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Ok, I can understand that.
3 days later still no call. I don't know weather to give the LD another shot? Just maybe he forgot? Or just possibly they have too much money and do not want mine.
2. Where did I say I was fine with the junk fees? I said early on that I prefer the way dealerships like 3bros operate (flat internet price, no setup & BS). But Im not the average consumer. It's not me who is "fine with" junk fees. It's the consumer who actually demands it. Low MSRP's with junk fees added on leads to more sales & revenue. I wish that a flat no-BS rate was what the customer wanted, but it isnt. And it certainly isnt the manufacturers fault that the dealers undercut each other and wont hold to MSRP. Even if they built in the cost of shipping & setup into the MSRP do you think the dealerships would hold firm? Hell know, the dumb dealerships would still break rank.
I wish American's didnt buy pet rocks. Waste so much time on FaceBook. Make the Kardashians rich. Or any of the numerous other dumbass things our culture is known for. But you wont get far in business if you try to change the customer to your liking. Give them what they want and in this case, they want to be lured into the dealership with a low online price only to get hit with a slew of bullshit fees. Evidenced by the fact that it leads to more sales. You can call it shady but the dealer is just responding to what the consumer wants. Blame the consumer in this case. This "problem" that you feel needs to be "addressed" isnt actually a problem at all. Not for the mfg & dealer at least.
And once again, it certainly isnt a customer service issue or something the manufacturer is responsible for fixing. The mfg wants to move all their units every year. You really think RAISING the msrp to build in the cost of shipping & prep is going to result in more sales year after year for the mfg? hahaha
I think there would be a huge market if the dealer would let the buyer customize the bike to their choosing and include it all in the price...just like buying a car...you can pick and choose what options you want...put some decent marketing behind it, train salesmen on how to sale it...make money on the bike, move a ton of parts inventory (which may decrease your cost on parts), make money on the parts, make money on the financing...muddy the water for price conscious shoppers allowing the dealer to build in a bit more margin, and still win sales. I’m glad it’s worked for you! And great job thinking outside the box!
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And BETA already offers what you are advocating for. It's their niche, because it is a niche market.
How many BETA's you got in your garage? That's what I thought.
The American consumer doesnt respond as well to flat honest all-inclusive pricing. But Ive already said that 15x over. And you still refuse to accept it. Your personal disdain for dealerships is clouding your judgement here and causing you to have a very amateurish opinion on the sociology/economics of this topic.
Next question.
I did not assume that you were doing a bit of a research project on just how many people you can try to browbeat and belittle. I see now that it is the main point for you. Congratulations. You have indeed succeeded on your goal.
And BETA is a niche/boutique brand in and of itself...but their presence at the races are growing. And the guys I race with that bought them didn't buy the "base" model...everyone of them purchased the full race model-and willing and gladly paid extra for the upgrades.
I get it, you like to advertise the low MSRP, and then pull the bait and switch at the closing table and add the junk fees, and have convinced yourself that's what the consumer "wants", and have justified you're doing that in your mind.
Look, its you're right as a business owner to sell your product for as much as you possibly can-and I wish you well at that, and don't fault you for it-and if the bait and switch model gets more customers in the door, and your customers are "willing" to pay the junk fees, and don't walk out at the bait and switch (as I would), then I congratulate you on your success and doing what it takes to make a living.
Personally...I only shop OTD pricing...maybe I'm not the typical "american consumer"...but all I care about is OTD price, so I wouldn't respond well to your model, if others do, well, thats their thing.
Hey whatever works for your area and dealer. Worked for me so why not keep doing it.
So what is this research project all about? Collecting user names of people that dont agree with you?
Your approach for selling custom bikes may seem like it's getting them sold, and maybe it is. But it's not something that works at scale. Because the bikes dont sell themselves.
You're giving that pipe you put on the bike way too much credit and really selling yourself short.
Unfortunately, the racer isnt the average consumer. They've become niche. Even if the product being sold is meant for racing.
It's no different for sport bikes. Most will never see the track. Even bikes like my MV Agusta that were built for the track. It's basically a garage ornament.
Asks for opinions in the name of research. Proceeds to engage aggressively and influence the conversation. Good job, "research" tainted.
Pit Row
Im looking for a list of common complaints that consumers have that dealerships are oblivious to.. That's all.
Lots of the complaints are fixable. Some of them are not even customer service related. Thus why the debates start. And since Im a firm believer in the Socratic Method I dont mind putting things to the test. Im looking to be proven wrong so I can do better. Unfortunately the counter arguments are pretty weak.
Do you know how many bikes I see with pipes, aftermarket bars, graphics, etc. etc. out in the desert leaned up against a toyhauler with no numbers on them (so they aren't racers)? Tons of them! You're short sighted if you think only racers care about a modded bike.
Many people don't mod a bike because they just plain don't have the cash to do it...but if the mods could be financed with the purchase, well, why not?
Where do you get that I have issues with commission sales? Where have I bashed anyone for making a commission? I have no issue with anyone making a commission...as I said a few posts above yours Jabroni has every right to make as much money as he can.
You're post is irrelevant and not even remotely related to the discussion.
My issue is with dealers that expect people to pay more to "support the industry", or because "they are local" or for "sentimental reasons"...and then try and make people feel guilty when they don't support them...it has nothing to do with making commissions...
Its like if you are pepsi and ask what you can do to make the product taste better...and someone says its to sweet...then you argue why it has to be that sweet, and that consumers want it that way, and thats the only way people will buy it, and having that sweet is the only way to get people in the store. See?
A person is already spending $9000 on a bike. There is something to be said about trying to sell that same person another $2000 worth of goodies after the salesman just got done telling the consumer how good the new OEM suspension is and how much more power the new OEM engine produces with a stock pipe.
You see it as adding value, but it also devalues the OEM product and makes the consumer ask why are they paying $9000 for a product that needs improvements.
When the topic of pricing came up I quickly explained why it's not a customer service related issue and why it will not change. Many are having a hard time accepting that reality.
Changing proven marketing/sales techniques so dealers can cater to only a small percentage of buyers and hurt big picture sales/revenue are not viable suggestions. Exactly like the Pepsi example. Most people want it sweet. So dont bother trying to get Pepsi to change something that would kill the product. Move on to other complaints that are actually fixable. It's not Pepsi's job to tell people what is sweet enough. They let the consumer decide and react accordingly.
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