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Edited Date/Time
1/27/2012 1:27pm
Lucas Oil AMA Pro Motocross Championship and NBC Sports Group Announce New Television Distribution Partnership
New Partnership Allows Full Broadcast Integration for Series Sponsors
MORGANTOWN, W. Va. (November 14, 2011) - MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today that NBC Sports and NBC Sports Network (renamed from VERSUS on Jan. 2) will be the new broadcast home for the 2012 Lucas Oil AMA Pro Motocross Championship. The broadcast partnership will feature three live hours on NBC Sports and 21 hours of race programming on the NBC Sports Network, with 11 hours live.
The 2012 season expects to continue the upward trend the series has experienced since MX Sports Pro Racing and Alli Sports became partners in 2009. Since that time, motocross has enjoyed unprecedented growth with fans, and has seen its television audience nearly quadruple in just three years. This new partnership comes on the heels of a highly successful 2011 season that reached the largest overall motocross audience through television, digital and on-site viewers in the sport's 40-year history. In 2011 the series saw a 36 percent increase year-over-year in domestic television viewership, along with a 50 percent increase in overall website traffic.
"NBC Sports and the NBC Sports Network are the perfect broadcast partners for the Lucas Oil AMA Pro Motocross Championship," said MX Sports Pro Racing President Davey Coombs. "We look forward to engaging motocross' strong and devoted fan-base via the various broadcast and digital platforms available through our relationship with Alli Sports. Our work together over the past three years has done a tremendous amount to grow the sport and we're excited to build on it with the expanded television partnership with the NBC Sports Group."
With the move to the NBC Sports Group, Alli Sports will have greater flexibility to offer complete packages to sponsors that include media assets, series sponsorship opportunities, as well as more live hours, better programming windows and the ability to cross-promote the series across various networks and platforms.
"The new television package not only provides new opportunities for our fans, but allows us to better support both our current and future business partners with more robust and flexible sponsorship packages," said Alli Sports President Wade Martin. "The Series has seen amazing growth on all levels and the new television package is another big step."
"The Lucas Oil AMA Pro Motocross Championships is a terrific programming property for the NBC Sports Group, particularly due to its popularity in young male demographics," said Rob Simmelkjaer, Senior Vice President at NBC Sports. "It will serve as an important part of our action sports strategy going forward."
New Partnership Allows Full Broadcast Integration for Series Sponsors
MORGANTOWN, W. Va. (November 14, 2011) - MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today that NBC Sports and NBC Sports Network (renamed from VERSUS on Jan. 2) will be the new broadcast home for the 2012 Lucas Oil AMA Pro Motocross Championship. The broadcast partnership will feature three live hours on NBC Sports and 21 hours of race programming on the NBC Sports Network, with 11 hours live.
The 2012 season expects to continue the upward trend the series has experienced since MX Sports Pro Racing and Alli Sports became partners in 2009. Since that time, motocross has enjoyed unprecedented growth with fans, and has seen its television audience nearly quadruple in just three years. This new partnership comes on the heels of a highly successful 2011 season that reached the largest overall motocross audience through television, digital and on-site viewers in the sport's 40-year history. In 2011 the series saw a 36 percent increase year-over-year in domestic television viewership, along with a 50 percent increase in overall website traffic.
"NBC Sports and the NBC Sports Network are the perfect broadcast partners for the Lucas Oil AMA Pro Motocross Championship," said MX Sports Pro Racing President Davey Coombs. "We look forward to engaging motocross' strong and devoted fan-base via the various broadcast and digital platforms available through our relationship with Alli Sports. Our work together over the past three years has done a tremendous amount to grow the sport and we're excited to build on it with the expanded television partnership with the NBC Sports Group."
With the move to the NBC Sports Group, Alli Sports will have greater flexibility to offer complete packages to sponsors that include media assets, series sponsorship opportunities, as well as more live hours, better programming windows and the ability to cross-promote the series across various networks and platforms.
"The new television package not only provides new opportunities for our fans, but allows us to better support both our current and future business partners with more robust and flexible sponsorship packages," said Alli Sports President Wade Martin. "The Series has seen amazing growth on all levels and the new television package is another big step."
"The Lucas Oil AMA Pro Motocross Championships is a terrific programming property for the NBC Sports Group, particularly due to its popularity in young male demographics," said Rob Simmelkjaer, Senior Vice President at NBC Sports. "It will serve as an important part of our action sports strategy going forward."
All this talk about the 2012 Nat's TV pkg and no mention of Red Bull?
I guess there's more to come...
I don't even know what channel Versus/NBC Sports is and I doubt I'm alone. Hopefully this works out.
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It was good to have the first motos in HD, the internet stream cannot handle high speed stuff like MX. I have the 30Mbit version of FIOS and whenever it came time to watch live streamed motos the quality was junk because allisports.com servers couldn't handle the load.
This sucks.
NBC Sports now owns Alli Sports, our commercial partners in the series, which is a very positive development for American Motocross.
It was great to have the first motos on FUEL, but I really think it's important to keep showing them all over the world to the rapidly growing online audience.
DC
MX Sports
Pit Row
Unless the edit a lot out.
Typically each moto gets an hour of TV time so that's not near enough TV time to televise all 48 motos between the two classes. Additionally, the full press release on Racer X adds this statement:
"The series' widely-popular online coverage will continue as well, allowing enthusiasts to log onto the official website of the Lucas Oil AMA Pro Motocross Championship to catch all the opening-moto action at www.allisports.com/motocross."
On the other hand, the Standard def Fuel stuff is also no good once you've drank the HD punch.
Action Sports beg for HD and suck with the compressed streaming codecs because of the rate of change from frame to frame.
And while I understand that this model doesn't work for everyone, it's ultimately be a step in the right direction.
2012 will be a busy year for NBC because of the Olympics, which will take up much of July. That's why the X Games even moved to the end of June instead of July.
DC
MX Sports
Careful what growth you wish for, sometimes things just need to stay tradition. It has become poser-cross since, "we are getting bigger" ruled the drive for "more"
Next day coverage on Speed and even this last years package is/was better than 8 month delay for Carlsbad wide world of sports coverage.
There can't be 2 separate packages for programming. One for the Americans another for the Euro fan base?
The fact they are getting more into MX means that they see MX as a source of such profit. Be happy they are doing this, Let them screw up before you complain about their involvement. Otherwise get rid of your TV and check your mailbox for the mag to show up in your mailbox everyday.
Bad decision, NBC sucks badly. In fact I erased all the DVR'd races I had that were shown on NBC once the re-airs were recorded on Fuel.
That would solve not enough programming devoted to MX. It would help with bandwidth issues so everyone isn't trying to watch at the same time. Wouldn't matter where you live as long as you have internet access you can watch all 4 motor uninterrupted. Just a idea it may not even be feasible.
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