Posts
216
Joined
4/1/2008
Location
Cincinnati, OH, USA
Edited Date/Time
1/21/2012 1:17am
Full article is at
http://www.amaproracing.com/newvision.asp" target="_blank
[i:0f6a4][b:0f6a4]Racing Services[/b:0f6a4] - We are getting out of the racing promotions business and are already actively searching for series promoters for all race disciplines except for AMA Supercross. We recognize that this transition will not occur overnight. In the future, we will continue to sanction events and provide operational staff to assist qualified series promotions groups in the growth of the sport.
To expand on this last point, success in the AMA’s racing endeavors has proven elusive because the AMA has mingled its role as sanctioning body with its role as series promoter. This has confused and frustrated the motorcycle racing community and as a result, the AMA has regularly found itself at the center of racing controversy. This has caused the motorcycle industry not to support the AMA to the degree that it could. This lack of support has impeded the AMA’s ability to grow to its full potential and has therefore kept the organization from being as effective as it could be executing its core mission: pursuing, promoting and protecting the future of motorcycling.
The entertainment business is inherently very risky and as a nonprofit service organization we do not have resources to risk promoting series and events. Other sanctioning and series promotions organizations have hundreds of staff members to manage only a handful of series. By comparison, our racing infrastructure currently consists of 27 full time staff members who are managing 46 various types of racing activities.
It is important to point out that our plan is not a negative response to a difficult problem but is instead a comprehensive plan for positive change. The decision to get out of the series promotion business is not an abandonment of the AMA’s long racing tradition. It will transition the commercial aspects of racing to responsible groups and companies that will have the required resources and expertise to foster growth.
Over the coming months we will identify and engage partners who have the infrastructure to grow the racing disciplines that we wish to continue to govern as a sports sanctioning body. Entities who are interested in securing the promotional rights to any of our racing series are encouraged to contact us at their earliest convenience.
Now that our objectives have been clarified, we know that others may have insightful ideas that could help us improve our service levels and assist with our future growth. In order to be a better provider of services to motorcyclists, we will be reaching out to our partners in the motorcycling community to seek guidance and input. We have established a special email address for questions or comments and I encourage you to write us at oneama@ama-cycle.org" target="_blank.
I have a great deal of optimism about the future of the AMA. There is a clear realization among the AMA's leadership that change is essential. We are rededicating ourselves to our core mission of serving the interests and protecting the rights of motorcyclists. In doing so, the AMA will transform itself into a world-class member services organization. Challenging as it may be for our staff and stakeholders, the process has already begun. The value of the vision will be determined by its execution. Ride safe. [/i:0f6a4]
Perhaps this will be a good thing; its hard to be the rule enforcer as well as promoter. Whats everyone else think?
http://www.amaproracing.com/newvision.asp" target="_blank
[i:0f6a4][b:0f6a4]Racing Services[/b:0f6a4] - We are getting out of the racing promotions business and are already actively searching for series promoters for all race disciplines except for AMA Supercross. We recognize that this transition will not occur overnight. In the future, we will continue to sanction events and provide operational staff to assist qualified series promotions groups in the growth of the sport.
To expand on this last point, success in the AMA’s racing endeavors has proven elusive because the AMA has mingled its role as sanctioning body with its role as series promoter. This has confused and frustrated the motorcycle racing community and as a result, the AMA has regularly found itself at the center of racing controversy. This has caused the motorcycle industry not to support the AMA to the degree that it could. This lack of support has impeded the AMA’s ability to grow to its full potential and has therefore kept the organization from being as effective as it could be executing its core mission: pursuing, promoting and protecting the future of motorcycling.
The entertainment business is inherently very risky and as a nonprofit service organization we do not have resources to risk promoting series and events. Other sanctioning and series promotions organizations have hundreds of staff members to manage only a handful of series. By comparison, our racing infrastructure currently consists of 27 full time staff members who are managing 46 various types of racing activities.
It is important to point out that our plan is not a negative response to a difficult problem but is instead a comprehensive plan for positive change. The decision to get out of the series promotion business is not an abandonment of the AMA’s long racing tradition. It will transition the commercial aspects of racing to responsible groups and companies that will have the required resources and expertise to foster growth.
Over the coming months we will identify and engage partners who have the infrastructure to grow the racing disciplines that we wish to continue to govern as a sports sanctioning body. Entities who are interested in securing the promotional rights to any of our racing series are encouraged to contact us at their earliest convenience.
Now that our objectives have been clarified, we know that others may have insightful ideas that could help us improve our service levels and assist with our future growth. In order to be a better provider of services to motorcyclists, we will be reaching out to our partners in the motorcycling community to seek guidance and input. We have established a special email address for questions or comments and I encourage you to write us at oneama@ama-cycle.org" target="_blank.
I have a great deal of optimism about the future of the AMA. There is a clear realization among the AMA's leadership that change is essential. We are rededicating ourselves to our core mission of serving the interests and protecting the rights of motorcyclists. In doing so, the AMA will transform itself into a world-class member services organization. Challenging as it may be for our staff and stakeholders, the process has already begun. The value of the vision will be determined by its execution. Ride safe. [/i:0f6a4]
Perhaps this will be a good thing; its hard to be the rule enforcer as well as promoter. Whats everyone else think?
from a business standpoint this is a joke!
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