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add JS31 in there. Battle of the vets
I’d say thrasher has a solid chance at a title as well. I mean he has the same amount of wins as the rest of the field COMBINED. If we talk about his “inconsistency” then you gotta say RJ & Kitchen also have similar inconsistencies. He’s still young enough that he could still pull it together this year…or not! & end up in a forkner type of situation 🤷♂️🤷♂️ where RJ has been inconsistent for 10 years. People are saying he was more consistent last year. Well yeah it was a fairly weak field & he still weeded bad at A2, tucked the front while leading somewhere else. Then outdoors was pretty inconsistent.
I don’t think Max will have issues qualifying for mains this year.
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Margins are one thing.....but if they are spending 500K for example and their margins are crazy high, say 75% which is unheard of by the way so likely high.
Armega goggle retails for $120 which puts distributor cost (not dealer) at about $70. If their margin was actually 75% they would make $52 per google sold to distributors.
All that said, if they were paying $500K in salary and bonuses, they would need to sell 9600 pairs of Armegas just to cover that cost with zero profitability. I highly doubt their riders create that level of volume and it would need to be double that or almost 20,000 pairs to make the investment worth it.
How I would love to see all the financial details of this sport. Sometimes I wish I was God.
They sell other things.
I am aware. I was simply trying to illustrate how much profit they would need to make to pay for that. It's obscene to think the payoff is there.
I would guess they sell much more than 9600 a year. I buy 4-5 a year.
Dude. The 9600 would only pay for the sponsored riders at a break even point. They have to pay for development, salaries, marketing and every other cost that goes to running a company. My point is the massive salaries the riders require is no way a solid investment and why they are pulling back.
Not much opinion for me here (it is somewhat late for me on a friday night after a busy week) but the thing in marketing is they need top riders to move the products (and convince the dealerships to be with them too). MX is one little part, but count enduro in, as well as gncc, kids on scooters (in europe at least), vintage guys, week end guys in the forests, etc, so they are moving products, much more than 9600 units - just think $100 sunglasses for instance
. The brands need something to promote the product and all the little products around ; the brand management is really a key part in the purchase decision, and I would guess that in these type of products, more or less luxuary goods as mx could be considered as some "extra" spending, the marketing cost ranges from 20 to 40% of the turnover of the company, if not more. In other words the riders they support are their best salesmen 
Exactly like top models on tv for perfumes and nice bags 
Most people buy a brand above the product itself, including myself, as a status, style, some personal liking with a certain brand, some guarantee in term of quality, all in a price range too, so that is a bit of a package 
Pit Row
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