Dale Jr. Retirement could help MOTO

wasummer46
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wasummer46
Just speculation, but I would assume Dale Jr's departure from NASCAR would help the motocross industry.
Let's be honest their ratings aren't getting any better and him leaving will not help.

Moto continues to show impressive number regarding the 18-45 age group. as well as TV and ticket sales.
I know upper level marketing for some of these companies has to be looking at this and considering putting their logo on the side of a shroud or semi.

You would assume companies like Bass Pro Shop, Gander Mountain, Dicks, and Camping World could find value for their investment into motocross.

Just a thought
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Starcrossed
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Starcrossed 4/26/2017 7:51am
4/26/2017 7:51am
If you look at the exposure that companies get in MX, it probably is very low compared to NASCAR. The only TV time is the actual races, and very few sponsors are mentioned at all. Combine that with the limited advertising space available on a dirt bike, and there really isn't much to attract non-moto related sponsors. I'm sure the loyalty runs high for the companies that do advertise in MX, but all in all I don't think the R.O.I. is sufficient to attract much new blood. I think the sport will benefit from the number of race addicts who are looking for a fix, and NASCAR just isn't doing for them anymore.
Rct851
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Rct851 4/26/2017 8:06am
4/26/2017 8:06am Edited Date/Time 4/26/2017 8:13am
A champion with some flair to him would help. Something like wearing a sharp suit and flaunting some success a little....

I really think we need a few more camera angles that highlight how intimidating some of the sections are. Nascar races have a camera EVERYWHERE. We need top riders wearing HD helmet cameras that can be shown live.

When I'm watching races with friends that don't ride they get bored of it pretty easily. They have no perspective of how insane it is to even roll these tracks let alone race them.

Also look at dale jr.'s retirement announcement compared to how James Stewart is handling his. Everything is so minor league in MX
wasummer46
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wasummer46 4/26/2017 8:14am
4/26/2017 8:14am
Not just the image of the logo on the shroud because that doesn't offer much logo space.
More or less the "Camping World Kawasaki team rider just won the LCQ" kind of TV mention.

And regarding the cameras closer to the track, I have always wanted those cameras eye level with the riders.
Like eye level coming through the whoops to watch Tomac pass Dungey this weekend would have been awesome.
Mini Elsinore
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Mini Elsinore 4/26/2017 8:59am
4/26/2017 8:59am
NASCAR's business model is under duress.
Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't have a problem..." Okay, but Bryan ain't his daddy and Sears isn't a leading retailer any more. Bigger isn't always better.

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cameron96
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cameron96 4/26/2017 8:59am
4/26/2017 8:59am
If supercross keeps up the tactic of strategic time slots, And NASCAR continues its decline I think SX could experience a slow rise to power.

With 5-10% or more growth annually sponsors will come

With racing like last Saturday night, anything is possible
wasummer46
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wasummer46 4/26/2017 9:05am
4/26/2017 9:05am
Mini Elsinore wrote:
NASCAR's business model is under duress. Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't...
NASCAR's business model is under duress.
Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't have a problem..." Okay, but Bryan ain't his daddy and Sears isn't a leading retailer any more. Bigger isn't always better.
Not trying to mimic one thing Nascar has attempted.

Just looking for their sponsors to fund a team or group of riders to offer more support to riders.

StretchASU
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StretchASU 4/26/2017 9:08am
4/26/2017 9:08am Edited Date/Time 4/26/2017 9:09am
Junior retiring from NASCAR won't hurt it one bit. They aren't concerned with the quality of racing or who is doing it, only the "spectacle" of the race and any gimmick they can muster up to make it more interesting (see new "segment" rules). Its not about the racing, its about the social media space and digital engagement.

Just like his father, vendors will still sell his stuff and people will still buy it. There won't be a day that you wont see a Dale Sr or Dale Jr shirt, hat, flag or whatever in the vendor trailers at a race.
Mini Elsinore
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Mini Elsinore 4/26/2017 9:12am
4/26/2017 9:12am Edited Date/Time 4/26/2017 9:12am
Mini Elsinore wrote:
NASCAR's business model is under duress. Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't...
NASCAR's business model is under duress.
Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't have a problem..." Okay, but Bryan ain't his daddy and Sears isn't a leading retailer any more. Bigger isn't always better.
wasummer46 wrote:
Not trying to mimic one thing Nascar has attempted. Just looking for their sponsors to fund a team or group of riders to offer more support...
Not trying to mimic one thing Nascar has attempted.

Just looking for their sponsors to fund a team or group of riders to offer more support to riders.

