#38 Marketing

...remember that this entire sport is just entertainment.  Some riders and teams take themselves too seriously - we are not curing cancer or saving humanity here , it's just dirt bike racing.

Like them or hate them, mad respect to their marketing skills.

I'd bet 90% of fans...and even of other riders agree, no matter how they feel about Haiden. He was targeted by the AMA.

I would say because for all intents and purposes, FMX was a gimmicky fad, unlike racing. Which is why FMX has come and gone, for the most part. And the Mulisha did make it more interesting and maybe prolonged it. If anything, it at least maximized it, while it was hot. And not saying anything negative, Brian did a good job there. I wasn't really one to follow the look and culture that they had, but I was a fan.

And I understand why they do what they do with Haiden too. But it just doesn't feel genuine. It feels like Haiden is propped up there to do this stuff. As someone said earlier, he can't even look people in the eye when he talks, or does that awkward nervous laugh thing etc. So yeah, people notice that and sometimes ppl are going to call it for what it is. But it's their choice to do what they do. If they want to make merch for every little trivial occurrence, then more power to them. But it's not everyone's cup of tea. Also, I personally feel like some what they do is for personal gain, under the guise of "growing the sport." This being an example. Which again, nothing wrong with that. They know their audience, but it's also ok to call it what it is. And Haiden is without a doubt talented and interesting enough to still be a top draw, without the theatrics. But they choose to do it, and it is what it is. No hate, as I support them, but I just don't have to agree with every thing they do or say.

PT Barnum was right.

$38 for a t shirt?

HRC, the Lawrence’s, and Lars should take note on how to handle this and not act like perpetual victims