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For the record, my comment was not directed to the JDR team but the industry as a whole. It's no secret that many teams struggle securing sponsorship, the industry cannot survive off itself. The coverage that the sponsors get from TV and print and online media doesn't cut it. Their has to be something more.
Last night I broke it down and pictured how I would sell a potential sponsor, how many impressions a year they would get a season via tv, online, print...etc and then add in the visibility of the rig on the road and how many miles it drives (essentially a moving billboard). The special appearances the interviews etc.... aka all the standard stuff.
Then I started thinking about all the things that should be done differently to attract the big sponsors, and I'm not talking about a party in the pits. It didn't take me long to come up with 3-4 solid ideas that could work. However their is no way to know for sure that my ideas are not already included in the marketing plans of the teams without seeing the media kits.
I work in advertising and sponsorship sales in the powersports industry and have access to systems that allow you to search databases for contacts that actively sponsor teams and events. Setting up meetings would be a cake walk, I don't understand why the industry isn't already on top of this. Again, I could be wrong, this approach could already of been used and all the companies been contacted. The question is what was said in these meeting and how was it presented.
Which brings me back to my original post.
I could write a whole novel on this shit but Ihave to get back to selling.. its a full time gig
Many teams/sponsors are in this sport because it is their passion/hobby. They are not in it because it will pad their bank accounts.
When the taxes start to affect the rich it will trickle down to the ones below. Jstar, who sells high end cars is a sponsor of JDR racing. When the rich slow their spending it affects Jstars sales and that in turn will affect how they spend. With the new tax laws you can be assured Jstar motors is going to feel it in the coming year.
Look at that....I still have a hard time making sense when I am awake. My fault for reading MXA during English class
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BTW auto sales were up before the new tax laws came in to play. We will have to wait and see what they do in the coming months. My best guess is that when the rich have their dollars stolen from the Government they will not have as much to spend
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You just can't get this without semi's,pimped out bikes,...It's 2013 now,each sport is evolving.
So why do we need to go back to the way it was in the 90s?
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I do think this was a great opportunity to come in and make your statement about your dissatisfaction on the tax situation, though.
The reason I chimed in on this post to begin with is after I read where Mickleson will most likely leave Cal because 62% tax rate is a crime. Of course he will still clear 30 mil a year, but that is not going to keep him from moving out of state. This affects us middle class in Cal, the ones who work on Phil's estates, serve him food and sell him cars.
100% of my clients are filthy rich. I expect our business to drop considerably in the coming year. So now instead of middle class me going to Jstar to buy a nice BMW I will be going to the Kia dealer shopping for a piece of shit. Well maybe not , but you get my point.
Pit Row
If anything I would think that funding a team would be a big hit to a dealership like that no matter what their tax rate was/is.
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I pose a few questions... Do you suppose that in the case of TwoTwo Motorsports that Steve Astephen did not travel every avenue possible for funding ... Ken Block seems to have a good amount of both team funding and exposure.. WMG is plugged in from Nascar to Disney.. If the money is there he would find it.( I am not sure of his roll with RCH but he does work with Hart as well )
I don't compare moto to Nascar in any way but I do try to draw comparisons from/to NHRA. Those team are wildly expensive to fund and are also going through growing pains.. Basically in NHRA the top 16 or so teams have large outside sponsors. So should our top 20 teams be in the same shape?
Finally Moto has a slight identity issue IMO.. Think about the first 5 motorsports that come to mind.. What of those is the focus of promotion.. for example Monster Jam... If Grave Digger rolls to my sons school whom is driving it is irrelevant.
"It's GRAVE DIGGER daddy!
Im short on time .. But What is the focus of Moto exposure Team...Athlete...Vehicle.. Sponsor.. Number.. The sport of moto is all over the place in this aspect and I am not sure the answer has been found.. But when it is it will have to be adopted industry wide.
From a marketing standpoint . Think McGrath.. Carmichae../ . MotoXXX..Motocomcepts / Gieco..Team Peak... All wildly different approaches all pretty successful in the sport..
P - if you're "middle class", I highly recommend a thorough review of the 2013 tax code. We are getting pelted left and right (specifically in deductions and pre-tax income allotment). Those of us making between $100-250K can expect an 8-25% increase in taxes over 2012 (again, depending largely on the use of itemized deductions like property taxes, mortgage insurance, etc).
The biggest issue that our sport faces is exposure. I would really like a look at their presentations and see what they are offering in return for the $$$ they are asking. It's no secret the more exposure you get the more you can ask for sponsorship. Their are a number of different ways that are currently not being utilized that would make a difference. In this economy advertisers/sponsors need to know the return, everything these days is measurable and if it cannot be measured it's off the table.
I like your point on who is the focus, that is a whole other can of worms that leads into even more possibilities....
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Guys on the way down can race arenacross. Just look at what Buddy Antunez, Darcy Lange, and Josh Demuth did, and now Tyler Bowers is doing.....
Up here in the great white north, our Pro riders make more $$$$$ at local regional races and arenacross events than they do at our nationals.
When the wealthy stop earning, spending, and investing their money, the lower classes, including the middle class, lose their fucking jobs. Like the saying goes, how many jobs have you had working for someone with an income of $75k?? You can only grow the government payroll so much, despite the muslim's best efforts.
You tax the hell out of them, thereby shucking their incentive to work harder, and they just work less. Or retire and sit on their money. Unfortunately, all the clueless sheep that voted for Obama and his class warfare lack the sense to grasp this concept.
I contend that is what is happening here, and will be happening to others that see big chunks of their disposable income going to the Guvment in the form of taxes.
I hope that you don't actually believe that second paragraph. Did you know that there was a time when the top Federal Income Tax rate was over 90%?
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