Factory KTM and 'Rookie Bulls'

NVA57
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Kralendijk, BQ

Does anyone else remember when the 125 Factory KTM team had all their riders branded in 'Rookie Bulls' instead of just 'Red Bull'?

What was that all about and whatever happened to that?

 

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11/19/2024 9:57am

From what I recall, around 2013 Congress held a meeting about making the legal drinking age of energy drinks 16 or 18 unless all of the companies, more or less, agreed to stop marketing to kids. This is when Red Bull pulled out of Loretta's, and why you don't see any kids get Red Bull helmets before 16 (most recently, Kelana Humphrey). Also saw the Red Bull JAMS (US based amateur program) dissolve as well. 

Might remember when DiFrancesco and tons of other kiddos back then started rocking Hubert Lemonade helmets (instead of Monster)

I think Monster these days is a little more liberal with this handshake ruling while it seems Red Bull is pretty strict about it.

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11/19/2024 10:08am

"Bull" in today's lingo means something else 😂

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