Helmet technology merger...this is interesting

GuyB
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PR from MIPS


MIPS acquires patent rights and the brand Fluid Inside


MIPS, the world leader in brain protection systems within helmet-based safety, has today
entered into an acquisition agreement for assets that further enhances MIPS’ product
offering and safety solutions. The acquisition comprises the brand FLUID and related
patent rights associated with a technology that addresses both linear and rotational
motions to improve helmet protection. The acquired technology has been developed
through a collaboration between Oblique Technology L.P. and the University of Ottawa
in Canada, which are also the sellers in the transaction. The technology has so far been
primarily integrated in helmets used in team sports. The acquisition also includes a
limited number of customer agreements.

The purchase price amounts to approximately USD 3.3 million payable in cash. In
addition, an earn-out of a maximum of USD 2 million may become payable based on
future net revenues from the acquired rights. The closing took place in immediate
connection with the signing of the agreement.

A broadening of MIPS’ patent rights is a strategically important step to strengthen MIPS’
total patent protection. The acquisition, however, is not expected to have any material
impact on net sales or EBIT for MIPS during 2019.

”The acquisition is primarily part of our strategic plan to increase our patent protection and is
an acknowledgment of our position as the world leader in brain protection systems within
helmet-based safety. We are also very enthusiastic about strengthening our relationship with
University of Ottawa and to further increase our knowledge within team sports”, says Max
Strandwitz, CEO of MIPS.
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kkawboy14
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5/23/2019 4:50pm Edited Date/Time 5/23/2019 4:51pm
Fixed it:

“The acquisition is primarily part of our strategic plan TO SHUT DOWN OUR COMPETITION AND EXPAND our patent protection and is
an acknowledgment of our position as the world leader in brain protection systems within
helmet-based safety. We are also very enthusiastic about strengthening AND STRANGLE HOLDING our relationship with
University of Ottawa and to further increase our knowledge within team sports”, says Max
StranGLEHOLDZ CEO of MIPS.

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FortyHat
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5/23/2019 5:02pm
Really hoping this leads to better helmets and that it isn't MIPS trying to kill competition. Lord knows I need it, I should own stock in Bell helmets by now.
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mxbrian15
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5/23/2019 5:23pm
People not liking kkawboy’s hot take, but honestly, that’s what this smells like to me.
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haydos25
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5/23/2019 7:21pm
If MIPS can afford to buy the rights to use a new/potentially safer technology in their own future helmet designs then good for them and hopefully good for us. If this technology proves to be effective then it is better to be in the hands of an organisation who has the funding to bring it to market.

The Shop

jbrown15
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5/23/2019 7:41pm Edited Date/Time 5/23/2019 7:42pm
I thought for some reason that Bell owned MIPS, am I wrong about that?
Spooner
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5/23/2019 7:45pm
jbrown15 wrote:
I thought for some reason that Bell owned MIPS, am I wrong about that?
Yes, you are wrong about that.
slipdog
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5/23/2019 7:52pm
Didn't Fox just dump MIPS for their helmets in favour of Fluid?
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jbrown15
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5/23/2019 7:55pm Edited Date/Time 5/23/2019 7:58pm
jbrown15 wrote:
I thought for some reason that Bell owned MIPS, am I wrong about that?
Spooner wrote:
Yes, you are wrong about that.
That’s right, it was BRG not Bell. Well not owned but had a partnership.
aeffertz
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5/23/2019 7:55pm
slipdog wrote:
Didn't Fox just dump MIPS for their helmets in favour of Fluid?
MIPS is like that stalky ex you can't seem to shake.
bvm111
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5/23/2019 8:05pm
MIPS is the leader? Since when?
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jbrown15
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5/23/2019 8:56pm
bvm111 wrote:
MIPS is the leader? Since when?
Maybe they mean just by volume of helmets made with MIPS in it?
owndjoo852
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Delaware, OH, USA
5/24/2019 7:20am
Hopefully this will result in a combination of the technologies and further future development. Also a great entry into all the team sports for MIPS.
kkawboy14
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5/24/2019 7:26am Edited Date/Time 5/24/2019 7:28am
mxbrian15 wrote:
People not liking kkawboy’s hot take, but honestly, that’s what this smells like to me.
A company can create new products to stay ahead or buy out their competition, both cases are to limit your competition. It’s smart business on their part. A company either grows or dies.

Amazon does both, they are doing pretty good and what’s amazing they are actually keeping prices down for their customers, not raising prices.
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mxbrian15
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5/24/2019 11:45am
kkawboy14 wrote:
A company can create new products to stay ahead or buy out their competition, both cases are to limit your competition. It’s smart business on their...
A company can create new products to stay ahead or buy out their competition, both cases are to limit your competition. It’s smart business on their part. A company either grows or dies.

Amazon does both, they are doing pretty good and what’s amazing they are actually keeping prices down for their customers, not raising prices.
Agreed. I hope for the sake of our sport it is to develop new products. We shall see.

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