race...one can dream can't they....
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levimx22
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levimx22 5/3/2022 10:55am
5/3/2022 10:55am
defeatist45 wrote:
So does this mean that milestone will finally do an AMA motocross game?
cancelling my pre order right now
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mattyhamz2 5/3/2022 11:10am
5/3/2022 11:10am
defeatist45 wrote:
So does this mean that milestone will finally do an AMA motocross game?
Richy wrote:
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1...
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1, the official video game of Monster Energy Motocross, and Monster Energy, now available at... some shop" 🤦
On the plus side of that, maybe we can get a MEM game from this.
1
JazzyJJ
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JazzyJJ 5/3/2022 11:14am
5/3/2022 11:14am
scootch wrote:
They are probably dumping too much money into their new F1 power unit facility and need to make some cut backs
JazzyJJ wrote:
Doubt it. With the new budget caps and RBRs recent success, that team including the PU side should be pretty much self funded if not profitable.
gt80rider wrote:
You haven't been around f1 long have you.... lol
Only a couple decades

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hititpind
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hititpind 5/3/2022 11:17am
5/3/2022 11:17am
I’m glad they’re in the sport and think it’s cool they put that much money into it!
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H.E.penyypacker432 5/3/2022 11:42am
5/3/2022 11:42am
arebnac wrote:
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure...
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure how the company works as a whole. The GmbH (promoter/RedBull) works on profits from their events, for example. Not sure they get some actual cash from the drinks. RedBull F1 has probably money coming from sponsors and from Helmut and Dietrich's stock market cash haha..
Idk, but Im really curious about these operations in motorsport
Red Bull is pulling back on all Motorsports/sports that aren’t F1. To indeed, put money into F1. There deal with Honda is only through 2025 then they will be manufacturing there own engines. Which is why everything is being cut back.
3
arebnac
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arebnac 5/3/2022 7:45pm
5/3/2022 7:45pm
arebnac wrote:
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure...
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure how the company works as a whole. The GmbH (promoter/RedBull) works on profits from their events, for example. Not sure they get some actual cash from the drinks. RedBull F1 has probably money coming from sponsors and from Helmut and Dietrich's stock market cash haha..
Idk, but Im really curious about these operations in motorsport
H.E.penyypacker432 wrote:
Red Bull is pulling back on all Motorsports/sports that aren’t F1. To indeed, put money into F1. There deal with Honda is only through 2025 then...
Red Bull is pulling back on all Motorsports/sports that aren’t F1. To indeed, put money into F1. There deal with Honda is only through 2025 then they will be manufacturing there own engines. Which is why everything is being cut back.
Current rumor is that theres some partnership with the VW Group for 2025/26... But I really hope they develop their own engine. Anyway
tobz
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tobz 5/3/2022 7:51pm
5/3/2022 7:51pm
Boggles my mind how much money these company’s make selling energy drinks. The F1 team alone….
soggy
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soggy 5/3/2022 8:16pm
5/3/2022 8:16pm
tobz wrote:
Boggles my mind how much money these company’s make selling energy drinks. The F1 team alone….
We’ll they don’t make it selling the drinks I can tell you that much.
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-MAVERICK-
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-MAVERICK- 5/3/2022 8:17pm
5/3/2022 8:17pm
arebnac wrote:
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure...
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure how the company works as a whole. The GmbH (promoter/RedBull) works on profits from their events, for example. Not sure they get some actual cash from the drinks. RedBull F1 has probably money coming from sponsors and from Helmut and Dietrich's stock market cash haha..
Idk, but Im really curious about these operations in motorsport
H.E.penyypacker432 wrote:
Red Bull is pulling back on all Motorsports/sports that aren’t F1. To indeed, put money into F1. There deal with Honda is only through 2025 then...
Red Bull is pulling back on all Motorsports/sports that aren’t F1. To indeed, put money into F1. There deal with Honda is only through 2025 then they will be manufacturing there own engines. Which is why everything is being cut back.
arebnac wrote:
Current rumor is that theres some partnership with the VW Group for 2025/26... But I really hope they develop their own engine. Anyway
Partnering with Porsche.

Audi to field their own works effort.
1
therealhammer
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therealhammer 5/3/2022 9:28pm
5/3/2022 9:28pm
arebnac wrote:
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure...
Hmmm Doubt, cuz they are reducing these participations since 2017+or- ... I'd be interestend in knowing if these are all the same "arms" too. Not sure how the company works as a whole. The GmbH (promoter/RedBull) works on profits from their events, for example. Not sure they get some actual cash from the drinks. RedBull F1 has probably money coming from sponsors and from Helmut and Dietrich's stock market cash haha..
Idk, but Im really curious about these operations in motorsport
H.E.penyypacker432 wrote:
Red Bull is pulling back on all Motorsports/sports that aren’t F1. To indeed, put money into F1. There deal with Honda is only through 2025 then...
Red Bull is pulling back on all Motorsports/sports that aren’t F1. To indeed, put money into F1. There deal with Honda is only through 2025 then they will be manufacturing there own engines. Which is why everything is being cut back.
Thats not true at all..
1
therealhammer
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therealhammer 5/3/2022 9:30pm
5/3/2022 9:30pm
arebnac wrote:
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too. Not...
Hmmm... Red Bull have been reducing its (naming/title) sponsoring in championships over last years. They left Air Race, Frozen Rush and Crashed Ice championships too.
Not sure if this is actually something but it looks their logo is smaller in Marc Marquez motoGP bike. I also noticed there were waaay less xgames athletes using their brand (helmet). Lots of Rockstar and Monster.
Their presence in World Rally has been smaller too. They used to paint all cars from one of the teams, now its like. Just 2 red bull cars in a 3 car team.
Im always curious about these deals.
aeffertz wrote:
That was my main question as well. Did Monster offer up more money or did RedBull decide to back out…
The Lawrence's visor budget is starting to get to a worrisome level .. cuts have to be made.
18
vitalriderCrf 5/3/2022 11:31pm
5/3/2022 11:31pm
defeatist45 wrote:
So does this mean that milestone will finally do an AMA motocross game?
Richy wrote:
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1...
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1, the official video game of Monster Energy Motocross, and Monster Energy, now available at... some shop" 🤦
Now available at schnucks
3
radiation
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radiation 5/4/2022 1:33am
5/4/2022 1:33am
defeatist45 wrote:
So does this mean that milestone will finally do an AMA motocross game?
Richy wrote:
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1...
If they do, when we watch the races we'll get to hear "welcome back to Monster Energy Motocross, brought to you by Monster Energy Motocross 1, the official video game of Monster Energy Motocross, and Monster Energy, now available at... some shop" 🤦
3
Moto Nomad
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Moto Nomad 5/4/2022 2:46am
5/4/2022 2:46am
I love Monstercross, it's the coolest.
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defeatist45
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defeatist45 5/4/2022 6:38am
5/4/2022 6:38am
So, I don’t get the hate for Monster. They have pumped serious money into our sport, and you just want them to piss off? Who fills that void?
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