Unit Clothing Out of Business?

redrider_714
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redrider_714
Edited Date/Time 10/22/2014 11:21pm
Saw a post on Justin Starlings' Instagram account that referenced Unit Clothing going out of business? Anybody have any inside info on this?
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RandyS
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RandyS 4/2/2014 4:01pm
4/2/2014 4:01pm
It's happened many times, I watched quite a few times in the Snowboard industry people come seemingly out of nowhere. Enough money is coming in to way overspend on building an image for a few years and not enough on building a viable business that can handle ups and downs.As long as the money is coming in they can continue to rack up the debt to continue the image. When you have a downturn, they fall like Bernie Madoff. If they're smart they pocketed some cash before it collapsed, most don't.
Sandberm
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Sandberm 4/2/2014 4:03pm
4/2/2014 4:03pm
It sounds like Units sales went...limp
IceMan446
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IceMan446 4/2/2014 4:04pm
4/2/2014 4:04pm
No more free swag for DV!!!

The Shop

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activeMX
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activeMX 4/2/2014 4:16pm
4/2/2014 4:16pm
Don't worry! HLTN is here to pickup where Unit left off.

Not extravagant spendors???!!! We're they not aware of the one-off carbon fiber freestyle bike the company built???
CASH476
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CASH476 4/2/2014 4:18pm
4/2/2014 4:18pm
Ferrier Hodgson partners Tim Michael and James Stewart have been appointed voluntary administrators.

FMOTP is a busy man!
Brent
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Brent 4/2/2014 4:31pm
4/2/2014 4:31pm
I guess those new Bell moto 9 Unit helmets will be going on clearance now
RandyS
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RandyS 4/2/2014 4:34pm
4/2/2014 4:34pm Edited Date/Time 4/2/2014 4:36pm
Funny, none of the US industry websites have picked up the story. I would imagine they're into Transworld of a few bucks between MX and BMX. I could see PU buying them, already have a foot in the door in MX.
Knapton
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Knapton 4/2/2014 5:06pm
4/2/2014 5:06pm
theyre pretty big in the mountain bike world too
Socket946
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Socket946 4/2/2014 8:44pm
4/2/2014 8:44pm
Brent wrote:
I guess those new Bell moto 9 Unit helmets will be going on clearance now
Yep..I'm waiting to see a price point!
redrider_714
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redrider_714 4/2/2014 9:53pm
4/2/2014 9:53pm
activeMX wrote:
Don't worry! HLTN is here to pickup where Unit left off. Not extravagant spendors???!!! We're they not aware of the one-off carbon fiber freestyle bike the...
Don't worry! HLTN is here to pickup where Unit left off.

Not extravagant spendors???!!! We're they not aware of the one-off carbon fiber freestyle bike the company built???
I kind of assumed they had something to do with HLTN. Grant and Champion wore Unit last year and seemed kinda off they were with this company this year. Probably just coincidental.
SwapperMX
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SwapperMX 4/2/2014 10:08pm
4/2/2014 10:08pm
They did pack up their LA base and move it back to Australia last year. The Unit receivership has been a whisper in the Moto industry over here in Aus for a few weeks now. I think they are still hoping for a buyer, without anything yet confirmed.

And, "Not extravagant with their money" ??? They partied like rock stars !!
Aussie_power_sports 4/3/2014 1:00am
4/3/2014 1:00am
I think it was a case of spending to much on advertising and sponsorship, and the fad started to die off. I know a lot of my friends stopped wearing it because it was almost considered bogan clothing.

Was sad going out and having 10 other people with the exact same shirt or hat on.
CASH476
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CASH476 4/3/2014 2:13am
4/3/2014 2:13am
Aussie_power_sports wrote:
I think it was a case of spending to much on advertising and sponsorship, and the fad started to die off. I know a lot of...
I think it was a case of spending to much on advertising and sponsorship, and the fad started to die off. I know a lot of my friends stopped wearing it because it was almost considered bogan clothing.

Was sad going out and having 10 other people with the exact same shirt or hat on.
Unit being almost considered bogan clothing is like saying Barcia almost rides aggressively or McGrath almost dominated Supercross!
chump6784
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chump6784 4/3/2014 3:02am
4/3/2014 3:02am
When I first started to wear unit clothes they were pretty cool, simple good looking logos and a good fit. Then their quality started to go down hill and the shirts had a crap fit. They felt cheap. Then the designs started trying too hard. At nearly 30 years old with a young daughter I can't really wear shirts with naked chicks on it. They just tried way to hard to be hard. Basically turned into a bogan brand
Aussie_power_sports 4/3/2014 3:16am
4/3/2014 3:16am
CASH476 wrote:
Unit being almost considered bogan clothing is like saying Barcia almost rides aggressively or McGrath almost dominated Supercross!
ha ha yep my bad.

but goly gosh did a unit sticker give big power improvements....Add one with chev badges and mum's commodore was an absolute beast Tongue

Pit Row

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frita
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frita 4/3/2014 3:47am
4/3/2014 3:47am
Thank god! The amount of posers that wear this stuff is ridiculous. I was at a party and a friend of a friend said his mate was into motocross. So he went and got him.... comes walking over in a unit shirt. First thing he says is "Hey do you know who Twitch is?".............

The worst thing is, it'll make it harder to spot the d-bags straight away. But we still have tap-out shirts!
Beefcake727 4/3/2014 5:17am
4/3/2014 5:17am
sucks to see peoples business fail. I don't wear any of their clothing, but I do like the colors they put on the unit moto 9 helmets so maybe I will get a couple more at a discounted price.

Side note, had to go confirm what slang bogan stood for and I would have to agree.

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