Who owns JT Racing now? They've gone completely sh*t for brains with their new website and gear.

The guys that I saw modeling on the site looked like the older guys that would have worn the stuff back when it was new. I would think they would be the market for the MX gear and jackets.  I didn't really look at anything else on the site though. 

The company that owns JT now has  some media stuff it manages and some soccer and boxing clothing brands they work with.  I grabbed a few screenshots from the parent company website.  

As a kid I never would have expected Bob Vila , Popular Science and JT racing would all be part of one company. 

This is the target audience. JT is very big in the wheelie bike culture.  As above if you run across one, ride out they are called, you’ll see all kinds of people wearing MX gear, mostly JT, and just cruising watching the guys that actually ride wheelies and do tricks. Happens regularly here in Southern California.

LA Critical Mass. Those big wheel bikes and “one wheel” culture is so annoying. 

That’s a proper Yamaha look!