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James is a Champ and a positive character on the sport. The problem comes when someone acts irrational and makes a stupid move and says a 2 line statement after letting his publicist apologize for him. If the AMA is a true sporting organization they need to take a more proactive role in this situation too. The popularity of the sport is growing and if they don't take some kind of action, respect for the AMA, dirt bike kids, off-road riders will diminish as it did when the world was over run by the rebellious (non law abiding) freestyle movement...