Comment wasn't directed at you, per se. This isn't the first thread on Vital re: NASCAR. I do understand your point re: sponsorship. SX is a hard sell, MX even more so----too many other venues that appeal to the masses who live on their couch.
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Francis377 4/26/2017 9:29am
4/26/2017 9:29am Edited Date/Time 4/26/2017 9:30am
I'm just curious, is viewership really growing for supercross? I really don't know, anybody have a link where we can see the real numbers? How much would supercross viewership have to grow in order to be on par with NASCAR?
DAG
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DAG 4/26/2017 9:50am
4/26/2017 9:50am
The Cup Series on average gets 3-5 million viewers every weekend..SX is flirting with a million and would be more on par with a truck race or lower viewed Xfinity race. Considering Cup gets that amount for 37ish weekends it still has a pull for the advertising dollars. I havent heard what the Outdoors is getting but suspect its in the 500K range due to the timeslot...I dont get it either..$500K a year may get you a 2"x4" sticker on the B pillar of a upper mid pack Cup car...whereas you could be primary for a year in moto...
Starcrossed
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Starcrossed 4/26/2017 10:00am
4/26/2017 10:00am
Francis377 wrote:
I'm just curious, is viewership really growing for supercross? I really don't know, anybody have a link where we can see the real numbers? How much...
I'm just curious, is viewership really growing for supercross? I really don't know, anybody have a link where we can see the real numbers? How much would supercross viewership have to grow in order to be on par with NASCAR?
Link to Feld press release and other info here

http://www.vitalmx.com/forums/Moto-Related,20/Supercross-TV-Ratings-and…
TXDirt
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TXDirt 4/26/2017 10:00am
4/26/2017 10:00am
DAG wrote:
The Cup Series on average gets 3-5 million viewers every weekend..SX is flirting with a million and would be more on par with a truck race...
The Cup Series on average gets 3-5 million viewers every weekend..SX is flirting with a million and would be more on par with a truck race or lower viewed Xfinity race. Considering Cup gets that amount for 37ish weekends it still has a pull for the advertising dollars. I havent heard what the Outdoors is getting but suspect its in the 500K range due to the timeslot...I dont get it either..$500K a year may get you a 2"x4" sticker on the B pillar of a upper mid pack Cup car...whereas you could be primary for a year in moto...
NASCAR does a far better job in the marketing and hyping of the drivers and the races. SX could take a page from this. Give us more close ups of the riders and bikes before the start of a race. Not just interviewing one rider while on the line. I think they should line the bikes up earlier, get the cameras out there. Ask questions. Get those sponsor logos some airtime. Then line em up in the gate and go racing. I would also make the parade lap more of a spectacle for the TV viewers. We don't get to see any of that. It always goes to commercial. If it was me, I would line them all up on the start straight with bikes on the stand and riders getting ready. Walk down the line with cameras and get some interviews and show some sponsors. Then I would go to commercial. Then come back from commercial. Fire up those bikes and do the parade lap. Complete parade lap in 1 minute. Rack them in the gates and do the gate drop and go racing.

Just some minor changes can get more sponsor exposure and more hype going before the start. It's not rocket science.
Deetsmx
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Deetsmx 4/26/2017 10:45am
4/26/2017 10:45am
TXDirt wrote:
NASCAR does a far better job in the marketing and hyping of the drivers and the races. SX could take a page from this. Give us...
NASCAR does a far better job in the marketing and hyping of the drivers and the races. SX could take a page from this. Give us more close ups of the riders and bikes before the start of a race. Not just interviewing one rider while on the line. I think they should line the bikes up earlier, get the cameras out there. Ask questions. Get those sponsor logos some airtime. Then line em up in the gate and go racing. I would also make the parade lap more of a spectacle for the TV viewers. We don't get to see any of that. It always goes to commercial. If it was me, I would line them all up on the start straight with bikes on the stand and riders getting ready. Walk down the line with cameras and get some interviews and show some sponsors. Then I would go to commercial. Then come back from commercial. Fire up those bikes and do the parade lap. Complete parade lap in 1 minute. Rack them in the gates and do the gate drop and go racing.

