No Fear?

Tyler313
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Tyler313
Edited Date/Time 12/13/2012 10:44pm
What ever happened to No Fear? They effectively disappeared after the 2010 season and their website is nonexistent aside from street clothing retail.

I thought I saw an MX ad recently but I'm not sure. What happened and are they back?
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mtl
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mtl 12/12/2012 7:24am
12/12/2012 7:24am
Chapter 11 late last year or early this year.
Jamie_Munro 12/12/2012 7:33am
12/12/2012 7:33am
wow - such a big brand as well....this last few years has sucked.
hellion
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hellion 12/12/2012 7:45am
12/12/2012 7:45am
If I'm not mistaken, some of the big players from No Fear are running the ship named Alias now.
Fearo
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Fearo 12/12/2012 8:19am
12/12/2012 8:19am
All I can say is, they were one of the top brands during the years 2000 with McGrath, Pastrana, Windham, the GEICO team and they basically went to shit around 2008-2009 when they dropped all of their sponsorships and started focusing on retarded BroCal streetwear. I literally can not believe they let a brand as succesful as No Fear die off the way it did. I probably couldn't have done that if I tried.

The Shop

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TripleFive 12/12/2012 8:24am
12/12/2012 8:24am Edited Date/Time 12/12/2012 8:27am
No Fear had some AWESOME looking stuff. I ran it for a long time and was sad to see them go.

Here's probably my favorite gear from them:

Tyler313
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Tyler313 12/12/2012 8:38am
12/12/2012 8:38am
Sad stuff. My favorite had to be Millsaps' all white gear. I still have their Retro Honda set from 2010.
JeepnMike
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JeepnMike 12/12/2012 9:05am
12/12/2012 9:05am
I know they still exist (barely in the US), but I sure miss AXO. Their stuff rocked in the 90's.
CRFracer117
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CRFracer117 12/12/2012 9:49am
12/12/2012 9:49am
How about Alloy MX after seeing Sean Hamblin rocking the stuff I had to have it. I was riding my RM 125 with the Alloy Gear, Danny Smith Replica Fly Helmet, Alpine Star Vectors. After a short stint with the four stroke BS I'm back with an RM 125 and an ear to ear grin. Never had as much fun on the 4 banger as I do when on the tiddler.
peelout
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peelout 12/12/2012 9:52am
12/12/2012 9:52am
still wear my '09 No Fear gear. great quality stuff
jhansen510
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jhansen510 12/12/2012 10:27am
12/12/2012 10:27am
Just because a company appears to be successful, it does not mean its true. There are alot of companies that are able to uphold an image of success. That is until they are not able to keep "feeding the alligator" any longer. You will be seeing more of this until our damn economy strengthens.
tns
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tns 12/12/2012 10:34am
12/12/2012 10:34am
no fear in england is now just bro wear and sold cheap at sports direct stores and on line it is a favorite with the chavs
dak446
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dak446 12/12/2012 10:35am
12/12/2012 10:35am
CRFracer117 wrote:
How about Alloy MX after seeing Sean Hamblin rocking the stuff I had to have it. I was riding my RM 125 with the Alloy Gear...
How about Alloy MX after seeing Sean Hamblin rocking the stuff I had to have it. I was riding my RM 125 with the Alloy Gear, Danny Smith Replica Fly Helmet, Alpine Star Vectors. After a short stint with the four stroke BS I'm back with an RM 125 and an ear to ear grin. Never had as much fun on the 4 banger as I do when on the tiddler.
And the Alessi's when they were in Am's. I remember I thought I was cool with my brand new Alloy gear until Mike showed up down in Mesquite and laid waste to us in his Alloy stuff.
Whoops_Blitzer 12/12/2012 10:43am
12/12/2012 10:43am Edited Date/Time 12/12/2012 10:46am
Their boots were cool. Or maybe it was just Windham who made them look cool. I love this pic.



There was a No Fear store in my mall for years. I never went in, but if they only sold NF stuff then we know where they went wrong.
Trickster744
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Trickster744 12/12/2012 1:04pm
12/12/2012 1:04pm
No Fear jumped the shark about 7 years ago when they got their shit into JC Penny. it got lame after that move.
Holigan
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Holigan 12/12/2012 1:25pm
12/12/2012 1:25pm
hellion wrote:
If I'm not mistaken, some of the big players from No Fear are running the ship named Alias now.
Looks like you are correct:

www.NoFearMX.com takes you to Alias
stash124
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stash124 12/12/2012 1:58pm
12/12/2012 1:58pm
No Fear was originally a clothing company. The guy who came up with the gear had a licensee agreement with them, but they were separate things. Once the clothing company bought the gear company thats when it went to shit, and they had no riders wearing the gear. Once the gear was completely gone, the same guy built Alias, but its not the left overs of No Fear.
kzizok
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kzizok 12/12/2012 6:13pm
12/12/2012 6:13pm
JeepnMike wrote:
I know they still exist (barely in the US), but I sure miss AXO. Their stuff rocked in the 90's.
Actually, I have noticed AXO stuff increasing in popularity. I've noticed at am. races more people are beginnig to run their stuff.
Steven_Perry 12/12/2012 6:31pm
12/12/2012 6:31pm
Jeff Surwall was behind NO FEAR.Now Atari uhhm Alias.I still have street clothes in great condition.The gear and clothes were good quality stuff.

