April 2, 2010 (Pebble Beach, CA) – Kicking Up Dirt, a book written by the 2009 XGames
Women’s Moto-X Gold Medalist and two-time AMA Women’s Motocross
Champion Ashley Fiolek, will be available for sale in bookstores and online outlets
nationwide on April 27. Published by Harper Collins, this biography written by Fiolek
and co-written by Caroline Ryder reviews Fiolek’s amazing accomplishments as a
deaf, female, professional athlete.

Originally misdiagnosed as “mildly retarded,” the profoundly deaf Fiolek was a shy
and introverted child until her parents introduced her to the world of motorcycles.
Riding helped her escape the silence and connect with others who shared her
passion. She began racing at seven, and ascended to become the best female
motocross racer in America.

In the book, Fiolek discusses the challenges faced during her rise to the top,
including serious injuries and her battle for women’s equality in sport. The 19-yearold
star also reflects on becoming the first female to have secured a full factory
contract in motocross, signing with the Honda Red Bull Racing team.

Kicking Up Dirt is available for pre order now at http://www.harpercollins.com/
book/pre-order.aspx?isbn13=9780061946479. Fiolek kicks off her 2010 season this
weekend at the first round of the Women’s World Motocross Championship at the
Gorna Rositza Circuit in Bulgaria, April 4.

About Ashley Fiolek
Born profoundly deaf, Ashley began racing motorcycles at age seven and ascended
the amateur motocross ranks. In 2004, at the age of 13, she won her first national
title at the AMA Amateur Motocross Championships at Loretta Lynn’s. Between
2005 and 2007 she won 12 more national championships and more than 100 races.

2008 marked Ashley’s first full season as a professional. She competed in select
world championship rounds in Europe and won the AMA/WMA Women’s Professional
Motocross Championship. In 2009, Fiolek won the X-Games Women’s Moto-X Gold
Medal and the AMA Women’s Motocross Championship. Ashley is proudly supported
by: American Honda, Red Bull, Able Planet, Alpinestars, Purple Communications,
Vans, Rockwell Watches, AGV, Moto Endurance and Smith. For more information
about Ashley, see www.ashleyfiolek.com.

About Hardcard
Hardcard Holdings, LLC is a leading motorsports management and consulting firm
specializing in motorsports and motorcycle-related marketing. Hardcard’s partners
are senior motorsports executives with experience in management of racetracks,
sanctioning bodies, brands, athletes, licensed merchandise, sponsorship
development, race teams and digital media. For more information, see
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