Feel free to downvote this endlessly, however after attending the race last night I think Feld needs to seriously reconsider the 7pm starts.
The stadium had a lot of empty seats in the upper bowl.
A large portion of the crowd was families with young kids. Half of these families were struggling to keep the kids awake and engaged.
7pm on a Saturday puts you in contention with all the major sports for TV time.
Afternoon starts with $20 upper bowl seats for families seems like a recipe for success.
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