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When Oakley would find out that their sunglasses were getting back-doored into big box stores. Oakley would send in a buyer with a credit card, and buy every glass back, at full retail,just to get their image out of places like JC Penny, Costco etc. Maybe Oakley understood. Long term...not short term.

Triplefive, I understand how business works. No Fear was huge as an underground line of cool clothes. Once the nerdy kids took mom to JC Penny and started to wear No Fear to class, the cool kids dropped it like it was hot. THEN, it became LAME!!! And don't tell me about FOX. also lame, but that logo is cool...

No Fear jumped the shark about 7 years ago when they got their shit into JC Penny. it got lame after that move.

A very good interview. This sport often forgets the greats. Yogi was one of my favorite riders of all time. With me being a yankee, I never met another guy named Ezra. My wife said it is a southern name....is this true?? " Ezra! ...grab that there SHOTGUN, and the COON HOUNDS too!! "