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Large marketing agencies will take a deal like this all day, but without knowing how the sport operates and all its little quirks, their results won't be as good as they could be. Most see the "fee" and will do the bare minimal to make the client (in this case the race team) keep paying their retainer.
Pair an open minded pro team with someone that knows the sport inside and out and has a marketing mind that works 24/7 and thinks outside the box and amazing things can happen.
With that being said, if a TLD KTM or Rockstar Husky level team is interested, I'd be more than happy to give my time and input...for free. I love this sport and want to see teams succeed. More than willing to do my part to make sure that happens.
Teams a extremely limited in their ability to engage fans in the pits with sponsor product especially if the sponsor is a competing brand.
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Here is an example: A few weeks leading up to the start of the Dallas SX I started hearing ads for the supercross race on local sports radio station. That's well and grand I suppose, except it's like the exact same add every single year. And if you don't know anything about SX the add itself does not spark a shred of interest.
I'm really surprised that FELD doesn't setup any interviews with the radio station hosts and some of the top riders. I'm also surprised that FELD doesn't pay to get some of the radio personalities to go to the SX and have them talk about it on Monday's. This just seems like such a no brainer.
You need to get people talking about it. The radio stations will do anything for money. Surely there is a value added marketing opportunity here that's being missed.
I agree with everything you said in your first post as well. The teams could be doing so much more to add value to potential sponsors. Why don't the teams have any apps for the phones? They could be pushing all kinds of exclusive content to fans.
I'm not a marketing guy buy there is so much low hanging fruit these teams could be getting in terms of fan interaction. And there is so much FELD could be doing as well.
My mind is full of ideas they could implement that would cost essentially nothing and produce huge results in terms of sponsor value.
Kids arent interested in dirtbikes like they used to be
Kids arent interested in dirtbikes like they ussd to be
Kids arent interested in dirtbikes like they used to be
Kids arent interested in dirtbikes like they used to be
Kids arent interested in dirtbikes like they used to be
...what us so hard to understand about that? THE SPORT HAS BEEN DECLINING FOR 30 YEARS!!!!!!!!!!!! There was a tiny resurgence of interest in the mid '90's with the whole extreme sports movement, but even that has long since been over
motocross bike sales peaked in 1980 for christs sake...thats not per capita. Thats when there were 100,000,000 less people in this country. If that doesnt paint a clear enough picture then you are soneone who is probably challenged by even the simplest things in life.
The sport overall is thriving in some areas. Example: 2 stroke Husky 125's are very hard to find. People are buying bikes. Pro races still have spectators. The sport still has TV coverage. There is an opportunity for sponsorship money...and as I've mentioned before it just requires some creativity.
The teams do a poor job engaging the fans. FELD does a poor job advertising races and events.
If you are a potential outside sponsor these are things you are looking at. How are teams driving fan engagement which in turn drives brand awareness which in turn influences ad dollars.
That has nothing to do with growing the sport in the traditional sense.
So, because of the state the sport is in, wouldn't it be wise for them to maximize every single opportunity available to deliver the biggest return to the sponsor in an effort to retain them and hopefully attract more?
Sure, there are the "bros" at SX races, but there are also a lot of middle class, educated, self employed successful people. Just like there is a wide demo at NASCAR races.
It all comes down to what gets in the way of anything: excuses.
When the excuses get thrown out the window, and teams sit back and say, "Wow, we need to do something before it's too late" then, and only then, will something happen.
Pit Row
This thread has gone in a different direction a bit...so mentioning that by doing this it helps the growth.
Really not sure why the original post is hard to understand...it's pretty clear.
If I were still racing, I would love to hear what you have to say about acquiring sponsors and get some advice from you!
If Im wrong, I will apologize.
MX is a participant sport not a spectator sport. It will never be NASCAR. The only people who push for that are looking to line their own pockets to the detriment of the sport.
Want to grow MX? Make it more accessible to participants & families.
We are riding gas powered machines over piles of dirt. Most people cannot and never will relate.
$5k mini bikes and $100 in gate fee race days for a few minutes of riding on poorly built tracks will never grow the sport long term.
Have the teams get some lobbyists at both a state and federal level to get some landowner protection like equestrian facilities have would be a great start but won't ever happen as it's too far removed from immediate gratification that drives this sport.
Yes, not quite what your original post is about but the whole "growing the sport" NASCAR" references get old after awhile.................
Post a reply to: Pro Teams Dropping the Ball (Drives me crazy...)