Bret Michaels “Rock Hard-Ride Hard Award” Returns for 2012 Monster Energy Supercross Season

PR
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Edited Date/Time 1/27/2012 12:50pm
Bret Michaels “Rock Hard-Ride Hard Award” Returns for
2012 Monster Energy Supercross Season
Season’s Hardest-Charging Rider Will Once Again be Recognized in Las Vegas

AURORA, Ill. (January 5, 2012) – After recognizing owner/rider Chad Reed last season, following an impressive debut campaign by TwoTwo Motorsports/Bel-Ray Racing, Bret Michaels is back with the “Rock Hard-Ride Hard Award” for the 2012 Monster Energy AMA Supercross, an FIM World Championship, season. The award honors the hardest-charging comeback rider of the season, who ultimately pushes himself to the maximum mental and physical limit in search of the coveted Monster Energy Supercross championship.

In the spirit of the undying will to succeed, Michaels is donating thousands of his own dollars as an award to one deserving rider. The award will be presented to the rider, who just like Bret, battled through adversity either on or off the track throughout the 2012 Monster Energy Supercross season. Michaels will personally present the winner with the award at the season finale at Las Vegas’ Sam Boyd Stadium on Saturday, May 5.

In conjunction with Monster Energy Supercross, which will present an unprecedented television package for the 2012 season, the “Rock Hard-Ride Hard Award” winner will be determined by a combination of votes from race fans and a rider’s position in the championship standings. Details on how fans can vote for their choice will be revealed soon.

Feld Motor Sports® Senior Director of Two-Wheel Operations, Todd Jendro shared his thoughts on the return of this unique award, "Bret’s legacy in pop culture is undeniable,” said Jendro. “Aside from being a talented musician, he is also an avid motorcycle rider and has become a true advocate of the sport of supercross. He’s also overcome a lot of adversity throughout his career, and still remains a prominent, well-respected figure."

“It’s not a matter of whether or not you go down,” said Michaels. “It’s about how you fight back when times get tough. These Monster Energy Supercross athletes are without a doubt some of the toughest individuals on the planet, and this is a chance to recognize that.”

Michaels added, “Feld Motor Sports has been a great group to work with and after such a memorable experience last year, I’m excited to bring the ‘Rock Hard-Ride Hard Award’ back for another incredible season of racing."

Beginning this Saturday, Michaels and Monster Energy Supercross fans all over the world will be watching as the fastest riders on the planet begin their 17-race battle to crown a champion.

The 2012 Monster Energy AMA Supercross, an FIM World Championship, season gets underway in just a matter of hours, from Angel Stadium on Anaheim, Calif., on Saturday, January 7, and will be broadcast LIVE on SPEED.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. To follow Monster Energy Supercross on Facebook and Twitter, log on to http://www.facebook.com/supercrosslive and http://twitter.com/supercrosslive.
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Phillips467
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1/5/2012 1:39pm
Thats - errrrrrr - great news...I guess Sick Sick Sick
kongols
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1/5/2012 1:39pm
I hope it won`t be given to another multi-millioner.
Asher
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1/5/2012 1:39pm
god damnit

The Shop

RonSkj
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Fantasy
1/5/2012 1:43pm
JJO741
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Fantasy
1/5/2012 1:46pm
Another year of the T.V. on mute
1/5/2012 1:46pm
[img]https://farm4.staticflickr.com/3288/2961175776_b341ca0fc5.jpg[/img]
i thought of this before i even clicked.
mx196
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1/5/2012 1:48pm
kongols wrote:
I hope it won`t be given to another multi-millioner.
lol so true
1/5/2012 1:50pm
Yayy now I can look forward to Ralph Shaheen saying this 436 times a race.
jasonv43
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1/5/2012 1:52pm
FML
DirtMAFIA
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1/5/2012 1:55pm
OHHH NOT AGAIN.... They should give the money to the top privateer! or Better yet tell Brett to keep the money and donate to ROGAINE so he have a full head of hair
berno929
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1/5/2012 1:55pm
Bret Michaels probably got the best return on investment in media history... The amount of money given to Reed last year wasn't worth all the props he got from Shaheen all season long.... +it's annoying, irrelevant and nobody gives a shit.
Phillips467
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1/5/2012 1:57pm
Yayy now I can look forward to Ralph Shaheen saying this 436 times a race.
and he'll give a reason why every single rider has a chance at winning it! I can't wait...
Racer92
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1/5/2012 2:04pm Edited Date/Time 1/5/2012 2:12pm
DirtMAFIA wrote:
OHHH NOT AGAIN.... They should give the money to the top privateer! or Better yet tell Brett to keep the money and donate to ROGAINE so...
OHHH NOT AGAIN.... They should give the money to the top privateer! or Better yet tell Brett to keep the money and donate to ROGAINE so he have a full head of hair
You stay up all night putting that clever cheese together?