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DonM
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DonM 12/12/2012 7:26pm
12/12/2012 7:26pm
Steven_Perry wrote:
Jeff Surwall was behind NO FEAR.Now Atari uhhm Alias.I still have street clothes in great condition.The gear and clothes were good quality stuff.
Actually Jeff was the president of No Fear MX a subsidiary of No Fear. No Fear was a clothing company started by Twin brothers Mark and Brian Simo (formally Simonitas). Mark and Brian grew up in Illinois and were riding buddies with Surwall. They actually started a company called Life's A Beach before No Fear (remember the bad boy club?) they had an investor that actually pushed them out of the deal so they started No Fear. At some point Marty Moates got involved and was also a partner.
Sully
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Sully 12/12/2012 7:30pm
12/12/2012 7:30pm
Wasn't the MX side of NO FEAR originally run by Surwall, Mark Simo and Marty Moates?
Steven_Perry 12/12/2012 7:50pm
12/12/2012 7:50pm
I remember Life's a beach being in So.Cal in the late '80's early '90's.I remember seeing RJ,MC and Healey wearing plaid pants @ Perris in '90 that were No Fear.1st time I seen the brand.I liked it then.
RandyS
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RandyS 12/12/2012 8:36pm
12/12/2012 8:36pm
Check out the ad in the new Transworld, excellent use of a picture of a 10 year old KTM they probably got from bigstockphoto.comLaughing
Steven_Perry 12/12/2012 9:11pm
12/12/2012 9:11pm
Where can you find any dirt bike mags anymore on news stands or stores?I am having a hard time finding them in my area.
Fearo
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Fearo 12/13/2012 12:54am
12/13/2012 12:54am
Their 2008 line is still my favourite gear of all time. Although it was heavy as balls compared to the gear nowadays.

TeamGreen
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TeamGreen 12/13/2012 1:50am
12/13/2012 1:50am
Wow.

Such Wizdom: gettin' into a major retail chain is lame? Be sure to tell that to Mulisha, Fox & the brands that have kept MX alive.
Huckster
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Huckster 12/13/2012 3:37am
12/13/2012 3:37am
TeamGreen wrote:
Wow. Such Wizdom: gettin' into a major retail chain is lame? Be sure to tell that to Mulisha, Fox & the brands that have kept MX...
Wow.

Such Wizdom: gettin' into a major retail chain is lame? Be sure to tell that to Mulisha, Fox & the brands that have kept MX alive.
Yes it is lame for those who have no clue and do not understand the world and how business works.....
TripleFive 12/13/2012 7:40am
12/13/2012 7:40am
TeamGreen wrote:
Wow. Such Wizdom: gettin' into a major retail chain is lame? Be sure to tell that to Mulisha, Fox & the brands that have kept MX...
Wow.

Such Wizdom: gettin' into a major retail chain is lame? Be sure to tell that to Mulisha, Fox & the brands that have kept MX alive.
Huckster wrote:
Yes it is lame for those who have no clue and do not understand the world and how business works.....
Seriously.

Some of the shit in this thread sounds like an occupy wall street protest.
Trickster744
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Trickster744 12/13/2012 9:41am
12/13/2012 9:41am
Triplefive,
I understand how business works. No Fear was huge as an underground line of cool clothes. Once the nerdy kids took mom to JC Penny and started to wear No Fear to class, the cool kids dropped it like it was hot. THEN, it became LAME!!!
And don't tell me about FOX. also lame, but that logo is cool for chicks.
TripleFive 12/13/2012 11:02am
12/13/2012 11:02am
Which sounds to me like you're faulting a business for trying to make a profit...
C.Worthy
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C.Worthy 12/13/2012 12:10pm
12/13/2012 12:10pm Edited Date/Time 12/13/2012 12:11pm
Trickster744 wrote:
Triplefive, I understand how business works. No Fear was huge as an underground line of cool clothes. Once the nerdy kids took mom to JC Penny...
Triplefive,
I understand how business works. No Fear was huge as an underground line of cool clothes. Once the nerdy kids took mom to JC Penny and started to wear No Fear to class, the cool kids dropped it like it was hot. THEN, it became LAME!!!
And don't tell me about FOX. also lame, but that logo is cool for chicks.
Have you ever tried applying for a job at one of these companies? I'm sure you'd get hired in an instant with your great business theories! Shoot, you could have saved No fear! Laughing

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