Posts
1455
Joined
5/31/2017
Location
Grass Valley, CA, USA
Edited Date/Time
10/16/2018 10:34pm
Racer X said this in the "Let Tomac Bye" piece they just posted: "For Monster Energy Kawasaki, having Tomac win the million is a huge coup and great marketing tool. That headline will blast to mainstream media and get traction because of the million-dollar prize."
This is where I think the current thinking in the industry goes wrong. We don't need game-show gimmicks and thrown races in a corporate love fest. The modern media consumer is a more sophisticated beast and knows the difference between competition and reality TV. I think that for any non-moto fan watching an event sponsored by Monster Energy in which one Monster-sponsored rider hands the win to another Monster-sponsored rider and a fan holding a can of Monster, it's obvious it's just a promotional event, not a real competition. That is extremely harmful to the sport's legitimacy, rather than enhancing it. And as of Tuesday, I see exactly one "mainstream" article, in which Autoweek pretty much ridiculed the whole thing as a curiosity, far from a legitimate sport. We just took the whole sport down a notch to please the green Monster, and who cares if it helps their marketing? Does anybody think this event is going to inspire USA Today to run a piece?
https://autoweek.com/article/other-motorsports/questions-linger-eli-tom…
This is where I think the current thinking in the industry goes wrong. We don't need game-show gimmicks and thrown races in a corporate love fest. The modern media consumer is a more sophisticated beast and knows the difference between competition and reality TV. I think that for any non-moto fan watching an event sponsored by Monster Energy in which one Monster-sponsored rider hands the win to another Monster-sponsored rider and a fan holding a can of Monster, it's obvious it's just a promotional event, not a real competition. That is extremely harmful to the sport's legitimacy, rather than enhancing it. And as of Tuesday, I see exactly one "mainstream" article, in which Autoweek pretty much ridiculed the whole thing as a curiosity, far from a legitimate sport. We just took the whole sport down a notch to please the green Monster, and who cares if it helps their marketing? Does anybody think this event is going to inspire USA Today to run a piece?
https://autoweek.com/article/other-motorsports/questions-linger-eli-tom…
Really... does this stuff change anyone’s life in the slightest ? Too many threads started to say the same shit over and over.
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I could only tolerate three sips.
And the smell.
Whenever I smell it, I still get quesy
How do they stay in business.
Eventually, we are going to have to part ways.
And how many people of the exactly one mainstream media outlets that the OP sites did people actually read? Most cars guys would pass right over an article with anything about a dirt bike race.
If you don't like the taste don't drink it.I don't drink it but I sure do like that they pump tons of money into our sport when most big companies don't even think about our niche sport.
Post a reply to: I disagree with Racer X re: Monster Cup mainstream coverage