I think its COOL AS HELL the guy loves moto and still wants to participate. You fuckstick spodes could only DREAM of the life Bret has and has lived. At least he made the big show in the music biz once! You clowns are weekend wankers fawning over your shelf of meaningless plastic trophies from nobody-land MX.
1/5/2012 2:12pm
I say cool deal. He wrote some good songs and digs moto.
WillyB
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1/5/2012 2:14pm Edited Date/Time 1/5/2012 2:15pm
Yall need to pop that tity out of yo mouth and grow a fucking pair! Whiney ass bitchESSS!!!
ATKpilot99
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1/5/2012 2:15pm
Trey Canard will probably win it.
1/5/2012 2:15pm
I think it's pretty cool, but I never heard of announcing a cash award with no monetary figure attached to it. ???
1/5/2012 2:17pm
ATKpilot99 wrote:
Trey Canard will probably win it.
Good call, although I'd like to see someone besides the major players win it.
DirtMAFIA
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1/5/2012 2:17pm
DirtMAFIA wrote:
OHHH NOT AGAIN.... They should give the money to the top privateer! or Better yet tell Brett to keep the money and donate to ROGAINE so...
OHHH NOT AGAIN.... They should give the money to the top privateer! or Better yet tell Brett to keep the money and donate to ROGAINE so he have a full head of hair
Racer92 wrote:
You stay up all night putting that clever cheese together? I think its COOL AS HELL the guy loves moto and still wants to participate. You...
You stay up all night putting that clever cheese together?

I think its COOL AS HELL the guy loves moto and still wants to participate. You fuckstick spodes could only DREAM of the life Bret has and has lived. At least he made the big show in the music biz once! You clowns are weekend wankers fawning over your shelf of meaningless plastic trophies from nobody-land MX.
Yeah i stayed up all night thinking about it. Since it was posted 30 mins ago.. Idiot! And i rather see someone in need of money receive it! In the middle of a race on tv you might think Emig and Shaheen saw god when he walks in the room. It's not a Bad Idea i just rather see a kid out there who's wallets is on E and trys really hard to get it. So Jump in line at the next Brett Michaels Autograph session maybee you can take a lock of his hair home to sleep with, or go back to his DNA trailor with a black light for you special fans.....
berno929
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1/5/2012 2:19pm
I did complain about it but I still think it's cool. What's not cool is that he got more press for doing this than all the companies that put in big $$ into the sport... he probably got more press than Andrew Short during last year's SX series on TV... The thing was just blown out of proportion because of Shaheen.
Racer92
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1/5/2012 2:20pm
DirtMAFIA wrote:
Yeah i stayed up all night thinking about it. Since it was posted 30 mins ago.. Idiot! And i rather see someone in need of money...
Yeah i stayed up all night thinking about it. Since it was posted 30 mins ago.. Idiot! And i rather see someone in need of money receive it! In the middle of a race on tv you might think Emig and Shaheen saw god when he walks in the room. It's not a Bad Idea i just rather see a kid out there who's wallets is on E and trys really hard to get it. So Jump in line at the next Brett Michaels Autograph session maybee you can take a lock of his hair home to sleep with, or go back to his DNA trailor with a black light for you special fans.....
Oooooo, more artistry from the VMX poet laureate ! Im impressed! You need to send DC a resume !
tobz
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1/5/2012 2:26pm
Farken hell. How embarrasing.
1/5/2012 2:28pm
It needs to be given to the top privateer at the end of the season.
Stephon
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1/5/2012 2:36pm
[img]https://farm4.staticflickr.com/3288/2961175776_b341ca0fc5.jpg[/img]
Ryno?
pummel
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1/5/2012 2:40pm
It needs to be given to the top privateer at the end of the season.
I think Chad's doing ok- give it to someone who needs it!
Sherwood
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1/5/2012 3:17pm
I think it's cool but two things:

1. The money does not come from Michals. It comes from Feld.

2. Would this even exist if he wasn't Ralph's cousin?
jasonv43
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1/5/2012 3:25pm
Sherwood wrote:
I think it's cool but two things: 1. The money does not come from Michals. It comes from Feld. 2. Would this even exist if he...
I think it's cool but two things:

1. The money does not come from Michals. It comes from Feld.

2. Would this even exist if he wasn't Ralph's cousin?
Bret Michaels is Ralph's cousin?Silly

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