Now this is how to market a new product.

RPM68
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RPM68
Edited Date/Time 1/22/2016 12:59pm
I am very impressed with how Leatt is marketing their new helmet. I have been a nerd about helmets for years, and always tried to do as much research on them as possible. Seems like these guys have used social media to make the dealers' job a little easier...

https://youtu.be/xkJd6Pm8ne4
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Sandberm
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Sandberm 1/18/2016 12:47pm
1/18/2016 12:47pm
I tend to notice stickers on the swingarm, but thats just me.
Motofinne
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Motofinne 1/18/2016 12:51pm
1/18/2016 12:51pm
That is probably the best helmet introduction video that i have ever seen. I would love to try one someday since i'm getting a new helmet for 2016!
eGGz
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eGGz 1/18/2016 1:34pm
1/18/2016 1:34pm
That video is pure marketing hype / bs.
Just to point out one example, this graph does not provide the X and Y data ranges.
Without the necessary data the actual difference between a "normal helmet" (whatever that is) and their helmet could actually be so tiny as to not make any difference at all.

Motofinne
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Motofinne 1/18/2016 1:46pm
1/18/2016 1:46pm Edited Date/Time 1/18/2016 1:48pm
I was going to post that. Typical marketing graph, but everyone does that. Although that is probably the worst graph that i have ever seen. What are they measuring? No one knows haha.

But the video was very good, if you don't count the graph.

The Shop

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RPM68
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RPM68 1/18/2016 1:49pm
1/18/2016 1:49pm
Motofinne wrote:
I was going to post that. Typical marketing graph, but everyone does that. Although that is probably the worst graph that i have ever seen. What...
I was going to post that. Typical marketing graph, but everyone does that. Although that is probably the worst graph that i have ever seen. What are they measuring? No one knows haha.

But the video was very good, if you don't count the graph.
Ya that was retarded, but the way they broke down the helmets features worked well for me.
AngryBear
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AngryBear 1/18/2016 1:52pm
1/18/2016 1:52pm
eGGz wrote:
That video is pure marketing hype / bs. Just to point out one example, this graph does not provide the X and Y data ranges. Without...
That video is pure marketing hype / bs.
Just to point out one example, this graph does not provide the X and Y data ranges.
Without the necessary data the actual difference between a "normal helmet" (whatever that is) and their helmet could actually be so tiny as to not make any difference at all.

lol @ above red/green bar graph.
Starcrossed
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Starcrossed 1/18/2016 1:55pm
1/18/2016 1:55pm
eGGz wrote:
That video is pure marketing hype / bs. Just to point out one example, this graph does not provide the X and Y data ranges. Without...
That video is pure marketing hype / bs.
Just to point out one example, this graph does not provide the X and Y data ranges.
Without the necessary data the actual difference between a "normal helmet" (whatever that is) and their helmet could actually be so tiny as to not make any difference at all.

I was thinking, "What kind of graph is that, with no values or description for the vertical plane?" Obviously the idea is that the wearer would only experience half as many concussions in the Leatt.
The biggest question I have is whether the reduced brain rotation comes at the expense of impact absorption and distribution. If so, it must be a favorable trade off.
mx836
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mx836 1/18/2016 2:03pm
1/18/2016 2:03pm
Starcrossed wrote:
I was thinking, "What kind of graph is that, with no values or description for the vertical plane?" Obviously the idea is that the wearer would...
I was thinking, "What kind of graph is that, with no values or description for the vertical plane?" Obviously the idea is that the wearer would only experience half as many concussions in the Leatt.
The biggest question I have is whether the reduced brain rotation comes at the expense of impact absorption and distribution. If so, it must be a favorable trade off.
Exactly! Everybody loves to rave about their new favorite helmet with all this great technology, but what are you really getting? Is it a trade off for one type of protection over the other to skew numbers when really there is a certain balance that they should be after? Wish they would give us more info like the testing they do and why they chose to build a helmet the way they do with facts to back up why it should be built that way. Very rarely to we see the kind of info we are after. Buying a helmet is kind of a shot in the dark in some ways.
mx836
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mx836 1/18/2016 2:04pm
1/18/2016 2:04pm
Agreed. This runs rampant in the neck brace market! Tongue
Rhody
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Rhody 1/18/2016 3:13pm
1/18/2016 3:13pm
I have no idea how they come up with that graph. Heck I had a concussion where my helmet never hit a thing. My jaw slamming into my chest did the damage, and that was a heckuva concussion, I spent a week using my fingers to count to ten.
JBernard_401
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JBernard_401 1/18/2016 3:29pm
1/18/2016 3:29pm
eGGz wrote:
That video is pure marketing hype / bs. Just to point out one example, this graph does not provide the X and Y data ranges. Without...
That video is pure marketing hype / bs.
Just to point out one example, this graph does not provide the X and Y data ranges.
Without the necessary data the actual difference between a "normal helmet" (whatever that is) and their helmet could actually be so tiny as to not make any difference at all.

