Fly Racing Joins Forces with Coach Seiji

Fly
Racing is pleased to announce it has joined forces with motorsport
fitness consultant Seiji Ishii, better known as “Coach Seiji.” As
part the new alliance, Fly Racing will be the exclusive riding
apparel provider to Coach Seiji and coachseiji.com, allowing both
personal training and online coaching clients to view and sample Fly
Racing’s exciting line of racewear, helmets, and other products.

Said
Coach Seiji, “Fly Racing has come a long way in a short time by
constantly improving and never settling for ‘good enough.’ Their
riding and racing apparel continues to evolve in functionality,
durability and style. I’ve seen this through Fly's sponsorships of
Jason Anderson and Andrew Short. I am excited to forge a strong
relationship with Fly Racing and their parent company Western Power
Sports. My dealings with Rod Reynolds and Max Steffens have been
nothing short of stellar and their company's values and support of
both racers and the sport are exemplary. I hope to be able to aid
them as much as they will aid me, and my clients. I hold the company,
their owner and their race support staff in the highest regard.”

Likewise,
Fly Racing’s Amateur Motocross Support Manager, Rod Reynolds, is
thrilled about the possibilities the new partnership will offer both
parties: “We are excited to have Coach Seiji join the Fly Racing
Family. We will try to use his expertise and opinions to help further
develop and improve our current designs, and continue to come out
with new and innovative designs for the future.”

Fly
Racing products can be found at your local dealer. For more
information and to view its exciting 2011 line-up of racewear,
helmets, casual wear and hard parts, visit FlyRacing.com.

You can also find Fly Racing on
Facebook.
Follow Fly Racing on Twitter.
Watch Fly Racing on You
Tube.

About
Fly Racing

Established
in 1996, Fly Racing began as a manufacturer of motorcycle handlebars
and helmets. The brand has quickly developed into one of the fastest
growing off road motorcycle riding apparel and hard part brands in
the powersports industry. Fly Racing develops high quality products
for the competitive and demanding North American market and is
distributed in 40+ countries.