What is the value of advertising in SX/MX?

Zaugg wrote:

I'm not a fan of the RV2, RD5, etc phenomenon. Right there with you @usp4u Outside sponsors flood stick and ball sports because they have more...

I'm not a fan of the RV2, RD5, etc phenomenon. Right there with you @usp4u

Outside sponsors flood stick and ball sports because they have more eyeballs. If you look closer, you'll see the logos, they're just more subdued.

Advertising, while hated, is needed for brands to survive...exposure...exposure...exposure. MX isn't big enough to write its own rules so we're still in the age of slap-a-sticker where you like and call it good. It looks pathetic if you ask me. We're somewhere between Nascar and some hill-jack whose entire back window is covered in stickers.

We don't come off as professional so why would major non-endemic brands take us seriously? Because the sport is part of an influential subset of sports called action sports. Some brands have gambled...others have been burned...while others are watching to see what happens.

In the end, Feld is going to do what's best for Feld. MX Sports is gonna do what's best for MX Sports. No disrespect. They're trying to make the sport better AND make money because making the sport better makes them money.

Maybe it's too tough to do both.

Holigan wrote:

Based on my own personal sales, the value is $1,200,000 to $2,000,000 for a primary sponsor of a team. Associate sponsors are $20,000 to $100,000. Every...

Based on my own personal sales, the value is $1,200,000 to $2,000,000 for a primary sponsor of a team. Associate sponsors are $20,000 to $100,000.

Every sponsor wants more signage on the bikes and the riders. But people at Samsung, Sprint, Radio Shack, Nestle Powerbar, GMC, Boo Koo, MasterCraft, etc. were smart enough to know not to change the look of the bike as it would be a negative with the fans.

Joyce Julius numbers are just a CYA (cover your ass) for young people at agencies. I have never seen a decision maker place any value whatsoever on a JJ report in SX/MX or NASCAR, as those numbers are meaningless. Anyone that is trying to sell SX/MX based on a JJ report and television ratings will never close a deal.

SX/MX sponsors buy in to being a part of the show with Men 18 to 34. That is the hardest demo to reach effectively with advertising, and SX/MX hits that demo. The sale is making sponsors understand that they will be a part of the big show (over 1,000,000 attendees annually) in this demo, and that these fans will carry their brand on their own bikes, gear, clothes, trucks, etc. I hate to say it as there is already too much ego here, but people that participate in motocross are considered “influencers” inside this Male 18-34 demo. If you can get the fans to buy in to your sponsorship, their friends and relatives will be affected. Both Red Bull and Monster has done an excellent job at starting here and spreading everywhere.