youre an idiot. the leatt bar has almost no red in it at all. look how much red the other one has.
early
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early 1/18/2016 4:49pm
1/18/2016 4:49pm
eGGz wrote:
That video is pure marketing hype / bs. Just to point out one example, this graph does not provide the X and Y data ranges. Without...
That video is pure marketing hype / bs.
Just to point out one example, this graph does not provide the X and Y data ranges.
Without the necessary data the actual difference between a "normal helmet" (whatever that is) and their helmet could actually be so tiny as to not make any difference at all.

The graph is showing units of concussions, its so simple maybe you need a refresher.
Temor a la Mancha 1/18/2016 4:53pm
1/18/2016 4:53pm
I'm only interested in helmets that have a 2 dimensional moulded shell; perhaps a 4th dimension when I want to time travel.
thefactorypilot 1/18/2016 5:06pm
1/18/2016 5:06pm
eGGz wrote:
That video is pure marketing hype / bs. Just to point out one example, this graph does not provide the X and Y data ranges. Without...
That video is pure marketing hype / bs.
Just to point out one example, this graph does not provide the X and Y data ranges.
Without the necessary data the actual difference between a "normal helmet" (whatever that is) and their helmet could actually be so tiny as to not make any difference at all.

JBernard_401 wrote:
youre an idiot. the leatt bar has almost no red in it at all. look how much red the other one has.
The vertical scale could be so skewed that the red bar goes up to 1 million and the green bar goes up to 1 million and One.

Marketing BS really.

I liked the features, including the reduced shell diameter. Looked shitty until the very end when they had one in the carbon/yellow kit.
Whoops_Blitzer 1/18/2016 5:21pm
1/18/2016 5:21pm
Dubstep never doesn't work.
oshow
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oshow 1/18/2016 5:40pm
1/18/2016 5:40pm
What's the cost?
JBernard_401
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JBernard_401 1/18/2016 7:38pm
1/18/2016 7:38pm
thefactorypilot wrote:
The vertical scale could be so skewed that the red bar goes up to 1 million and the green bar goes up to 1 million and...
The vertical scale could be so skewed that the red bar goes up to 1 million and the green bar goes up to 1 million and One.

Marketing BS really.

I liked the features, including the reduced shell diameter. Looked shitty until the very end when they had one in the carbon/yellow kit.
i know man i was just being overly sarcastic ; )
mx510
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mx510 1/18/2016 7:57pm
1/18/2016 7:57pm
Is it the Kali protectives helmet that has the same design of the two inner liners integrated into each other like that. I feel like I have seen that before?

Pit Row

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usafwx
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usafwx 1/18/2016 9:22pm
1/18/2016 9:22pm Edited Date/Time 1/18/2016 9:23pm
All my doctors swear I should have had a concussion with my latest crash and the impact that resulted in major internal bleeding, fractured ribs,etc. but CT scans showed no trauma to my brain/head area, was wearing a 6D helmet and will forever wear one, marketing hype, whatever, 6D has proven itself, hopefully the leatt will too, but until then I'm sticking to my 6D.
KTMShane699
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KTMShane699 1/18/2016 9:25pm
1/18/2016 9:25pm
oshow wrote:
What's the cost?
$600-650 should be the range as I recall. The more expensive being the carbon version.

