Pure: Dean Wilson (Shift MX)

kzizok
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kzizok 11/9/2017 2:27pm
11/9/2017 2:27pm
joshua.cowin wrote:
The video was shot a couple of miles from where i live (tommy searles track) and he was riding it before the mxon so that has...
The video was shot a couple of miles from where i live (tommy searles track) and he was riding it before the mxon so that has been kept quite for a while
So, was I close with North Yorkshire?
waitingtoroostagain 11/9/2017 2:47pm
11/9/2017 2:47pm Edited Date/Time 11/9/2017 2:48pm
Man, all this gear is getting so tight these days.

However, I sure am glad to see Deano getting the attention he deserves!
Sully
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Sully 11/9/2017 3:43pm
11/9/2017 3:43pm
Falcon wrote:
Fox has [i]always[/i] owned Shift. B) They (Fox) created the brand to be their "hardcore" brand back when freestyle was gaining popularity. Having two brands allowed...
Fox has always owned Shift. Cool
They (Fox) created the brand to be their "hardcore" brand back when freestyle was gaining popularity. Having two brands allowed them to venture out into more radical designs without diluting the Fox head brand or alienating straight-laced customers.
Shit, I should have known that!
fullfloater 11/10/2017 12:36am
11/10/2017 12:36am
Lunch_Box wrote:
Just like why he is wearing Fox Instinct boots and not the new shift ones. The Shift boots and helmet are more designed to be entry...
Just like why he is wearing Fox Instinct boots and not the new shift ones. The Shift boots and helmet are more designed to be entry level products like the Fox V2 and 180 boots.
Yeah I get that but are the Shift boots and helmet so bad that the riders say 'fuck that, I'll wear the pants but not that shit helmet.' I just don't get the marketing.

BTW Dr Dak has too much money.

The Shop

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flatout111
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flatout111 11/10/2017 1:31am
11/10/2017 1:31am
Super clean. Absolutely love it. I think Shift is my favorite gear, along with Seven. Going to be switching gear companies soon and Shift is at the forefront.

Great video package as well.
Florian_Braatz 11/10/2017 1:40am
11/10/2017 1:40am Edited Date/Time 11/10/2017 1:41am
fullfloater wrote:
Yeah I get that but are the Shift boots and helmet so bad that the riders say 'fuck that, I'll wear the pants but not that...
Yeah I get that but are the Shift boots and helmet so bad that the riders say 'fuck that, I'll wear the pants but not that shit helmet.' I just don't get the marketing.

BTW Dr Dak has too much money.
The SHIFT brand only sells entry-level boots and helmets. Pro Riders usually market the top-level gear. That is why you won`t see them wear it.
Furthermore, sales numbers for Shift are most likely not big enough for FOX to divert resources into developing different top-level protection apart from the Instinct and V3 as Protective devices usually require a lot more R&D expenditures, etc. Thus, they can better use economies of scale. Looking at the entry-level boots from Shift and Fox they are also almost identical
fullfloater 11/10/2017 1:51am
11/10/2017 1:51am
Last time I promise. Why not just put the shift logo on one top line of Fox helmet/boots so the rider can market the brand entirely instead of mixing and matching. Why make it look like shift is the budget brand. Just don't get it.
kkawboy14
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kkawboy14 11/10/2017 5:37am
11/10/2017 5:37am
You guys are totally missing the marketing genius behind 1 rider advertising Fox AND Shift at the same time.
Cygrace74
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Cygrace74 11/10/2017 6:16am
11/10/2017 6:16am
I will say this year carrying 4 gear sets of Fox and 4 gearsets of Shift at all times at my work. Shift has outsold Fox all year, only thing fox sells more of is the Dirtpaw gloves.
steed 2.0
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steed 2.0 11/10/2017 12:23pm
11/10/2017 12:23pm





I Really dig this...

Pit Row

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