Shift Ride Club

Ready for a relaunch/refocusing of Shift? So are they. They recently showed off some of their new goodies to their sales force, at a fun company event dubbed Ride Club. Check the video and photos below for more on the evening and what you can expect from Shift.

Shift Ride Club - More Motocross Videos

Oval racing inside a cage? Yep. Teams had three riders each, and had to exchange the bike among them during pit stops, which made the action pretty wild. (Like the guys that almost took GuyB out.)

Jerome Mange and Jim Anfuso, taking a break between heats. Jerome's doing a ton of the design work on the Shift line.

Jeff Emig, Shift's original rockstar (that's rockstary without the energy in front of it) hotshoe, was the emcee for the night.

The racing was tight, often wild, and a lot of fun.

You guys can make up your own caption for this one. We'll just stare.

More race action.

You've seen the 22 gear that Chad Reed has been sporting this year...and didn't realize that the new logo was hidden in the design.

Here's some of the new line that Chad Reed was wearing last week in Salt Lake City. We can't wait to see what else they have up their sleeves. If we had to guess? We'll see some more this weekend in Vegas.