Bajaj Motors looking to take over KTM?

Edited Date/Time 4/30/2019 8:15am
https://www.zigwheels.com/news-features/news/bajaj-looking-to-swap-stake-in-ktm-ag-with-shares-in-parent-company/33352/
Bajaj Looking To Swap Stake In KTM AG With Shares in Parent Company

Bajaj and KTM have had a mutually fruitful partnership which goes back to more than a decade now. And what started in 2007 has evolved into one of the biggest partnerships between an Indian and a foreign two-wheeler maker since Hero Honda.

Now, Bajaj looks on track to take its partnership with KTM to the next level as it’s looking to swap its over 48 per cent stake in KTM AG (the manufacturing company of KTM bikes) for a comparable stake in KTM Industries AG (the holding company which owns KTM, Husqvarna and WP).

While the move will have no immediate implications on the KTM and Bajaj brands in India, it will lay the foundations for the Indian manufacturer to have a much bigger say with a stake in the parent company. Bajaj and KTM have been co-developing smaller displacement motorcycles in India, and if the deal goes through we can expect Bajaj to have more involvement in product development and strategic decisions in KTM.

Both Bajaj and KTM have benefitted immensely from their partnership. The homegrown manufacturer has efficiently implemented KTM’s technology to offer a wide range of products under its brand, which includes the Bajaj Dominar 400, Bajaj Pulsar NS 200 and the RS 200. With the technical know how from KTM, Bajaj has been able to further amplify its manufacturing techniques with the help of norms set by the Austrian company while delivering competitive pricing.

On the other hand, the Austrian motorcycle manufacturer has gotten economies of scale by manufacturing in India. Bajaj’s Chakan-based plant makes 125cc, 200cc and 390cc Dukes for KTM, which are sold not only in the domestic market but also exported to Europe, US and Japan. Thanks to Bajaj’s know how of producing mass market motorcycles, KTM has also become a high volume player in Europe and has been the largest bike maker in the continent since 2012.

While the deal is yet to finalise, both Bajaj and Pierer Industries (which controls a majority stake in KTM Industries) have already started looking at feasible proposals for the transaction, which could see completion by second quarter of 2019. Here’s what manufacturer said in its official statement.

PRESS NOTE:

KTM Industries AG: Pierer Industries and Bajaj in discussions for Bajaj to participate at KTM Industries level

Pierer Industrie AG holds approximately 62% of the shares of KTM Industries AG (the "Company"). The listed company KTM Industries AG holds approximately 51.7% of the shares of KTM AG; Bajaj Auto International Holdings BV (referred to as Bajaj) holds approximately 48% of the shares of KTM AG.

KTM Industries AG was informed by Pierer Industrie AG and Bajaj that they have started discussions on assessing the possibility of transferring Bajai's 48% stake in KTM AG to KTM Industries AG, with the Pierer-Group continuing to retain the controlling majority over KTM Industries AG. Pierer Industrie AG and Bajaj will now evaluate the proposals in detail. The transaction decision is targeted to be made in the second quarter of 2019.

If Pierer Industrie AG and Bajaj decide to execute the transaction, KTM Industries AG will examine the legal and economic requirements and conditions of a capital increase by contribution in kind from the existing authorized capital of the Company. The authorized capital enables a capital increase of up to 50% of the existing share capital. If the transaction is executed, the Company's stake in KTM AG would increase from current 51.7% to approximately 99.7%.


About KTM Industries-Group

The KTM Industries Group is the biggest European motorcycle producer and focuses on sport motorcycles and electro mobility. With its worldwide renowned· brands KTM, Husqvarna Motorcycles and WP, the group is in its segments among the technological and market leaders. Within the group there is a high degree of technological network, which is, in this form, unique in Europe. Strategic partnerships at an operational level strengthen the competitiveness in our respective markets. All these factors are the basis for the high innovation level of the KTM Industries-Group and ensure a sustainable organic growth.
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viking24
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4/26/2019 3:51pm
At least it’s not Facebook leaning in to make more people connected. Cool I guess Stefan sees the motorcycle business getting difficult as the new generations have little interest in 2 wheels. Emerging markets could be the way to go.
MXMattii
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4/26/2019 5:01pm
Is always been the plan, that is why Pierer Industrie AG bought Husqvarna (it isn't a part of KTM like the article says). Buying Husqvarna with Pierer Industrie AG. he could replicate and copy all know-how from KTM on a legal basis and now he can build Husqvarna further on... And he can cash while selling his KTM Industries-Group shares.

I wouldn't be surprised if Pierer will buy WP and maybe also Husaberg (not a active brand anymore but it is a iconic name) out of the KTM Industries-Group. So he can keep controlling WP and can do what he wants with the name Husaberg. The Indian investors Bajaj are only interested in small cc bikes like the Duke 125 and the Duke 300, RC125 and they will probably wanna make more bikes like that, because such bikes are doing great on the Asian markets.