Just some minor changes can get more sponsor exposure and more hype going before the start. It's not rocket science.
The GP's do something similar to what you mentioned.
Mini Elsinore
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Mini Elsinore 4/26/2017 10:47am
4/26/2017 10:47am
99% of those NASCAR viewers drive a car.
How many ride dirt bikes?
Lightning78
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Lightning78 4/26/2017 10:47am
4/26/2017 10:47am
Mini Elsinore wrote:
NASCAR's business model is under duress. Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't...
NASCAR's business model is under duress.
Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't have a problem..." Okay, but Bryan ain't his daddy and Sears isn't a leading retailer any more. Bigger isn't always better.
That's from not adapting and resistance to change business 101 evolve keep up with the times or you lose your place in line at the front of the pack
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BAMX 4/26/2017 10:55am
4/26/2017 10:55am
Mini Elsinore wrote:
NASCAR's business model is under duress. Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't...
NASCAR's business model is under duress.
Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't have a problem..." Okay, but Bryan ain't his daddy and Sears isn't a leading retailer any more. Bigger isn't always better.
I agree with this and will add that NA$CAR hardly resembles what it was when it was growing leaps and bounds. The cars are now carbon copies, the tires are all the same, you don't even have to qualify if you are one of the chosen teams and most of the new drivers are their because of their family name. Real drama would be seeing one of the nepotism kids trying to put in two hot laps at Martinsville with a ill handling car.
Mini Elsinore
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Mini Elsinore 4/26/2017 11:54am
4/26/2017 11:54am Edited Date/Time 4/26/2017 12:29pm
Mini Elsinore wrote:
NASCAR's business model is under duress. Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't...
NASCAR's business model is under duress.
Not sure why so many on this forum want to mimic a struggling enterprise. Yeah, I know "Big Bill didn't have a problem..." Okay, but Bryan ain't his daddy and Sears isn't a leading retailer any more. Bigger isn't always better.
Lightning78 wrote:
That's from not adapting and resistance to change business 101 evolve keep up with the times or you lose your place in line at the front...
That's from not adapting and resistance to change business 101 evolve keep up with the times or you lose your place in line at the front of the pack
...or changing everything (Toyota, template cars, plate races, multi-car teams, the Chase, eliminating short tracks and catering only to large markets, etc., etc.) and losing your core consumer base.

Be careful what you wish for...
APerry151
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APerry151 4/26/2017 12:23pm
4/26/2017 12:23pm
wasummer46 wrote:
Just speculation, but I would assume Dale Jr's departure from NASCAR would help the motocross industry. Let's be honest their ratings aren't getting any better and...
Just speculation, but I would assume Dale Jr's departure from NASCAR would help the motocross industry.
Let's be honest their ratings aren't getting any better and him leaving will not help.

Moto continues to show impressive number regarding the 18-45 age group. as well as TV and ticket sales.
I know upper level marketing for some of these companies has to be looking at this and considering putting their logo on the side of a shroud or semi.

You would assume companies like Bass Pro Shop, Gander Mountain, Dicks, and Camping World could find value for their investment into motocross.

Just a thought
Gander Mountain just went bankrupt if I'm not mistaken. See what you're saying though, seems like we fit the demographic of companies like Bass Pro/Dick's etc... I'm surprised they're not in yet.

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Rct851
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Rct851 4/26/2017 1:35pm
4/26/2017 1:35pm Edited Date/Time 4/26/2017 1:37pm
If dicks would start carrying Moto gear that would be fucking rad.

Tell me some kids wouldn't see the newest TLD helmet or alpinestars boots on a nice display and think I don't know what the hell those are for but I want them.

Let kids see that Moto isn't just about riding down the ditch on a crap bike in work boots and jeans. You get to dress like some kind of superhero.
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BMSOBx2 4/26/2017 2:04pm
4/26/2017 2:04pm
wasummer46 wrote:
Not just the image of the logo on the shroud because that doesn't offer much logo space. More or less the "Camping World Kawasaki team rider...
Not just the image of the logo on the shroud because that doesn't offer much logo space.
More or less the "Camping World Kawasaki team rider just won the LCQ" kind of TV mention.

And regarding the cameras closer to the track, I have always wanted those cameras eye level with the riders.
Like eye level coming through the whoops to watch Tomac pass Dungey this weekend would have been awesome.
Couple of years ago they had a camera mounted on a quad that followed the riders down the whoops at Daytona. Incredible shots that really showed the speed.
Deal Brothers Trailers 4/26/2017 2:57pm
4/26/2017 2:57pm
A big perk of the sponsorship dollar is about the sponsors getting wined and dined, being in the pits, feeling apart of the event. JGR is able to deliver a relatively high level of that to Toyota.
You've got to offer the big dogs an "experience".
The really big sponsors are spending shareholders money, not their own.
mauidex
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mauidex 4/26/2017 4:38pm
4/26/2017 4:38pm Edited Date/Time 4/26/2017 4:43pm
how long has MONSTER been the primary sponsor of the series or teams??? Monster, In the first year with NASCAR, and JGR the team, for that matter, just got Circle K stepping up to be primary sponsor of Kenseth for 6 races, that is about 2M, and more than likely was a B2B situation

guess Circle K figured that moto guys aren't in their demographic or would be worthwhile marketing to?!??!?! until something changes, nothing will change..............Nascar aint quite the dead horse ya'll think, and SX isn't the unicorn corporate is looking for Unsure Unsure Unsure
TXDirt
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TXDirt 4/26/2017 4:39pm
4/26/2017 4:39pm
Have the top 10 riders walk out with their entourage and championship plates!!! This is entertainment!! Make it fun and exiting!!

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