ZERO Motorcycles Debuts Its 2011 Line of Innovative Electric Motorcycles at Indy Trade Dealer Expo

 – Zero Returns with New Models and New Opportunities for Profit Minded Dealers –

SANTA CRUZ, Calif., (Feb. 15, 2011) - Zero Motorcycles,
the global leader in the electric motorcycle industry, will showcase
its 2011 Zero S, Zero DS, Zero X and Zero MX models at Dealer Expo
2011, Feb. 18-20 at the Indiana Convention Center in Indianapolis.
Along with highlighting its new product line, Zero will also be
presenting its business plan to interested motorcycle dealers that are
looking for ways to connect to new consumers and new lines for their
businesses.

“Dealer Expo is a great way for us to reach the
entire industry in one location and at one event. Whether you are an
independent sales representative or multi-line dealer, it has become
increasingly important to grow and adapt with the times,” said John
Lloyd, VP of World Wide Sales for Zero Motorcycles. “Our strategies
allow us to produce exceptionally high quality electric motorcycles
that balance performance, range, weight, affordability and
availability. In addition, our new dealer business model is equally
cutting edge for today’s rapidly evolving retail environment. We
encourage everyone to visit booth #5375 to talk to a representative and
learn more about Zero Motorcycles.”

Since 2006, Zero Motorcycles has been the only electric motorcycle
manufacturer to produce, market and sell electric motorcycles to
countries around the world. This year, Zero Motorcycles has made
sweeping technical improvements as well as added a contemporary new
look to all of its models, including a complete overhaul of the Zero S and the Zero DS.
Every model is now ‘quick-charge’ capable using an optional upgrade
that allows the motorcycles to charge nearly twice as fast. In
addition, for the first time on an electric motorcycle, riders can now
take advantage of J1772 public charging stations by using an optional
accessory. This offers riders greater mobility by giving them access to
a rapidly growing network of charge stations. The entire lineup is
equipped with upgraded suspension systems, a more intelligent and
rugged Z-Force powertrain, more precise charge indicators, new higher
performance brakes and industry-standard component features. Other
highlights to the product line include street legal configurations of
the dirt bikes and a new maintenance free belt drive for the street and
dual sport models.

“We are extremely proud to be presenting at
this year’s Dealer Expo,” said Scot Harden, VP of Global Marketing for
Zero Motorcycles. During 2010 our engineering and manufacturing teams
worked overtime to design and build the world’s finest collection of
electric motorcycles based on feedback from the marketplace and our
customers. To give something back to the community that has helped us
to build our new lineup, at this year’s Dealer Expo we are extremely
proud to donate a 2010 Zero Motorcycle to Cycle World’s Joe Parkhurst Foundation auction to benefit the college scholarship program for the Pediatric Brain Tumor Foundation.” 

Media information:

media@zeromotorcycles.com

For press information, videos and photos go to www.zeromotorcycles.com/press. 

For more information on Zero Motorcycles or to learn more about its
complete product line including the Zero S, Zero DS, Zero MX and Zero X
motorcycles, visit: http://www.zeromotorcycles.com/.