PS: If my info is correct Stefan Pierer term as CEO ends mid 2020, then he should be reinstated or replaced. So that could be why they start making work of the further acquisition.
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VRR7
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4/26/2019 6:40pm
Bajaj "saved" KTM. The $ Euro exchange rate was not favorable at all for the European manufacturer but they where desperate for the the USA market so they lost a lot of money marketing in the USA , the Polaris deal fell through. They where forced to sell shares to Bajaj as their cash was not looking good - Bajaj wants controlling shares but KTM want to retain 51% so they sold as much as they could and still retain control. Husqvarna deal as stated was always the plan to include that ... and Bajaj will buy as many shares as are available. Anyway truth be told since Bajaj have been involved KTM has made great strides ! Economic growth especially the EU and Euro currency problems averted and turned into a positive Euro Rupee v Euro $ is a much better gearbox for the economics of the manufacturer.

So Baja want actual controlling shares and KTM want to retain control ... Wonder how it will pan out is all about the financial clout of each entity ? Rupee to USD exchange is a very positive business model. Euro to USD not so much !
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JM485
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4/26/2019 7:42pm
viking24 wrote:
At least it’s not Facebook leaning in to make more people connected. B) I guess Stefan sees the motorcycle business getting difficult as the new generations...
At least it’s not Facebook leaning in to make more people connected. Cool I guess Stefan sees the motorcycle business getting difficult as the new generations have little interest in 2 wheels. Emerging markets could be the way to go.
We have plenty of interest in two wheels, we just can't afford to spend nearly as much on them though because we're too busy paying sky high taxes and rent that you guys voted in over the years.Smile
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The Shop

KDXGarage
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4/26/2019 8:26pm
Me reading the OP's post:

activeMX
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4/26/2019 8:53pm Edited Date/Time 4/27/2019 8:14am
viking24 wrote:
At least it’s not Facebook leaning in to make more people connected. B) I guess Stefan sees the motorcycle business getting difficult as the new generations...
At least it’s not Facebook leaning in to make more people connected. Cool I guess Stefan sees the motorcycle business getting difficult as the new generations have little interest in 2 wheels. Emerging markets could be the way to go.
India is not an emerging market. It is THE market for motorcycles and has been along with China for many years now.

Bajaj/KTM is filling a void left by the fall of Hero Honda.

I worked as a motorcycle product planner for the largest motorcycle mfg in the world for many years. We all new damn well there it wasn’t you guys in America buying our bikes that paid our salaries. It was mopeds in India and China.
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4/27/2019 1:08am
Economy of scale. Several million at 2X profit versus several 100k at 5X profit
APLMAN99
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4/29/2019 2:06pm
MXMattii wrote:
Is always been the plan, that is why Pierer Industrie AG bought Husqvarna (it isn't a part of KTM like the article says). Buying Husqvarna with...
Is always been the plan, that is why Pierer Industrie AG bought Husqvarna (it isn't a part of KTM like the article says). Buying Husqvarna with Pierer Industrie AG. he could replicate and copy all know-how from KTM on a legal basis and now he can build Husqvarna further on... And he can cash while selling his KTM Industries-Group shares.

I wouldn't be surprised if Pierer will buy WP and maybe also Husaberg (not a active brand anymore but it is a iconic name) out of the KTM Industries-Group. So he can keep controlling WP and can do what he wants with the name Husaberg. The Indian investors Bajaj are only interested in small cc bikes like the Duke 125 and the Duke 300, RC125 and they will probably wanna make more bikes like that, because such bikes are doing great on the Asian markets.

PS: If my info is correct Stefan Pierer term as CEO ends mid 2020, then he should be reinstated or replaced. So that could be why they start making work of the further acquisition.
Husqvarna Motorcycles has been owned by KTM AG since 2013......
MXMattii
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4/29/2019 2:52pm
MXMattii wrote:
Is always been the plan, that is why Pierer Industrie AG bought Husqvarna (it isn't a part of KTM like the article says). Buying Husqvarna with...
Is always been the plan, that is why Pierer Industrie AG bought Husqvarna (it isn't a part of KTM like the article says). Buying Husqvarna with Pierer Industrie AG. he could replicate and copy all know-how from KTM on a legal basis and now he can build Husqvarna further on... And he can cash while selling his KTM Industries-Group shares.

I wouldn't be surprised if Pierer will buy WP and maybe also Husaberg (not a active brand anymore but it is a iconic name) out of the KTM Industries-Group. So he can keep controlling WP and can do what he wants with the name Husaberg. The Indian investors Bajaj are only interested in small cc bikes like the Duke 125 and the Duke 300, RC125 and they will probably wanna make more bikes like that, because such bikes are doing great on the Asian markets.

PS: If my info is correct Stefan Pierer term as CEO ends mid 2020, then he should be reinstated or replaced. So that could be why they start making work of the further acquisition.
APLMAN99 wrote:
Husqvarna Motorcycles has been owned by KTM AG since 2013......
I think, thought its owned by Pierer Industrie AG. Have you a official or trustworthy url with the share holders?
Tonynz
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4/29/2019 3:13pm

MX915
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4/29/2019 3:14pm
Pierer industries owns KTM Industries which owns KTM, Husqvarna and WP.
APLMAN99
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4/29/2019 7:29pm
Tonynz wrote:
[img]https://p.vitalmx.com/photos/forums/2019/04/29/342867/s1200_B347D952_9C85_4B3A_A749_8204C09DB3D0.jpg[/img]

I believe that that is an older org chart, as Cross Industries converted to KTM AG stock several years ago.

Here is an org chart from their 2014 financial report, which also says that Peirer sold the Husqvarna rights to KTM for €10M.


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