Is YouTube an option for the Nationals?

Travis707
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Travis707
Well, unfortunately the MavTV debut was a bit rocky, to put it politely. It’s great that they put it on Facebook and YouTube and were able to salvage the day.

I paid for MavTV+ so I could watch on my PC, didn’t know about the YouTube stream so watched on Facebook but it had all the commercials and the video quality was poor.

A lot of us also had issues with Peacock but I digress.

Today the Pala race showed up in my YouTube feed and I wondered why the races aren’t streamed to YouTube all the time.

Does anyone have any idea how much it costs for production cost, crew, etc for a National?

If the Nats were streamed to YouTube and monetized, would that be enough to cover expenses? Make a profit?

After about 24 hours, the free YouTube video of Pala has 255K views so far.

I have absolutely no idea how much YouTube pays but I’ve heard about some people make a killing... but of course the amount is never revealed. Kind of how people love to tell you how much they made gambling but never say how much they lost lol. Anyway, just for example, if each “view” on a 4+ hour show with 255K views equals 25 cents, that’s $64K for one race. A commercial-free option could yield additional $.

Then the races wouldn’t be constrained by television timeframes, etc. Plus, there are likely many other advantages and areas of opportunity.

It’ll be interesting to see how many views Pala gets in the next week. It’ll give a good idea of the current interest in AMA Motocross on YouTube and I think, in time, the numbers would grow if the production is on point. Maybe it’s time to to cut the cable. Has MX Sports seriously looked into the YouTube option? If so, what was the conclusion?

Genuinely curious if it’s a viable option.
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Leeham
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Leeham 5/29/2022 4:08pm
5/29/2022 4:08pm
They wont nearly make as much money on YouTube vs their own service.

Now is it possible? Yes it is as we’ve seen. Youtube has decent data compression that lets people even with slower connections be able to watch a live stream and not have it look like shit.

Is it likely? No, because $$$.
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Travis707
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Travis707 5/31/2022 7:35am
5/31/2022 7:35am
Matthes talked about this last night on Pulp MX.

Number of views now at 296,000
ML512
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ML512 5/31/2022 7:55am
5/31/2022 7:55am
Travis707 wrote:
Well, unfortunately the MavTV debut was a bit rocky, to put it politely. It’s great that they put it on Facebook and YouTube and were able...
Well, unfortunately the MavTV debut was a bit rocky, to put it politely. It’s great that they put it on Facebook and YouTube and were able to salvage the day.

I paid for MavTV+ so I could watch on my PC, didn’t know about the YouTube stream so watched on Facebook but it had all the commercials and the video quality was poor.

A lot of us also had issues with Peacock but I digress.

Today the Pala race showed up in my YouTube feed and I wondered why the races aren’t streamed to YouTube all the time.

Does anyone have any idea how much it costs for production cost, crew, etc for a National?

If the Nats were streamed to YouTube and monetized, would that be enough to cover expenses? Make a profit?

After about 24 hours, the free YouTube video of Pala has 255K views so far.

I have absolutely no idea how much YouTube pays but I’ve heard about some people make a killing... but of course the amount is never revealed. Kind of how people love to tell you how much they made gambling but never say how much they lost lol. Anyway, just for example, if each “view” on a 4+ hour show with 255K views equals 25 cents, that’s $64K for one race. A commercial-free option could yield additional $.

Then the races wouldn’t be constrained by television timeframes, etc. Plus, there are likely many other advantages and areas of opportunity.

It’ll be interesting to see how many views Pala gets in the next week. It’ll give a good idea of the current interest in AMA Motocross on YouTube and I think, in time, the numbers would grow if the production is on point. Maybe it’s time to to cut the cable. Has MX Sports seriously looked into the YouTube option? If so, what was the conclusion?

Genuinely curious if it’s a viable option.
Unless live revenue is massively different, it’s much much less than you’ve posted in revenue. I believe most of the financial benefit for livestreams is for individual content creators that do chat windows and have users donate, similar to Twitch. To gain revenue from YouTube directly, there will need to be ad breaks. And if we’re going off what most people would consider to be acceptable (every 15-20mins)…my guess is you’d only be seeing around $2,000-$10,000 ish off that 255,000 ish views. There’s a ton of factors to YouTube revenue such as did those 255k skip through the stream much, did they watch the whole thing, what country are they from and age demographic. It changes your revenue drastically.
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Alan Dove
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Alan Dove 5/31/2022 8:20am
5/31/2022 8:20am
Travis707 wrote:
Well, unfortunately the MavTV debut was a bit rocky, to put it politely. It’s great that they put it on Facebook and YouTube and were able...
Well, unfortunately the MavTV debut was a bit rocky, to put it politely. It’s great that they put it on Facebook and YouTube and were able to salvage the day.

I paid for MavTV+ so I could watch on my PC, didn’t know about the YouTube stream so watched on Facebook but it had all the commercials and the video quality was poor.

A lot of us also had issues with Peacock but I digress.

Today the Pala race showed up in my YouTube feed and I wondered why the races aren’t streamed to YouTube all the time.

Does anyone have any idea how much it costs for production cost, crew, etc for a National?

If the Nats were streamed to YouTube and monetized, would that be enough to cover expenses? Make a profit?

After about 24 hours, the free YouTube video of Pala has 255K views so far.

I have absolutely no idea how much YouTube pays but I’ve heard about some people make a killing... but of course the amount is never revealed. Kind of how people love to tell you how much they made gambling but never say how much they lost lol. Anyway, just for example, if each “view” on a 4+ hour show with 255K views equals 25 cents, that’s $64K for one race. A commercial-free option could yield additional $.

Then the races wouldn’t be constrained by television timeframes, etc. Plus, there are likely many other advantages and areas of opportunity.

It’ll be interesting to see how many views Pala gets in the next week. It’ll give a good idea of the current interest in AMA Motocross on YouTube and I think, in time, the numbers would grow if the production is on point. Maybe it’s time to to cut the cable. Has MX Sports seriously looked into the YouTube option? If so, what was the conclusion?

Genuinely curious if it’s a viable option.
Kart clubs in the UK provide live-streaming as part of their service - https://www.youtube.com/watch?v=HMGL5hwS1nk .... to drivers.

So live streaming isn't particularly expensive. That club meeting has around 150 entries paying £60ish. The club, including practise fees, isn't taking in much more than £15,000-20,000

You can add a few bells and whistles if you want (well known commentators and maybe a few more cameras) but the base cost of it could probably be covered by the entry fees alone if you wanted to go that way.

It's really the fact that there's a demand to watch motocross, and thus it's something to sell.
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Hollywood009 5/31/2022 8:20am
5/31/2022 8:20am
They already have a TV deal in place with a subscription streaming option with MAVtv and NBC. Even though there are only a couple races on NBC I doubt any sponsors would want to give that up for youtube. Plus I am sure the production crew has an existing deal in place for the season, which would be hard to get out of.
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Falcon
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Falcon 5/31/2022 8:27am
5/31/2022 8:27am
Also, don't forget that the Lucas Oil Lucas Moto Lucas Cross Championships, Brought to you by Lucas Oil and Lucas Oil are televised on MavTV, which is a media channel owned by Lucas Oil. They Lucas like to place as many Lucas Oil ads by Lucas Oil as Lucas many Lucas Oil times as they Lucas can.
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