Colt Nichols and Beta Racing Part Ways

rileymx wrote:

it surprises me that, in a motocross forum, local mx fans dont have information about a new brand racing their series and dont understand the struggle...

it surprises me that, in a motocross forum, local mx fans dont have information about a new brand racing their series and dont understand the struggle it is for a small family business to fight those giants, in the most competitive sx series in the world.....getting top 10s in the first year is a great feature for such a team and a 2nd level rider....i know Colt was 250 champ, but in 450s he never got to perform at the expected level, was it the hrc honda 450 fault that he couldnt put one expected result last year....it surprises me that here it is easyer to bash a new brand over an underperforming rider, maybe this mentality is another reason for not having an usa brand on one of the biggest moto market in the world.....

INeedaNewUsername wrote:

You'd think that drag racing money would be beneficial to actual supercross/mx

avidchimp wrote:

I'm far from a marketing guru, but it seems there is a lot of potential crossover business with Drag Racing fans who also ride motorcycles.

INeedaNewUsername wrote:

I don't see that for a minute. You'd think it'd be more important to market within the audience that may be more apt to buy and...

I don't see that for a minute. You'd think it'd be more important to market within the audience that may be more apt to buy and possibly be aware of the brand or receptive of them

avidchimp wrote:

I'm far from a marketing guru, but it seems there is a lot of potential crossover business with Drag Racing fans who also ride motorcycles.

INeedaNewUsername wrote:

I don't see that for a minute. You'd think it'd be more important to market within the audience that may be more apt to buy and...

I don't see that for a minute. You'd think it'd be more important to market within the audience that may be more apt to buy and possibly be aware of the brand or receptive of them

rmgsxr wrote:

From what I heard Beta decided to take some marketing money from dirt bike magazine ads and put it into something different. They chose Doug Gordon...

From what I heard Beta decided to take some marketing money from dirt bike magazine ads and put it into something different. They chose Doug Gordon and his race team. Do some research on that team. They run their operation just like Beta. It's a small family affair racing big budget teams on a very small budget. The team is from the same area as Beta. Beta has got a lot of TV time with these guys and they have a badass rolling bill board going down the road. If you happen to be at an NHRA event do yourself a favor and go meet the team. The whole family is great and they may not be dirt bike people but they do a great job of representing Beta. And the coolest thing, Doug has retired from driving and one of his daughters had taken the seat. She is winning already. 

 

lukerichards wrote:

People saying adding a third bike, it would be a 4th bike. Kenny chiz mcelrath colt. The latest Suzuki rising vlog said chiz has an option...

People saying adding a third bike, it would be a 4th bike. Kenny chiz mcelrath colt. The latest Suzuki rising vlog said chiz has an option to race or do R & D for 25. If anything I think he’d take chizs spot on the gate 

GrapeApe wrote:

Kenny doesn't ride for Twisted Tea Suzuki

INeedaNewUsername wrote:

I don't see that for a minute. You'd think it'd be more important to market within the audience that may be more apt to buy and...

I don't see that for a minute. You'd think it'd be more important to market within the audience that may be more apt to buy and possibly be aware of the brand or receptive of them

rmgsxr wrote:

From what I heard Beta decided to take some marketing money from dirt bike magazine ads and put it into something different. They chose Doug Gordon...

From what I heard Beta decided to take some marketing money from dirt bike magazine ads and put it into something different. They chose Doug Gordon and his race team. Do some research on that team. They run their operation just like Beta. It's a small family affair racing big budget teams on a very small budget. The team is from the same area as Beta. Beta has got a lot of TV time with these guys and they have a badass rolling bill board going down the road. If you happen to be at an NHRA event do yourself a favor and go meet the team. The whole family is great and they may not be dirt bike people but they do a great job of representing Beta. And the coolest thing, Doug has retired from driving and one of his daughters had taken the seat. She is winning already. 

 

INeedaNewUsername wrote:

No research needed, although it is a feel good story and all, it certainly doesn't help actual mx/sx. 

rmgsxr wrote:

From what I heard Beta decided to take some marketing money from dirt bike magazine ads and put it into something different. They chose Doug Gordon...

From what I heard Beta decided to take some marketing money from dirt bike magazine ads and put it into something different. They chose Doug Gordon and his race team. Do some research on that team. They run their operation just like Beta. It's a small family affair racing big budget teams on a very small budget. The team is from the same area as Beta. Beta has got a lot of TV time with these guys and they have a badass rolling bill board going down the road. If you happen to be at an NHRA event do yourself a favor and go meet the team. The whole family is great and they may not be dirt bike people but they do a great job of representing Beta. And the coolest thing, Doug has retired from driving and one of his daughters had taken the seat. She is winning already. 

 

INeedaNewUsername wrote:

No research needed, although it is a feel good story and all, it certainly doesn't help actual mx/sx. 

rmgsxr wrote:

Beta doesn't sell enough MX bikes to justify having a SX team. They have to sell Xtrainers, 300RR's and 500RRS's to have the budget to go...

Beta doesn't sell enough MX bikes to justify having a SX team. They have to sell Xtrainers, 300RR's and 500RRS's to have the budget to go racing. They sell trail bikes to average Joe and that is who they are trying to advertise to. 

lukerichards wrote:

People saying adding a third bike, it would be a 4th bike. Kenny chiz mcelrath colt. The latest Suzuki rising vlog said chiz has an option...

People saying adding a third bike, it would be a 4th bike. Kenny chiz mcelrath colt. The latest Suzuki rising vlog said chiz has an option to race or do R & D for 25. If anything I think he’d take chizs spot on the gate 

GrapeApe wrote:

Kenny doesn't ride for Twisted Tea Suzuki

lukerichards wrote:

I didn’t say twisted tea, it’s hep. Kenny just has a conflicting sponsor. Same team 

LungButter wrote:

I think it's gonna be a long road for Beta. They hardly have a strong presence in off road, which is supposed to be their bread...

I think it's gonna be a long road for Beta.

They hardly have a strong presence in off road, which is supposed to be their bread and butter, except for their Factory guys and the hardcore trail riders who love carburetors.

64smoker wrote:

Bikes are popular in Europe in the enduro scene , can’t speak for the USA side , I don’t know what he was expecting to be...

Bikes are popular in Europe in the enduro scene , can’t speak for the USA side , I don’t know what he was expecting to be honest it’s a new bike these things take time