Posts
709
Joined
12/29/2014
Location
Boise, ID, USA
Edited Date/Time
5/16/2016 6:27pm
Just back from my annual trek to The Kellogg School of Management at Northwestern University.
It's a great place, sharp Professors and smart, savvy business people from all over the world.
We did several case study reviews in class this week. One was interesting. It focused in how NASCAR recognised its problems and fixed them.
http://insight.kellogg.northwestern.edu/article/nascar-overhauls-the-fa…
This is a bit apples and oranges in comparison to SX or MX, but are there things to learn here? To make the sport better?
Note: I have no vested interest in MX or SX and have no axe to grind with any sanctioning body or promoter body.
It's a great place, sharp Professors and smart, savvy business people from all over the world.
We did several case study reviews in class this week. One was interesting. It focused in how NASCAR recognised its problems and fixed them.
http://insight.kellogg.northwestern.edu/article/nascar-overhauls-the-fa…
This is a bit apples and oranges in comparison to SX or MX, but are there things to learn here? To make the sport better?
Note: I have no vested interest in MX or SX and have no axe to grind with any sanctioning body or promoter body.
It seems that the connectivity of the fan base was determined to be of the utmost importance.
It would seem to apply largely to the MX more than the SX from that aspect.
The Shop
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dkg-I disagree on your fan assessment. A lot of casual SX fans are definitley there for the social experience not the racing while MX fans are hard core.
My neighbor goes to the WOO Sprintcar races and is disappointed if there's no flips...
The fight in the stands at the supercross race got more views then most threads here...
Derek and The Rock, we had did have the temporary cell tower Rock suggested for a couple of years but then the county got into a battle with the tower-provided because they wanted permanent towers up for the community, It ended up getting nasty and prolonged and the county would not give a permit to the temporary one last year. This all happened just before last summer's event and all paid the price of having little or no cell service for the whole thing.
After the race we even called on Loretta herself to help persuade the county to either resolve the issue with the cellular company or give us the right to bring in the temporary towers again. I know better than anyone how difficult it is to run a business when you have no phone or internet service. We are doing all we can but sometimes city hall has other ideas.
We just finalized another five-year extension for the event so I imagine we will have more leverage in a standoff like this moving forward.
DC
Fan interaction with riders and lack of cool merchandise at the events is pretty bad in moto.
FYI, here's a link with an article that has a bit more detail on what NASCAR did.
http://www.nascar.com/en_us/news-media/articles/2013/09/14/nascar-brian…
Thanks,
Rex Backman
(Snoqualmie)
DC
The good folks in Bristol, TN might disagree with that assessment.
NASCAR ratings and attendance are in a huge decline. Maybe some good ideas, but it is not fixed. Check out this year's ratings.
Also the NASCAR project was 2012 - 2013.
So, 2016 ratings decline indicate some new issues for them to be sure.
But to close, are there things to learn here?
that in order to gain more audience, we gotta bring in all this crap so they
can share it . . . INSTEAD BREATHING THE FUMES, FEELING THE POWER AND
ENJOYING THE BEST FUGGING RACING THAT IS HAPPENING
RIGHT IN FRONT OF THEIR PIMPLY FACES!!!!!!! *shakes fist*
Pit Row
The nascar holeshot
The old guys race last year.
For the MX community Its more about the traveling, from one coast to the other then back is just stupid. This eats up so a large part of budgets. Sure i know need to schedule with the tracks bla bla bla. We are in southwick then millville washougal then back to unadilla come in really.
With tight budgets less riders show up and its same 4 guys out front shits boring. Forget 250 outdoors, that budget is just damm right stupid.
Better off running 125s cheaper to rebuild everyweek than a 4 stroke.
Do drivers and or teams pay to sign up in NASAR ?
The week of the race, have each team 18-wheeler visit a different high school or college in the metro area and setup the awning and race vehicle outside. Let the science teachers bring their classes by throughout the day and discuss physics, aerodynamics, thermal transfer, etc. with a team member. Every kid would get a kick out of seeing a race car or bike and the rig up close and personal.
Since NASCAR and IndyCar have qualifying days, give every student two free tickets for that day so that they can go with a parent or friend. The tracks will sell a lot of extra food and drinks that day, and a number of the kids and their parents will get hooked and be back buying tickets on race day, or at least watching on television. In the summer months, have the trucks visit colleges with summer classes and Boy Scout troops near the tracks. Smart teams will add the school visits to their sponsors' marketing packages, "we will visit 30 schools during the year and make impressions on 30,000 students." For a sport to grow ratings and attendance, you have to grow the fan base.
all the teams were for it as it gave exposure, and it seemed to help attendance figures and gate take,
You need to go watch frozen and:
I think we need to look long and hard at the TV show "Street Outlaws". It has reached over 2.4 million viewers which is a pretty amazing number for some dudes racing pro mods on the "street". It's mainly a story about these guys and less about the "racing".
I personally think people like most of these sports because they want to cheer and boo different personalities. That is what made NASCAR thrive, because people either loved or hated the 3. Or the Busch brothers. Or they think Jeff Gordon is gay. I have literally watched two anti-24 fans come and drink a 12 pack while flipping Gordon off for 500 miles.
Things are a bit bland in SX/MX (Lurch's screaming notwithstanding). If there are just a bunch of bikes racing around, it's hard for non-fan/fans to care. If Weston is beating on someone, it's interesting and people either love or hate Weston. Or they simply hate Friese.
We need to find a way to better tell the stories of riders. Matthes' latest podcast with Alex Ray and Clade Clason was great and gave me some personality to attach to those two numbers. The hard part is that all of us hate when they do these personality pieces on Marvin or Dungey but painting that pictures creates human interest in the racing.
Even CART used to have Paul Tracy generally being a menace and saying "I am the boss, applesauce" regarding collisions with other drivers and that made it more fun. Today's driver is generally boring - even Juan Montoya isn't stirring shit up anymore.
Post a reply to: A Business Post. NASCAR Case Study. How They Fixed Their Decline. SX or MX Learnings?