Shane
Temor a la Mancha 1/20/2016 7:18am
1/20/2016 7:18am
usafwx wrote:
All my doctors swear I should have had a concussion with my latest crash and the impact that resulted in major internal bleeding, fractured ribs,etc. but...
All my doctors swear I should have had a concussion with my latest crash and the impact that resulted in major internal bleeding, fractured ribs,etc. but CT scans showed no trauma to my brain/head area, was wearing a 6D helmet and will forever wear one, marketing hype, whatever, 6D has proven itself, hopefully the leatt will too, but until then I'm sticking to my 6D.
Your doctors are fucking idiots. They have no way of knowing if you 'should' have a concussion or not.
peelout
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peelout 1/20/2016 8:07am
1/20/2016 8:07am
the Leatt helmet is legit, i put one of the earlier pre-production models on and was very impressed. i like the idea of the smaller shell, it makes sense to me that a bigger shell creates more of a whip motion going to the ground. will be interesting to see how well they're received by the public.

also, the video needs moar dubstep
Grizz
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Grizz 1/20/2016 8:14am
1/20/2016 8:14am
mx836 wrote:
Agreed. This runs rampant in the neck brace market! Tongue
This runs rampant in the entire motocross industry. For every product.
ChazzMichaelMichaels 1/20/2016 8:51am
1/20/2016 8:51am
KTMShane699 wrote:
$600-650 should be the range as I recall. The more expensive being the carbon version.

Shane
Stop signing off with

Shane

We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote you.
peelout
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peelout 1/20/2016 8:56am
1/20/2016 8:56am
KTMShane699 wrote:
$600-650 should be the range as I recall. The more expensive being the carbon version.

Shane
ChazzMichaelMichaels wrote:
Stop signing off with Shane We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote...
Stop signing off with

Shane

We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote you.
wat
rt987
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rt987 1/20/2016 9:01am
1/20/2016 9:01am
ChazzMichaelMichaels wrote:
Stop signing off with Shane We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote...
Stop signing off with

Shane

We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote you.
Stop posting. It takes up too much space.




Rt987
GrapeApe
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GrapeApe 1/20/2016 9:03am
1/20/2016 9:03am
ChazzMichaelMichaels wrote:
Stop signing off with Shane We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote...
Stop signing off with

Shane

We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote you.
rt987 wrote:
Stop posting. It takes up too much space.




Rt987
QFT








GrapeApe
Firefly47
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Firefly47 1/20/2016 9:05am
1/20/2016 9:05am
Fearo
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Fearo 1/20/2016 9:13am
1/20/2016 9:13am
KTMShane699 wrote:
$600-650 should be the range as I recall. The more expensive being the carbon version.

Shane
ChazzMichaelMichaels wrote:
Stop signing off with Shane We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote...
Stop signing off with

Shane

We know it's you, hence why you have a profile picture and name. Takes up so much space when people quote you.
Finally someone told him!!!




Fearo
Canadad
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Canadad 1/20/2016 9:19am
1/20/2016 9:19am
RPM68 wrote:
I am very impressed with how Leatt is marketing their new helmet. I have been a nerd about helmets for years, and always tried to do...
I am very impressed with how Leatt is marketing their new helmet. I have been a nerd about helmets for years, and always tried to do as much research on them as possible. Seems like these guys have used social media to make the dealers' job a little easier...

https://youtu.be/xkJd6Pm8ne4
I too have become a bit of a helmet nerd after my son spent 4 days in a coma. I was bitter about the lack of technology in a motorcycle helmet. $50 helmet $50 head they said....you need an Aria or a Shoei they said. I always paid the $ for the more expensive helmets but a hard outer shell with some foam poured inside is the best we can do?? I read an article how someone made a helmet out of cardboard that offered better protection than a traditional helmet (very clever design). The margins for the Shoei's and Arai's of the word must be huge...a painted shell with foam and no R&D....$600-$1,000 please! Yes I am oversimplifying it but really?

Then 6D comes along and introduces us to the concept of rotational protection. I was very happy to see some progress in something other than venting and removable chin pads. Bell have also stepped up and upped the ante by adding progressive layering to the rotational protection. Now Leatt has introduced a helmet with the Kahli dual foam technology which I was always impressed with....the question is....does this Leatt helmet now provide the best overall protection?

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