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Edited Date/Time
6/18/2015 9:02am
KTM Reports Earnings Results for the Fiscal Year 2015
May 22 15
KTM reported earnings results for the fiscal year 2015. The company's motorcycle sales grew 28% to 0.158 million units during 2014 with turnover growing at 21% to EUR 864.6 million and PAT at EUR 57.2 million, growth of 57%.
http://www.bloomberg.com/research/stocks/snapshot/snapshot_article.asp?…
NET INCOME 2011 - $20.7M 2012 - $25.3M 2013 - $36.4M 2014 - $57.0M
Assuming static overall market growth YoY, the question is, did the competition (Jap Big 4) care about the loss of 148M euro in market share? As that slice of the pie is largely particular to competition bikes, it would seem to be an even larger achievement for KTM as they have focused on this niche with admirable results.
I think with the integration of Husqvarna & dropping of Husaberg, it's pretty impressive, though I'd suspect analysts would be wondering when/if there is a reduction of COGS as volume goes up, revenue went up 64% but COGS only dropped 2%.
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Would like to see what the total sales of each model KTM are for the year. The pumpkin patch is growing.
Still waiting for the post in this tread of "Honda made more profit than that from generator sales."
Not everyone likes a winner.
More specifically, I'd like to see how much of their gross revenue is attributed to mini-models. While they don't have the market completely cornered, KTM has had more 50's and 60's on the track than any other brand for many years. I think this would not only be a good indicator for how much of the brand's success relies on this portion of the market, but more generally speaking, the health of the sport (i.e. if this portion is growing, so likely is the sport - the same goes for shrinkage).
2 brands represent the ability to amortize R&D and MFG...expanded dealer network...parts network (aka "cross-link")...etc. ...
Then there's the built in brand value to Husky & it's History...indeed...it's Nostalgia.
Meanwhile, things are happening w/ their India-Built bikes and segment expansion in categories that aren't really worth talking about in h'yar.
Bottom line: their margins have a capability that Asian brands will be envying for years...and the KTM & Husky dealers will be enjoying.
In the first half year of 2014 KTM sold 59,595 fullsize motorcycles3 (+11,382 compared to prior year) out of which 21,333 motorcycles (+872 compared to previous year)
were sold in the offroad division and 38,262 motorcycles (+10,510 compared to previous year) in the street division. Sales units in the sportminicycle segment increased to 4,500 motorcycles (+659 compared to prior year). In the first half year of 2014 KTM sold 33 X-Bows (+13 compared to prior year).
So roughly 30% dirt, 60% road & the rest mini/x-bow.
In the offroad division, revenue rose to EUR 113.5 million (+3.6% compared to prior year). Revenue of sportmini- cycles could be increased to EUR 12.9 million compared to previous year (+14.8% compared to prior year).
In the street division, revenue increased to EUR 205.8 mil- lion (+19.4% compared to prior year). The increase in revenue is primarily due to the successful market launch
of the 390 Duke and 1290 Super Duke.
In the related products division, revenue could be increased by 20.0%, to EUR 76.3 million.
It's 2014, but the real growth is not dirt(3.6%), but road/extras(~19%). The breakdown of the 25% jump Q1 2014 vs Q1 2015 will be interesting.
Dig around over at Cycle News...they have a 2 part write up that led me to the info.
Pit Row
BMW Motorrad achieves record sales in 2014. Sales increase by 7.2% to over 120,000 vehicles
Munich. After achieving record sales during the first quarter of 2015, BMW Motorrad remains firmly on course for success.
The Motorcycles segment continues to perform well. Segment revenues for the three-month period grew by 20.1% to € 567 million (2014: € 472 million) on the back of good sales volumes and a high-value model mix. EBIT rose by 79.7% to € 115 million (2014: € 64 million), while profit before tax advanced by 81.0% to € 114 million (2014: € 63 million). Sales volume climbed by 9.2% to 31,370 units (2014: 28,719 units). The figures reported for earnings and sales volume represented new first-quarter highs. The upward trend in business has been further boosted by the new BMW R 1200 R, R 1200 RS, S 1000 RR, S 1000 XR and F 800 R models, which have been in the showrooms since March.
BMW Profit (114M Euro ) $129M and ( 567 Euro ) $ $644M
Seems that the segment is increasing and not just KTM - So its climate nothing else
If you wanna look at some staggering market share data, take a look at Polaris. They have absolutely devastated the competition in ORV sales over the last couple years...
line up...
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