House of Vans Opens Saturday Night
to Packed Crowd in Brooklyn’s Greenpoint Neighborhood
Public Enemy and Mos Def Help
Christen Vans’ New Event Space
Brooklyn, NY - (October 18, 2010) -
Vans opened its new, state-of-the-art event space, the House of Vans, this
past Saturday night with 900 of our closest friends in Brooklyn’s Greenpoint
neighborhood in an evening filled with food & drink and highlighted
by surprise performances by Mos Def and Public Enemy. The House of
Vans is a 25,000 square foot renovated warehouse featuring an indoor concrete
bowl & outdoor street course, a permanent stage for concerts and enough
space to pretty much do anything our imaginations allow. The House
of Vans will be Vans’ East Coast hub, with two full-time employees to
start.
Festivities began Saturday night with
the opening of the bowl & outdoor street course. Nearly all of
the Vans skate team was on hand including Tony Alva, Steve Caballero, John
Cardiel, Geoff Rowley, Jeff Grosso, Tony Trujillo, Dustin Dollin, Omar
Hassan, Anthony Van Engelen, Johnny Layton, Gilbert Crockett, Andrew Allen
and Curren Caples. Other Vans team riders in attendance included
Joel Tudor, Zac Marben, Ryan Guettler, Robbie Morales, Chase Hawk and Dakota
Roche. Built by California Skateparks, the design of the bowl &
skate park was led by Lance Mountain and Brian Pino.
John Cardiel and Tony Alva led off the
music for the evening with DJ sets as artist Mike Giant began creating
a custom piece on the back wall by the bowl. Gilbere Forte followed
up with a rap-infused set as the crowd began to grow in anticipation of
an appearance by Public Enemy. Mos Def then quietly took to the
stage and quickly stole everyone’s attention in a surprise performance.
Chuck D, Flava Flav and the Public Enemy crew then turned up the
energy another notch in the highlight of the evening. The Blackouts,
Atiba and Ako Jefferson, then eased everyone into the night with a reggae-infused
mix.
Thanks to everyone who could come out
to make the night so special. Please keep your eyes peeled for future
events!
House of Vans Venue Highlights:
- 25,000 square feet; 15,000 indoors
and 10,000 sq. ft outdoor enclosed patio and skate plaza
- raised indoor flowing concrete bowl
with numerous contours, shapes, banks & transitions
- outdoor skate plaza with steps and
railings
- permanent, removable professional
stage, lighting and sound system
- performer "green room"
- installed custom art by Mike Giant
- will serve as Vans’ East Coast marketing
headquarters with two full time employees at launch
- home to Vans’ East Coast touring
RV
Link to Opening Event video on youtube:
http://www.youtube.com/watch?v=E3bCkVO1qEI
Link to Opening Event Images on flickr:
http://www.flickr.com/photos/vans1966/sets/72157625179522412/
Link to Digital Photo Booth at Event:
http://galleries.thedigitalphotobooth.com/CORPORATE-EVENTS/House-of-Vans-Opening/14226904_EMDCE#1051154933_6Kfb2
10/18/2010 1:44pm
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