Smith Optics Becomes Official Eyewear of the AMA Arenacross Series‏

AURORA, Ill. (December 9, 2010) – Feld Motor Sports℠
announced today that Smith Optics, based in Ketchum, Idaho, signed a
multi-year agreement to be the official and exclusive eyewear of the
AMA Arenacross Series, which begins January 8, 2011 at the BOK Center
in Tulsa, Okla.

The
agreement marks Smith’s first partnership with the AMA Arenacross
Series. The company has been a longtime supporter of motor sports,
including supercross and motocross with sponsorship of such racing and
freestyle athletes as legend Travis Pastrana as well as two-time
women’s motocross champion Ashley Fiolek. The sponsorship opportunity
gives Smith Optics the chance to enhance its brand and strengthen its
relationship and presence with fans and athletes of the action sports
community.

“We’re
really excited and feel fortunate to have this opportunity,” said Mark
Phares, Smith Optics GM of Motorsports. “Arenacross provides a great
audience and rider base for our broad product offering – it will surely
help to catapult our brand awareness to a whole new level. Be sure to
stop by the Smith display on the concourse at an Arenacross race near
you.”

Founded
in 1965 by orthodontist Dr. Bob Smith, an innovator action sports
enthusiast in his own right who hand made goggles in exchange for ski
lift tickets, Smith Optics has grown to become a major player in the
eyewear industry.

“Smith
Optics has built a strong legacy in the four-plus decades of
involvement in action sports,” said Jayme Dalsing, director of
arenacross, Feld Motor Sports. “Their motocross line of goggles have
been worn by some of the biggest names in the sport and Feld Motor
Sports is looking forward to seeing what the brand will bring to the
AMA Arenacross Series.”

With
moto technology that includes roll-offs, fog-free lenses, and advanced
lens and frame innovation, in addition to an extensive lineup of
sunglasses that provide the same originality, Smith offers fans a
must-have lineup of eyewear.

For more information on the 2011 AMA Arenacross Series, log on to www.Arenacross.com. For all media requests, please contact Brandon Short brandon@nextlevelsportsinc.com or 949-365-5750.

About Feld Motor Sports℠

Feld
Motor Sports, Inc. is the world leader in specialized arena and
stadium-based motor sports entertainment.  Feld Motor Sports, Inc.
productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, and IHRA® Nitro Jam®. 
Feld Motor Sports, Inc. is a division of Feld Entertainment, the
world’s largest producer of live family entertainment.  For more
information on Feld Entertainment, visit www.feldentertainment.com.

About Smith Optics

Based
in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the
creation of the first goggle featuring a sealed thermal lens and
breathable vent foam. Today, Smith is known for its diverse line of
sunglasses, snow and motorsports goggles, snow helmets, ballistic
eyewear and ophthalmic eyewear.  Smith’s devotion to excellence,
innovation, performance and style has made Smith the choice of
action-sport athletes worldwide. Smith products are sold in more than
50 countries through sporting goods and specialty stores. For more
information, check out www.smithoptics.com.  Innovate Performance and Style.