Troy Lee Designs and Shock Doctor Announce A Design/Technology Partnership

Revolutionary Troy Lee Designs Premium Protection with Shock Doctor Technology Kick Off Collaboration


Troy Lee Designs, a leader in motorsports apparel and design, and Shock
Doctor, Inc., the leader in mouthguard technology and team sports
protection products, announced a new Premium Protection line for the
motorsports market.


Troy Lee Designs will introduce a line of Premium Protection
Products, debuting in the fall of 2010, including protective shirts,
shorts, pants, chest and joint protection -- all of which will feature
Shock Doctor Technology.


"The amount of R&D that has gone into this collection of Premium
Protection Products is mind blowing," said Troy Lee Designs' founder,
Troy Lee. "Shock Doctor Technology 'inside' will become a difference
maker in Premium Protection. Motocross protective gear has never seen a
combination of technology and design like this before. This product is
all branded 'Troy Lee Designs' and distinctly features Shock Doctor
Technology."


"We were looking for a leadership brand that was a good fit with Shock
Doctor and was aligned with our high standards of design and quality,"
said Tony Armand, President and CEO of Shock Doctor. "Troy Lee Designs
is an ideal choice. In addition to controlling their own distribution,
which provides an outlet to expose more riders to Shock Doctor
Technology, the new product line will offer greater protection and a
safer riding experience to more enthusiasts."


"The Shock Doctor team has been working for more than two
years on design criteria for this collection," said Bill Best, vice
president of product development. "We then refined these concepts
through rider testing to ensure we met rider standards. We are thrilled
to be working with Troy Lee Designs to provide Premium Protection
Products that meet a real need in the market."

About Troy Lee Designs:



Troy Lee Designs has worked for the fastest racers in the world for 30
years. Beginning as a Painter/Designer, the Troy Lee Designs brand now
encompasses all things motorsports. From Design, to Helmets, Technical
Motocross and Mountain Bike apparel, Sportswear and now Premium
Protection; Troy Lee Designs is a global leader.


About Shock Doctor:


Entering the Motocross market just two years ago, Shock Doctor
has created noteworthy awareness by developing ground-breaking products
including the Eject® helmet removal system, motorsports protective
apparel and a series of high-tech custom bags. The company has
supported rider safety, teams and education including sponsorship of
programs and athletes such as: Troy Lee Designs/Lucas Oil/Honda Team,
The Shock Doctor KTM Factory Off-Road Team; Factory Connection Racing;
Joe Gibbs Racing Team; Asterisk Mobile Medical Unit; Action Sports
Medicine Foundation; and the Loretta Lynn National Motocross
Championship.


Shock Doctor is the market and technology leader in
mouthguards. The company transformed and elevated the mouthguard
industry by introducing innovative, shock absorbing, superior fitting
self-custom mouthguards. In addition to a full line of patented,
technologically advanced mouthguards, Shock Doctor offers a
comprehensive line of sports protection products for hockey, football,
baseball, basketball, soccer, martial arts, boxing and lacrosse. Shock
Doctor products are sold at major and independent sporting goods
retailers throughout the U.S. and in select international markets, as
well as through the company's web site, www.shockdoctor.com. Shock Doctor is headquartered in Minneapolis, Minn.