Posts
35699
Joined
7/10/2006
Location
Aliso Viejo, CA
US
Fantasy
988th
Edited Date/Time
6/19/2013 10:15pm
VOLCOM TO DEVOTE BRAND FOCUS ON CORE BOARD SPORTS AND EXIT MOTOCROSS
Costa Mesa, CA. – June 17, 2013 – Volcom today said it will intensify its focus on the
foundational core sports upon which the brand was founded over 20 years ago and exit
motocross. The company officially launched its motocross program in 2009 and amassed an
impressive riding team of world-class athletes, including superstar Ryan Villopoto, the 2011, 2012
and 2013 AMA Supercross Champion. As the first company to formally blend the 3 primary
board sports together from day one, Volcom will remain devoted to skate, snow and surf, along
with music and art.
“In an increasingly competitive and specialized global market it is imperative that we continue to
simplify the Volcom brand message so that we can achieve maximum differentiation and voice
amplification,” said Jason Steris, Volcom’s CEO. “We have been extremely proud to have been a
part of the motocross family for several years. However, pressing forward with all of our
emphasis on board sports is the right direction for Volcom for the long term.”
“I am very proud to have been part of the Volcom motocross program from the beginning and am
grateful for the warm reception and regular acceptance from a world-class community of athletes,
teams, media, agents and promoters,” said Troy Powell, Volcom’s MX Marketing Senior Manger.
“I understand this was a difficult decision for Volcom but I support the company's vision and the
need to retain its focus on its core boarding sports. Combined with my earlier years in the
Volcom surf program, it has been a tremendous experience being part of an amazing company
and I now look forward to new ventures.” Powell joined Volcom in 1996 and will always be a part
of the Volcom family.
“The motocross team has done an exceptional job helping our company gain an admirable
standing in this sport,” said Ryan Immegart, Volcom's Senior Vice President of Marketing. “With
Troy at the helm, our accomplishments are many and I am thankful for his stewardship and
relentless passion toward making an indelible mark in motocross. As well, we could not have
achieved so much without Ryan Villopoto and the rest of our team riders.”
Costa Mesa, CA. – June 17, 2013 – Volcom today said it will intensify its focus on the
foundational core sports upon which the brand was founded over 20 years ago and exit
motocross. The company officially launched its motocross program in 2009 and amassed an
impressive riding team of world-class athletes, including superstar Ryan Villopoto, the 2011, 2012
and 2013 AMA Supercross Champion. As the first company to formally blend the 3 primary
board sports together from day one, Volcom will remain devoted to skate, snow and surf, along
with music and art.
“In an increasingly competitive and specialized global market it is imperative that we continue to
simplify the Volcom brand message so that we can achieve maximum differentiation and voice
amplification,” said Jason Steris, Volcom’s CEO. “We have been extremely proud to have been a
part of the motocross family for several years. However, pressing forward with all of our
emphasis on board sports is the right direction for Volcom for the long term.”
“I am very proud to have been part of the Volcom motocross program from the beginning and am
grateful for the warm reception and regular acceptance from a world-class community of athletes,
teams, media, agents and promoters,” said Troy Powell, Volcom’s MX Marketing Senior Manger.
“I understand this was a difficult decision for Volcom but I support the company's vision and the
need to retain its focus on its core boarding sports. Combined with my earlier years in the
Volcom surf program, it has been a tremendous experience being part of an amazing company
and I now look forward to new ventures.” Powell joined Volcom in 1996 and will always be a part
of the Volcom family.
“The motocross team has done an exceptional job helping our company gain an admirable
standing in this sport,” said Ryan Immegart, Volcom's Senior Vice President of Marketing. “With
Troy at the helm, our accomplishments are many and I am thankful for his stewardship and
relentless passion toward making an indelible mark in motocross. As well, we could not have
achieved so much without Ryan Villopoto and the rest of our team riders.”
They won't be the last
The Shop
He can't help it
Lol
See, having the fastest guy in the sport spew your name on the podium, really isn't good marketing afterall...
Quiksilver is cleaning house.
La Jolla group (O'neill, Rusty, MM) replaced its CEO.
Billabong stock has crashed in the middle of buyout negotiations.
I'm sure Volcom's move is due to surf industry issues rather than MX industry issues.
Pit Row
Ever since they sold out to a huge French corporation, I find the slogan 'Youth Against Establishment' hilarious.
P
We love this sport, but outside of motorcycle riders there are very little fans of our sport. Bike sales are still way off and that is a leading indicator of where our business is. I'm not just talking dirt bikes, its across the board. The only segment in our industry (powersports) that is up is side-by-sides. Sales of those have been strong for the last 5 years and still growing. Guess what, there is no racing associated with side-by-side's.
Fox is one of my competitors, but I applaud them for being able to sell their product to the masses. I don't think Fox has any plans to come back to only marketing their product to moto only. They would sell a lot less then they are now. Same thing with Oakley.
BTW....saw the new 2014 THOR Volcom gear yesterday and it looks sick. Hopefully it will still come out.
Sticking to their core, yah bro = riding the bus
Hate to see sponsor $ go elsewhere but seems like a waste of money for Volcom. It would be like Dunlop sponsoring a Pro surfer
I do know that Volcom came right after Vans and right before Toyota of Escondido in the bland monotonous PC podium speech.
Post a reply to: Buh-Bye, Volcom