etnies Becomes Newest Partner of Lucas Oil Pro Motocross Championship

Becomes Official Footwear of Motocross

MORGANTOWN, W.Va. (January
17, 2012) - MX Sports Pro Racing and Alli Sports have announced that
etnies, a leader in action sports footwear, has signed on to become the
newest supporter of the Lucas Oil Pro Motocross Championship, sanctioned
by AMA Pro Racing, becoming "The Official Footwear of Motocross."

"etnies
has a long history in motocross and we continue to sponsor some of the
industry's top talent," said Mike Regan, Global Brand Director for
etnies. "We support what the Lucas Oil Pro Motocross Championship series
has done for the sport of motocross, and by joining this
highly-respected series as the official footwear sponsor, we can connect
with their core fan base at every event."

etnies'
partnership with Pro Motocross is a multi-year deal for the sport. The
brand has been a part of the industry for many years, sponsoring some of
the most popular names on two wheels, including TwoTwo
Motorsports/Bel-Ray Honda's Chad Reed, the 2009 Pro Motocross Champion
and a 2012 title favorite. As "The Official Footwear of Motocross,"
etnies will have a presence at all 12 rounds of the championship, both
on and off the track, particularly when it comes to merchandise sales.

"The
etnies brand is a solid addition to our expanding lineup of partners
for the Lucas Oil Pro Motocross Championship," said Alli's Mark Carter.
"They bring strong global lifestyle brand equity to the Series and we
look forward to expanding our motocross fan base with them onboard."

etnies
will begin its tenure as a partner of the Lucas Oil Pro Motocross
Championship beginning with the season-opening round at Hangtown, in
Rancho Cordova, Calif. The 2012 season is set to kick-off on Saturday,
May 19, and will travel throughout the country before returning to
California on Saturday, September 8, for the inaugural event from the
brand new Lake Elsinore Motorsports Park, in Lake Elsinore, Calif.

Ticket info for every round of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com. Fans won't want to miss the chance to take advantage of special early-bird ticket sales!

For additional information please visit AlliSports.com/motocross plus "like" the American Motocross Facebook page and "follow" @americanmx on Twitter for exclusive content and additional information on the latest Lucas Oil Pro Motocross Championship action.

More information about etnies and its products can be found at etnies.com.

For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.

MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil Pro Motocross Championship. The
industry leader in off road powersport event production and management,
its mission is to showcase the sport of professional motocross
competition at events throughout the United States. Through its various
racing properties, partnerships and affiliates, MX Sports Pro Racing
organizes events for thousands of action sports athletes each year and
attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli Sports
Alli
Sports is an action sports lifestyle brand whose mission is to connect
fans with athletes and brands through best in class events, media, and
authentic branded products. Alli Sports includes: the Dew Tour, Winter
Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free
Flow Tour; Alli Media which creates, produces, and distributes original
content; Alli Ride Shop an online retailer carrying top skate and BMX
consumer products; and Alli MotoShop an online retailer carrying top
moto consumer products. Alli Sports is owned by NBC Sports. More
information can be found at www.allisports.com.

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of the
fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the Pro
Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing
sanctioning body in the United States, operating a full schedule of
events and championships for a variety of motorcycle disciplines. From
its Daytona Beach headquarters, the organization sanctions professional
motorcycle racing competition, which includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January of
2011, the broad reach and storied history of NBC Sports united with
Comcast's 24/7 ability to super-serve fans to create the NBC Sports
Group. The new sports media company consists of an array of broadcast
television, cable television and digital sports assets, including NBC
Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional
sports networks) and their respective websites. Together, the new
combined assets of the NBC Sports Group possess an unparalleled
collection of television rights agreements, partnering with some of the
most prestigious sports properties in the world: the Olympics, NFL, NHL,
PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour
de France and Kentucky Derby

etnies
Established
in 1986, etnies is the first skateboarder-owned and operated global
action sports footwear and apparel company. etnies not only pushed the
envelope by creating the first pro model skate shoe, but it pioneered
technological advances and changed the face of skateboard footwear
forever. Today, etnies' vision, led by owner and skateboarder
Pierre-André Senizergues, is to remain the leading action sports company
committed to creating innovative products that provide the most style,
comfort and protection possible. etnies stays true to its roots by
sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX
and auto teams and continues its dedication by giving back to each of
these communities. For additional information, visit etnies.com.